Just in case you missed the headlines, TikTok is pretty big! We’ve emphasised the benefits of online businesses on TikTok previously in several blogs and masterclasses. However, you can never have enough information at your side.

TikTok has proudly fluttered its feathers by releasing its Global User Insight Report. Through Kantar (the world’s leading data, insights and3 consulting company), research conducted through the United States, Canada, United Kingdom, France, Germany, Italy, Spain and Indonesia is available for marketers to take note of and use to their advantage.    

So get comfy, grab a pen and pad and let’s get statistical! 

In a world with eye-catching creativeness around every corner, captivating an audience to stay on your platform is crucial, and it would seem TikTok is leading the way in keeping their users engaged: 

The Stats: 

• 35% of TikTok Users say they spent less time watching TV or video content since they started using TikTok.

• 45% of TikTok users say they spend less time on dating apps since using TikTok. 
• 46% of TikTok users engage with TikTok’s content without any other distractions. 

TikTok doesn’t just make your day through entertaining cat-dancing videos; it also provides an array of inspirational and educational topics. These stats highlight what individual users are learning and doing through the platform:     

Solo Stats: 

• 59% Learn current events and trends. 
• 60% Learn new recipes or DIY projects. 
• 69% Follow creators. 
• 71% Watch videos. 

The days of sitting by the fire and reciting stories are long gone. Instead, a culture of togetherness is present through social media, and TikTok’s focus on participation and collaboration is at the forefront of keeping that family bond strong: 

TikTok With Friends and Family Stats: 

• 67% Share videos. 
• 66% Participate in hashtag challenges.
• 65% Participate in a trend/prank. 
• 61% Message friends. 
• 57% Learn new dances. 
• 56% Film a TikTok. 
• 55% Create original content. 

CTA’s are vital in the online marketing world. Compelling the audience to keep clicking is what keeps the lights on! Through these stats, we can see why brands are using the platform as a user generating gizmo:        

CTA Stats: 

• 81% of TikTok users say they plan to spend the same amount or more time on TikTok. 
• 92% of TikTok users say that after watching a TikTok, they take action (such as liking/commenting on a video, sharing with friends, following a brand, or purchasing/researching a product). 
• 25% of TikTok users say that they purchase or research a product after watching a TikTok. 

Were you born before 1996? Sorry friend, you don’t qualify for the Gen Z lifestyle. However, you can explore how these youngsters are driving TikTok’s in-app purchases: 

Gen Z Stats: 

• 41% Say they listen to fewer podcasts after joining TikTok.
• 33% Say they watch less TV after joining TikTok. 
• 50% Say that they follow TikTok creators after watching TikToks. 
• 25% Say that they have purchased or researched a product advertised on TikTok. 

More, More, More!  

Kantar’s insights aren’t the only stats we stuck down in our notepads. TikTok For Business had some of their own fancy figures they wanted to let people know about: 

• 52% of users say they find new products from ads on TikTok. 
• 61% of users feel that advertising on TikTok is unique from top social and video platforms. 
• 43% of heavy TikTok users say that the advertising on TikTok blends in with the content. 

Statisfied? 

Now that all the numbers are out the way, let’s ask ourselves, why are these insights beneficial? 

TikTok puts it best itself; the platform is a pioneer for community and creativity. It leaves the audience engaged and wanting more. 

The platform offers an infinite amount of hashtags (#) for the user to explore, and in consequence, invites the opportunity for companies to market to their heart’s content. 

A fantastic example to be aware of is TikTok Made Me Buy It. This hashtag (which has accumulated over 5 billion views) has driven social e-commerce in uniquely interesting ways, impacting huge topical interests such as fashion retail. 

Beware of the Restrictions! 

However, advertising on TikTok (and other platforms) might not be all peaches and cream in the long run… 

Recently, Facebook announced the halting of ads targeting users, 18-and-under – due to the recent controversies surrounding the platform.

Though there hasn’t been any indication TikTok will follow suit – privacy restrictions online are sweeping their away across social media, and it’s best to prepare for these implications. 

For now, it’s safe to say TikTok and marketing is a match made in heaven for marketers. We’d know because we have our own Arke TikTok account you can follow (wink wink). 
Would you like help supercharging your brand for TikTok? Are you interested in improving your audience engagement through social media? Want to reach your target audience on an untapped platform? Contact our TikTok experts now.