SEO, AEO, AIO, GEO, SXO… and Social Search
How we’re thinking at Arke about organic search – and where focus should sit in 2026.
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ChatGPT Ads: Premium Intent or Premium Hype?
With OpenAI confirming the launch of ChatGPT Ads in January 2026, Sam, Senior Paid Media Executive at Arke, shares how we’re currently thinking about this new addition to…
Storytelling in Marketing: Striking the balance between factual and emotional in advertising
From a discovery and ideation workshop to transforming initial thoughts into visual assets to then develop a story into the final product; there's never a linear path and…
10 Marketing Tips to Ensure Black Friday Growth
With the clock ticking until Black Friday, the Arkenauts have put together a checklist for the main things you need to consider and can still action on time…
Clearing 2025
The dust hasn’t even settled on #ResultsDay2025, but a few clear patterns (and opportunities) from Clearing 2025 are already emerging. Here’s what stood out today, and why it…
Google AI Mode Ads UK 2025: The Paid-Organic Power Play
Simply put, Google is rebuilding Search around AI chat. More than 100 million people are already using AI Mode, and the ad switch is flipping just in time…
Meet Sam
Sam Hadley has joined our team as our brand new SEO Specialist, bringing with him over 4 years’ experience and a background working with national and international brands…
Antitrust Rulings
Recent antitrust rulings in the US and investigations in the UK and EU have intensified scrutiny of Google’s dominance in the digital advertising market, particularly its AdX and…
Think Outside the Bot
Blair Foley, Arke’s Design & Animation Lead, shares his experience of pushing past creative blocks and using AI to help communicate the marketing creative vision early in the…
Bluesky and the Future of Organic Marketing
Bluesky is redefining social media with a decentralised, ad-free platform focused on organic engagement and community building. To thrive, brands must shift from algorithm-driven marketing to authentic interactions…
Are Hashtags Officially #Dead?
Are hashtags officially redundant? With evolving social media algorithms and AI-driven recommendations, their role is changing. Discover if hashtags still matter and how to use them effectively in…
Australia’s Social Media Crackdown:
Australia has introduced a bold new measure aimed at safeguarding young people online by banning social media access for under-16s without explicit parental consent. This marks a turning…
X vs Threads vs Bluesky: Where Should Marketers Focus in 2025?
X (formerly Twitter) is losing users, Bluesky is surging with 12 million new sign-ups, and Threads is evolving within Meta’s ecosystem. We break down the pros and cons…
Instagram and Meta Updates: What Marketers Need to Know
Instagram is rolling out key updates that could impact content strategies, audience engagement, and ad performance. From A/B testing with Trial Reels to feed layout changes and Meta’s…
TikTok Ban: What It Means for UK & Global Social Media Strategies
Short-form video continues to dominate social media, so with the recent TikTok ban and the platform's uncertain future, new competitors are emerging and established platforms are testing new…
The Arkenauts Are Back! Four Award Shortlists to Start 2025
We're kicking off the 2025 awards season with a bang, with four awards finalists at the UK Paid Media Awards!
A|B Testing 101: Split Testing in Google and Microsoft Ads
Have you ever wondered why your ads on Google or Microsoft aren’t getting the results you were hoping for? Here's how you can implement A|B Testing for more…
Setting the Standard:
What a start to 2025; we’ve been verified by the Digital Agency Network (DAN) and are an Institute of Practitioners in Advertising (IPA) Accelerator agency!
Arke’s 2024 Recap
As the end of 2024 approaches, we’re taking time to reflect on all that we’ve achieved over the last 12 months.
We’re Officially Certified a Great Place to Work!
It’s been a busy month for the Arkenauts, and we’re proud to announce that not only have we won Employer of the Year at the Sussex Business Awards,…
What we know about Meta’s “Less Personalised Ads” option for EU users
We're sharing what we know about Meta's latest changes to their advertising services in the EU, complying with stricter regulations under the Digital Markets Act, and insights into…
Lucky Number 13?
From winning two awards last month at the UK Agency Awards to being shortlisted for two more awards at the UK Search Awards (bringing us up to a…
As You Wish:
With AI continuing to be an industry hot-topic, it’s no surprise that there were plenty of incredible talks at brightonSEO about the most effective ways to implement AI…
Essential Marketing Tips to Get Ahead of the Game for Black Friday and Cyber Monday
From crafting early promotions and leveraging social media, discover how to create urgency, maximise your online presence, and use data-driven insights to ensure your Black Friday and Cyber…
Arke Does It Again – Finalists in Our 11th Award in Under Two Months!
From Brighton to internationally renowned…that’s right we’ve been selected as finalists in two prestigious industry awards! Following on from the exciting news of our being shortlisted in 10…
Meet Kim
Meet our new Maternity Cover Brand & Content Marketing Executive - Kim Currie!
A Full Rundown of Results Day 2024 Trends and Insights
Whether you're an education institution looking to stay ahead of the trends, or a brand that markets to Gen Z audiences, these insights can help to boost your…
Arke Ascends with London Gatwick in its latest campaign
We are proud to announce the launch of an innovative, multichannel campaign in partnership with London Gatwick, taking travel marketing to the next level!
The Most Digital Olympics Yet
The 2024 Paris Olympics are set to be the most watched and digitally interactive Games in history, breaking new ground in digital engagement and connectivity. Brands are fully…
Arke’s Insights: Pre-Clearing Report on Shifting Student Needs
Using the latest data from students at various levels of their studies, we have compiled a report that breaks down what students are looking for when it comes…
Arke’s Accolades Grow: Finalists at UK Agency Awards
We are thrilled to have been announced as finalists in another major industry award, in five categories, at the UK Agency Awards 2024!
Google Search Just Got Smarter:
SGE could change the future of organic search and paid media. Read on to find out how and what this would mean for your business so you can…
Award Acclaim for Arke: Five Finalist Categories Announced
We are over the moon to have been announced as finalists in not one but two major industry awards, in five categories overall at the UK Social Media…
The Next Phase For Arke
We are proud to announce the promotion of our CRO, Alex Watson, to Managing Director. This change reflects our commitment to continued growth, excellence, innovation, and dedication to…
Out-of-home marketing to stand out
Step into the world of out-of-home marketing, where every street corner becomes a stage for your brand. Forget hefty budgets—this form of advertising is more accessible than you…
Meet Blair
Meet our new Graphic Designer - Blair Foley!
Meet Emily
Meet our new Account Director - Emily Serna!
Meet Sasha
Meet our new Brand & Content Marketing Executive - Sasha Klepitskaya!
“Write me a title about AI in advertising”
In an ongoing conversation about AI in marketing, we asked our analytics and digital lead, James, about the best practices to incorporate AI in advertising to get the…
Harnessing the Power of Google’s AI Search: A Guide to Boost Your SEO Presence
It’s not been long since Google unveiled its new AI enhancements to the search engine’s vast capabilities. From circle to search and AI in ads, understanding and leveraging…
Mum’s the Word: Maximising the Impact of Mother’s Day Marketing Campaigns
Mother's Day isn't just about flowers and cards— a perfect opportunity to get in front of your target audience and their circles to create real brand moments. In…
Leveraging Amazon Prime Video Ads
With consumers increasingly turning to online platforms for their shopping needs, advertisers are continually seeking innovative ways to reach their target audience effectively. And with the world of…
Future of Google: AI in Search
For over two decades, Google has consistently redefined the capabilities of search engines, driven by the mission to organise and make the world's information universally accessible and useful.…
E-COMMERCE A YEAR IN REVIEW
We take a look back at 2023 and the significant retail events that influenced consumer behaviour.
Five ways to ensure consumers feel the love for your brand this Valentine’s Day
Whether you’re a business offering unforgettable experiences and romantic getaways, or the perfect gift for that special someone, Valentine’s Day is the prime opportunity to reach your audience.…
How’s your landing page…
Landing page best practices with our Head of Creative, Matt! Here at Arke, we’re all about our clients getting the best possible bang for their buck when it…
Get the most out of your TikTok ads
However you might be using TikTok - to grow awareness of your company, to engage a specific target audience or drive sales - we have put together our…
Education: The Ultimate Year In Review
Are you ready to get stuck into the core learnings from this year? Join us as we reflect on the key insights from the past year that brought…
Arke Wrapped: A Look Back At 2023
And just like that another year has gone by! And what an incredible year 2023 has been. From the glitz and glam of award ceremonies to record-breaking results,…
Unveiling Black Friday: The 2023 Round-Up
During Black Friday, we hunted the digital landscape for the best statistics on how the day played out, numbers that we've collected, refined and have analysed just for…
The ultimate guide to sleighing your christmas ad campaigns
In a world where over 80% of the population can be classified as e-commerce enthusiasts (that's more than four out of every five UK consumers), businesses are aware…
Arke wins at the Sussex Business Awards 2023
Christmas bells are ringing and Arke Agency is singing, as a sixth award has been added to our trophy cabinet after taking home the win at the Sussex…
Arke Agency Soars as Sussex Business Awards Finalist!
For over thirty years, the Sussex Business Awards have been acknowledging the accomplishments and resilience of businesses in the county. These awards celebrate excellence across various areas, including…
How to find and build your advertising audience online
Creating an audience is not just a marketing strategy; it's a journey towards creating lasting connections by improving initial conversion rates, then fostering brand loyalty, which leads to…
5 Higher Education Strategies to recruit Gen Z
Recruiting Generation Z, the latest entrants to the education landscape, demands a fresh approach. Reaching this tech-savvy and socially conscious generation requires an education marketing strategy that resonates…
Living Wage Week 2023
From November 6 to 12th, we're celebrating Living Wage Week, an annual event that provides us with the perfect opportunity to raise awareness. Ever since Arke's inception, we've…
Get the most out of your Meta ads
Getting ads right is hard! We know it - you know it. Not only are there lots at stake, but also pretty often plenty of stakeholders too. Google…
5 Winning Tips for Black Friday Marketing in 2023
Black Friday has become one of the most anticipated shopping events of the year, not only for consumers but also for businesses looking to boost their sales and…
Black Friday Weekend Marketing
We’re digging deep into why the Black Friday 2022 was so successful and what learnings we can take into our 2023 strategies.
Leveraging Amazon Ads for a Beautiful Black Friday
Looking to boost your Health & Beauty bundles this Black Friday? Then Amazon should be your best friend starting right now. In fact, according to Webfx.com, 44% of…
Reddit Debunked: Why niche audiences can bring you the ultimate ROAS
With over 430 million monthly active users and 52 million daily active users, Reddit offers a unique opportunity for advertisers to connect with a wide range of audiences.
Meet Ollie
Arke has come a long way in the past six years, and we’re proud to be ever expanding our talented team of Arkenauts. Now, we’re thrilled to welcome…
Black Friday Brilliance: Best Channels to Advertise Your Brand
Black Friday, the shopping extravaganza that marks the unofficial start of the holiday season, is a critical time for businesses looking to boost their sales and visibility. To…
Navigating the Future of Ecommerce: Insights from the eCommerce Expo 2023
The Arkenauts recently set sail for the eCommerce Expo event in London. This two for one event saw both eCommerce experts and vendors seamlessly sit alongside those from…
Arke & Joint Living’s Award-Winning Success
At the awards ceremony in London on Thursday 21st September, we were so excited to be announced as winners of the ‘Campaign Effectiveness Award’ for our campaign 'Record…
Unlocking the Future of Google Ads: Transition from Discovery to Demand Gen Campaigns
The recent shift from Discovery campaigns to the innovative Demand Gen campaign type brings a new era for paid media marketers. Google has officially confirmed this transition, signalling…
Debunked: Sky Adsmart, Elevate Your Advertising
AdSmart from Sky is addressable TV, allowing advertisers to target specific audiences at a household level. There are 9.3 million AdSmart enabled households. This means a huge 33%…
One Month into GA4: Level up your tracking for the ultimate ROMI
With new updates come new challenges, and we’ve been keeping a track of reactions in response to the new analytics system. So how can we solve these and…
Youtube Debunked: Why Your Brand Needs to Embrace Video Advertising
YouTube has emerged as a powerhouse platform, providing brands with unparalleled opportunities to connect with their target audience. From non-skippable ads to immense targeting abilities, Youtube is an…
The Power Of Inclusivity: 3 Key stats you need to know now
Incorporating inclusivity into your advertising strategy requires ongoing effort and a willingness to learn and evolve. Brands that prioritise inclusivity not only enhance their marketing results but also…
Debunked: Ignite brand success with Snapchat
Snapchat, initially known for its disappearing photo and video messages, has rapidly transformed into a dynamic multimedia platform, evolving far beyond its humble beginnings. It has redefined how…
Amplify your advertising strategies with Amazon DSP
In the ever-evolving world of advertising, staying ahead of the curve is crucial. With Amazon exploring launching a free ad-supported tier of Amazon Prime, advertisers have a unique…
Summer of Success: Arke announced as finalist at two major industry awards
Summer is in full swing and things are heating up at Arke HQ. And no, we're not referring to the weather; we're talking about being announced as a…
Summer for success: Our 2023 Clearing Predictions
As summer rolls in, so does a wave of anticipation for students and higher education institutions alike. It's that time of the year when the academic world gears…
3 Tips to retain consumer trust
Concern about inflation is at an all-time high, and with a recent report from Horizon Media’s Catalyst, the number of consumers pointing to corporate greed as the cause…
AI or Human: The revelations between machine and mankind
The past three weeks we’ve been on a mission to find out if AI can be a dependent tool in the marketing world and whether or not it’s…
Debunked: Go vocal with audio advertising
We’re back with another ‘Debunked’ and this time we’re chatting all things audio. The digital landscape is increasingly competitive and being seen by your audience online is becoming…
The Future of VR: Advertising out of this world
The world of virtual reality has taken the digital landscape by storm in recent months. And this week we have seen tech giant Apple be the latest to…
4 Things You Need To Do Before GA4 Arrives
The long awaited setting of Universal Analytics is nearly here, and as we approach the July 1st 2023 deadline, we’re here to guide you through the process.
Debunked: Unleash The Power Of Amazon DSP
Welcome to the first in our new series: ‘Debunked’, where we help advertisers navigate today’s fiercely competitive digital landscape and address the myths surrounding paid advertising platforms.
The Future Of Google Is Here
The way we search could potentially be changing forever. AI is switching up the way Google will present results with a whole new generative search experience, a game…
Did someone say Finalist? Steph has smashed it!
We always knew Steph was a superwoman at heart, but now she has been recognised across the whole of Sussex and Surrey as a finalist for Business Woman…
BrightonSEO 2023: Everything You Need To Know
BrightonSEO is the world’s biggest search engine optimisation conference, a chance for search marketers to gather, meet, learn and share best practices. And best of all, it’s in…
Bring on Brighton Festival!
We couldn’t be more excited to be the event's official paid media partner helping to spread the word of the exciting programme of events with this year's theme…
Why you need to consider advertising on VOD – it’s easier than you think
We discuss the popularity of SVOD in Gen Z and why it’s much easier than you think to advertise on telly.
Meet Matt
Get to know our new Head of Creative Matt, a previous illustrator and hand model!
MEET PANIDA
Get to know our new team member Panida!
TikTok Today – All the news and updates you need to know
Time to talk everything TikTok! What’s the news? Any game-changing updates? Can I still use it? We’ve got you covered.
5 Marketing Trends Happening in the Tech Industry you need to know about right now
The tech industry is a forever dynamic environment, continuously evolving as the world spins around. Sometimes, it can feel difficult to keep up with the latest trends and…
Smells like Success! The Arkenauts Win at UK Paid Media Awards
Our third award win in seven months, we've secured 'Paid Social Campaign of the Year' at the Uk Paid Media Awards 2023
Repurposing Content: The Essential Top Tips
Repurposing content is a common practice when you're putting the strat in your social media attack. But, there are essential pros and cons to doing so…
International Women’s Day 2023
We sat down with Arke founder Steph to ask her about barriers in the marketing and advertising industry and how we can tackle these as a company and…
Our first award shortlist of 2023
We have been shortlisted in this year's UK Paid Media Awards for a whopping four categories for the work we have provided our clients.
How to make data your most-utilised asset
Data is key to marketing success. Find out how to make the most of your data in this blog.
AI in Digital Marketing: Friend or Foe?
AI is making waves across the digital landscape right now. Can it benefit your ads, campaigns, creative and business strategies?
4 steps to keeping your brand safe
What measures should you put in place to protect your brand's reputation? Here are our four top tips to keeping your brand safe.
How to grow your brand on social media in 2023
Here are our predictions for social media in 2023, and how you can prepare for them!
That’s a wrap! A look back at 2022.
This is Arke's 2022 rewind; a look-back at everything we achieved (and how many coffees we drank) in 2022!
Meet Chris
Our team is growing! It's time to meet Chris, our Account Director!
Meet Google Looker Studio: Google’s Data Studio replacement
Google's replaced Data Studio with a shiny new version: Looker Studio. Read the blog to discover what the change means for your data visualisation.
Values: How Your brand Can Be its Best This Holiday
Be the best brand you can be this festive season.
How to create an award-winning campaign
Would you like more recognition for your brand? Here are our multi-award-winning team's tips for getting your brand in the limelight.
A student’s next step: How to engage the new generation of students
The latest insights into the Further Education landscape, brought to you by Arke's education marketing and advertising experts.
We’re celebrating Living Wage Week…
Having been a Living Wage Employer since Arke was founded, we’ll be proudly flying the flag and sporting the Living Wage logo across our social media along with…
How to advertise your brand on LinkedIn: 8 expert tips
Got a burning question about getting started with advertising on LinkedIn? Here are all our Paid Media experts' A's to your Q's.
Storytelling – 3 Quick Tips To Skyrocket Your Tales
Ready to tell the next page-turner?
Everything You Need To Know About Netflix Ads
Netflix has introduced ads to the platform, but what does it mean for brands?
Be Real. Be Curious. Be Bold: Arke recognised in Sussex Business Awards
We've been shortlisted for Employer of the Year and Creative Industries Award. Find out more about why this means so much to us at Arke.
The Arkenauts Raise Their Heart Rates For A Good Cause
We're raising money to purchase a defibrillator, external cabinet and replacement pads to install for public use in the heart of Brighton. Find out why.
PAIR: Google’s solution to a cookie-less future?
Google has launched a new advertising solution that allows advertisers to gain access to customer data shared with web publishers. Here's everything you need to know.
Instagram updates its ad offerings
Instagram's got four new ad types for brands to play around with! The best of all, AR ads!
Arke Announced Finalists at UK Search Awards 2022
Find out the categories we've been shortlisted for, and the campaigns we entered with!
Social media roundup – Your guide to the latest updates
Is your business up-to-date with the latest in TikTok, Snapchat and Twitch?
Cross-channel marketing
Does your brand have a bulletproof strategy that combines organic and paid media? Follow our guide to find out how you can with cross-channel marketing.
How to build customer personas: The marketing guide
Follow our short guide to defining your audience personas; a surefire way to ensure your marketing campaigns resonate with your audience.
Arke takes the win… Again!
We won at the European Paid Media Awards... Our third win in 10 months!
Meet the Arkenauts: Sam
Sam's our Junior Paid Media Executive, helping to optimise media campaigns and provide the best advertising solutions for clients.
Ultimate guide to branding: TOV and messaging framework
Find out how to build your brand through our tone of voice guidelines and our messaging framework.
St Barnabas and Chestnut Tree House
We've partnered with St Barnabas & Chestnut Tree House, the hospice charity! Find out how the partnership came about and what work we'll be doing for them!
And the Winner is…Arke!
We won ‘Best Low Budget Campaign’ at the UK Social Media Awards 2022!
Creative & Cost-Efficient Ideas For Your Business
Explore our cost-efficient and creative recommendations your business could implement.
How to improve your SEO performance and ranking: Our digital experts’ top tips
Our digital expert provides top tips on how to improve your SEO strategy and audit where you can make a difference.
How to Improve Your Business Through High-Impact Marketing
High-impact marketing could make all the difference for your business.
Building brand equity amid rising inflation: A guide for brands
Inflation, rising energy bills, petrol prices through the roof… The cost of living increase really does sound like all doom and gloom. But businesses can’t just shut up…
Conversion funnel top tips: How to convert like never before
Our digital and analytics expert's guide to the conversion funnel.
How to market your brand on social media with the latest updates
From the latest in Snapchat to Twitter and TikTok, you’ll find out how to use new tools to boost your brand presence and push your products or services…
Your Guide to Clearing 2022: 5 Key Insights
We've put together a run-down of our top 5 key findings from Clearing 2022.
Join the Arkenauts: To Industry Excellence and Beyond
We've got SIX new roles available in our award-winning team, come and be a part of the action!
Google Analytics 4: Everything your business needs to know
Google Analytics 4 is an absolute must. How can your business upgrade to its services?
Product Placement in Gaming: Tips for next-level advertising
Product placement could be your gateway into the world's biggest entertainment industry.
3 outstanding ads for inspiration – Arke’s Top Choices
Roll up, roll up! It’s our sweet selection of the best ads and campaigns out there right now.
How to stay up-to-date: The latest social media news
Is everyone just copying TikTok? Seems like it. Here's what you need to know about the latest updates in the social media sphere.
Can Brands BeReal? Your guide for the new trendy social media app
Find out what BeReal is, how brands are using it to advertise their businesses (including how you can do the same) and our experts' predictions for the future…
How to market your movie: Your free resource
The entertainment sector is changing and so should your marketing strategy. Discover what's new in this free report.
Politics & brands: Should you speak up?
Want to take a stance? Here's some guidance on how!
Arke’s a finalist in the European Paid Media Awards
We're finalists in the European Paid Media Awards for Local Campaign of the Year and Small Paid Media Agency of the Year. Find out what the judges loved!
New advertising opportunities for brands
Discover three advertising avenues you probably haven’t explored but you should seriously consider
Your guide to building an ethically responsible brand
Let's break ethical branding down and look at what you can do specifically. Ready to take some notes?
Arke announced as a finalist for the UK Social Media Awards!
We’ve been shortlisted for four categories in the UK Social Media Awards 2022!
Rainbow Washing: What NOT to do through Pride 2022
Explore why rainbow washing is something you should absolutely avoid doing through your marketing.
Pride 2022 – 5 things you can do to support the community.
It’s Pride time! However, whenever your city celebrates pride, that doesn’t mean we have to wait around until the parties and parades kick off to get involved...
Next generation marketing: Arke partners with Bishop Burton College
Exciting times! We’ve recently partnered with Bishop Burton College and their Riseholme College campus.
New Snapchat update: Dynamic Travel Ads
It's time to get to grips with Dynamic Travel Ads by Snapchat.
Clearing 2022: Surefire ways to reach more prospective students
Clear the runway! Let's get your ads in the best possible place this year.
Arke Agency partners with Shay & Blue
We've partnered with fragrance brand Shay & Blue to lead on their creative and digital campaigns. Click to find out more.
Why cinema could be the perfect place to market your movie
Take your film marketing methods back to the big screens!
Product Sustainability: Does your brand need to change?
Discover the solutions to make your advertising as eco-friendly as possible!
TikTok’s Insights – The tool to improve your social strategies
TikTok just introduced some spicy new features!
Inclusive Advertising: Tactics to improve your marketing
It's time to enhance your marketing and get all audiences interested in your work. But how?
How to level up your mobile game marketing in 2022
It's time to take your campaigns to the next level. Here are the gaming marketing strategies you need.
How to navigate the cost of living crisis as a brand
Discover the steps you need to take to encourage brand loyalty amid an uncertain financial period.
Hero Campaigns: How language leads to success
These hero campaigns show us how language can make ads legendary.
Channel 4 Goes Private – Has TV changed for good?
Channel 4 is going private. What do you need to know?
UX and Accessibility: Are brands doing enough?
As technology rapidly evolves, how can brands make sure their content is accessible to everyone?
Connected TV: The new king of streaming?
Tune into our discussions around YouTube TV and what that means for your marketing strategies.
Hero Campaigns – Ads that stand the test of time
What makes an ad great? Even better, what makes an ad stand the test of time?
AVOD: A whole new WORLD for SVOD Marketing?
From Dinsey to Netflix, how are ads shaping streaming services for the future?
Google to Sunset ETAs – What Now?
Google is making changes to its Expanded Text Ads. Here's everything you know about the latest advertising update. Say hello to Responsive Search Ads.
Brand building through emotion: Feeling the Metaverse
From virtual reality to haptic feedback; the ways you can emotionally engage with your audience has never been bigger. Let's dive into why!
Say hello to Google Analytics 4
GA4 has many marketing treats in store for us - let's dive into how Google is improving reports and kicking out cookies!
Get your brand in the game! Twitch’s Gameplan levels up advertising
Game marketing has never been bigger. So how can the Twitch Gameplan course help maximise your advertising and level up your audience reach?
Arke Agency partners with British Airways i360
Arke Agency and British Airways i360 are delighted to announce that the two companies have entered into a partnership that will see Arke act as the integrated advertising…
Super Bowl 2022 – Which brands won the big game?
This year's Super Bowl showed off a lot of awesome ads and campaigns. Let's look at the brands that achieved the best touchdowns in marketing.
How to supercharge your business with TikTok in 2022
Discover the key takeaways and take your brand to the next level with TikTok.
Instagram’s Messaging Automation: Should AI do the talking?
With Instagram's new automated systems, how can marketers take full advantage of advertising through direct messaging?
The Best of Movie Marketing: Reddit’s Top Choices
Need some inspiration for your movie marketing? Reddit users have highlighted their favourite campaigns across the years. Let's take a look!
Topics: Top-level tracking or total waste of time?
Google has once again updated its tracking systems for all of us marketers. So how do Topics differ from FLoC or cookies?
Audio and Social Media – Never Been Bigger
Audio is shaping the social media landscape and boosting opportunities for engagement between brand and audience.
Ad to the Max! Google updates its Performance Campaigns
Big changes are coming to the Google Ad Space. So what are Performance Max Campaigns and how can they sweeten your advertising?
Here’s why you need to get creative in 2022
Creative marketing has never been bigger. Through social media and brand exclusivity, how can you take the spotlight in 2022?
TikTok – The best ad space for your films
With the return of cinema around the corner, how can TikTok supercharge your adverts and increase your audience awareness?
Google Advertising – What’s New in 2022?
Google is ever-evolving, but what updates do you need to be aware of this year? From a cookieless future to frictionless form fill out, we cover it all…
Out-of-Home or Out of Place?
What's new in the OOH sphere in 2022? And what trends do you need to look out for to supercharge your advertising?
How social media advertising will change in 2022: Our predictions
Consumers are spending more time than ever on social media in 2022, but what's new in the advertising space and how can you capitalise on the latest trends?
Back to the Big Ads – Is cinema stronger than ever?
In 2021, marketers expected a Rocky-style comeback for silver-screen advertising, anticipating that cinema viewership will fully recover by 2025. We still have a few hurdles to jump through…
TikTok For Business – What’s New, 2022?
TikTok has announced a ton of new features for 2022. Find out about the latest updates on the rising social media platform.
Trending on Twitter: What’s the latest?
What did Twitter's Birdseye report reveal about Twitter users' behaviours and sentiments in 2021? And how can brands translate this into their strategy?
Don’t Make Ads. Make TikToks.
TikTokkers love ads on the platform because they don't stand out. How can you work with other content creators to get your brand out there and boost sales…
The Clone Wars – Instagram Reels You In With Ads
How is Instagram copying social media giant TikTok with its Reels advertising feature? Let's delve into the latest Instagram update.
Sundance Goes Virtual – So Where Do We Advertise?
With big film events like Sundance being cancelled again, where can you advertise your latest flick? Delve into your advertising options.
The Meta, Ad Updates and ODAX – What You Need to Know!
Meta has announced a new update that will change the delivery of ads on its platforms. Touting the sky-net sounding, ODAX (Outcome-Driven Ad Experiences), Meta has promised a…
Silence of the Cinema – Where’s the Audience Flocking To?
We've been monitoring the cinema-scape since the beginning of the pandemic. Now we're looking to the future as cinema trips are back on the cards. But who will…
LinkedIn ads: The ultimate guide to improving your advertising strategy
Got a burning question about advertising on LinkedIn? You're not alone. Check out the FAQs, specifically for those just starting out on the platform.
LinkedIn ads: What’s best practice?
Discover best practice when it comes to advertising on LinkedIn with tips from advertising experts. Discover how to boost clicks, impressions and results.
TikTok and Snapchat: Your FAQs answered
Have you got questions about advertising on TikTok and Snapchat? Where to start, what to post and how to measure your campaigns? We answer it all.
Advertising on TikTok and Snapchat: What you need to know
TikTok and Snapchat have one goal in common: to connect. Content on the platform isn’t shiny; there’s no camera crew behind it all and no fancy lighting -…
Facebook and Instagram ads: Where to start
The digital world is ever-evolving. Now it's time to evolve your paid social media advertising strategy along with it. Let's talk Facebook and Instagram.
Film Distribution: Brand Building and OTT
Making your film is one thing; getting it out there for the world to see is another. In our always-online world, the cinema isn’t the only way to…
From Days to Hours to Minutes: Streamlining the Creative Process
In David Leopold's Adobe Max presentation, he broke down the creative process and gave wise wisdom for those of us who want things done quickly, efficiently, yet with…
Benefits of Google Analytics 4
In this blog, we take a look at some of the features and benefits of GA4 in detail.
The four brand essentials
According to Seth Godin, “a brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or…
Tips & Tricks for Independent Film Marketing
Grab that extra-large popcorn and get ready to be blown away! Coming to a computer screen near you, Arke presents… Independent Film Marketing: Tips and Tricks to getting…
Game On! An Exclusive Insight into Mobile Gaming Marketing.
Arke recently attended the 2021 Mobile Gaming Summit, leveling up our knowledge of the gaming world and its marketing opportunities along the way.
In-App Shopping Is Popping
Through new streamlined updates, apps such as TikTok, Twitter and Instagram have become pivotal players in the e-commerce world and made it even easier to get busy buying.
Arke x Brighton Chamber
We were delighted to be invited by Brighton Chamber to host a “Bite-Sized Learning Session” to help Brighton and Sussex-based businesses supercharge their brands using social media.
Au Revoir GDPR?
Huge transitions are coming to the UK and its data protection regulations in 2021 and beyond. These changes will have a significant impact on online users and marketers.…
TikTok: The Unofficial Behind the Scenes Olympic Channel
Now an established social media platform, this is the first time TikTok was able to get involved with one of the biggest events worldwide; the Olympics. Though broadcasters…
Clearing 2021: As It Happened
Despite being amid a pandemic, a record-breaking number of students had received a confirmed place on their full-time undergraduate course. It would seem students are ready to head…
Masterclass: “Clearing in a cookieless world” Q&A
On Wednesday 14th July, our expert marketing panel hosted the latest episode in our digital masterclass series: "Clearing in a cookieless world".
The crumble of third party cookies
Research by Epsilon shows that 69% of advertisers think the crumble of the third-party cookie will have a bigger impact than GDPR, whilst the results of an Ad…
The impact of iOS 14.5
Released on the 26th April, the latest version of Apple’s mobile operating system, iOS 14.5, prompts iPhone and iPad users to opt out of tracking in apps that…
What is a brand?
“A brand is not a logo. A brand is not an identity. A brand is not a product. A brand is a person’s gut feeling about a product,…
Masterclass: “Identifying & communicating your brand values” Q&A
On Thursday 3rd June, our expert marketing panel hosted the latest episode in our digital masterclass series: ‘Identifying & communicating your brand values’. The session covered everything you…
Brand values: Taking a stand
Never before have brands held so much influence over societal changes. Never before have brands had such an opportunity to drive change and make a difference. If your…
Underutilised (& new) media platforms for 2021
There are a number of new and up and coming media platforms - and underutilised ones too - which have the potential to transform your advertising strategy as…
Simpson’s Paradox: Interrogating Your Data
Stay sceptical, interrogate data and find the hidden patterns beneath the surface for truer and powerful insights that you can leverage for your marketing needs.
Super Bowl 2021: The Best Commercials
There’s no denying it, the Super Bowl is the MET Gala of TV advertising. We’ve reviewed three of the best and the worst of this year’s Super Bowl…
Google Discovery Ads: what you need to know
You’ve probably been served a Google Discovery Ad or you’ve heard that they’re Google’s next big advertising placement, but what exactly are they and what benefits do they…
Google update: Keyword match types
It was announced on 4/2/21 that Google will be merging phrase match and broad match modifier keyword types - the latest in a series of match-type rule changes…
Attribution: the missing link
When reporting on return on advertising spend, certain tactics can receive an overinflated amount of credit in a last-click attribution model. Let us introduce you to the Markov…
Masterclass: “How to use TikTok to supercharge your brand” Q&A
We’ve rounded some of questions from our recent TikTok masterclass and our panel’s responses up, so you can digest them at your leisure.
Masterclass: “How to use TikTok to supercharge your brand” takeaways
On Wednesday 18th November 2020, Arke's expert marketing panel hosted a masterclass helping attendees to understand TikTok, its audiences, the opportunities it presents to their businesses & how…
“Clearing 2020: The Digital Masterclass” Q&A
On Thursday 5th November, our expert student marketing panel hosted the next episode in our digital masterclass series: ‘Clearing 2020: The Digital Masterclass’. We’ve rounded the Q&A up…
Simpson’s Paradox: Is your data telling the truth?
Due to unseen variables, most datasets are interpreted wrong, which can lead to incorrect and bad decision making that harms your business…
Facebook’s answer to TikTok? Exploring Instagram Reels
Launched on the 5th August, Instagram Reels is a brand new content format that gives users a new dedicated feed within Instagram to create and share short-form videos…
Lord of the Streams – Return of the Cinema?
Streaming has soared and is reshaping how audiences engage with content. With a sweet-shops worth of platforms and content to choose from, we're spoiled for entertainment in these…
TikTok Masterclass Q&A
On Thursday 10th September, our expert student marketing panel hosted a TikTok masterclass all about how education institutions can use TikTok to supercharge their virtual open days. In…
TikTok content: unlocking it & its engagement potential
TikTok wants content, and it wants it now...the reward has incredible potential. The real question is are you ready to make TikTok your marketing playground?
TikTok Advertising Formats Explained
Decided to delve into the world of TikTok? Let us explain how the different ad formats work and some great examples of them being used.
5G & the future of mobile marketing
Discover the impact 5G will have on our every day lives and what we as marketers can do to get ready.
TikTok: why all the data headlines?
Still yet to decide if TikTok is for you? We've gone through all the data fears and concerns so you don't have to
Clearing 2020 digital trends
Discover how undergraduate applicants are behaving online, what they want from their prospective universities, and what you need to do to succeed in Clearing 2020 amid lockdown.
Rise of the Planet of the VOD
Long gone are the days of waiting for tea-time to tune into your favourite show. We’re in the age of streaming, where all the content you could imagine…
5 Clearing Insights From A-Level Results Day Advertising
2019 was no different from any other year, with UK universities investing thousands in paid advertising on A-level results day to reach as many potential Clearing students as…