Summer is in full swing and things are heating up at Arke HQ. And no, we’re not referring to the weather; we’re talking about being announced as a finalist in the European Paid Media Awards and UK Agency Awards 2023.
As a small agency with a massive passion, we tirelessly pursue our ambitious goals alongside our equally driven clients, and it’s incredible to be recognised for our work, especially when our clients are at the heart of everything we do.
Our work with luxury student accommodation provider Joint has been recognised for the Campaign Effectiveness Award at the UK Agency Awards 2023. Utilising creative approaches, a website rebuild, improved tracking and hyper-targeted approaches, this campaign turned real estate advertising on its head. Our future-forward mindset and unwavering commitment to being a trusted partner drove us to create a campaign that resonated with the spirit of Joint, captivating audiences with unstoppable momentum using novel approaches to targeting.
In just three short months, and only using 61% of our budget, this full-service initiative conquered targets on unparalleled levels with a 3875% ROAS. With bookings soaring 40% YoY, the client is now poised to launch 12 new properties across 2 additional cities, 4 months ahead of schedule.
And it doesn’t stop there, our work with London perfumery Shay & Blue has also been recognised for Retail Campaign of the Year at the European Paid Media Awards. The already award-winning campaign ‘The Scent of Success’ fed into Shay & Blue’s wider brand strategy, conveying their unique value proposition, ‘Perfume is Personality’, to their rebellious audience. We honed in on data and built up their mailing list to successfully target customers in this campaign, while collecting first-party data for subsequent campaigns.
With a 1009% ROAS, the campaign resulted in a record-breaking period of online trading for Shay & Blue, revenue attributed to Paid Media increased by 244.59%, generating their biggest month in online revenue in a single week – a huge impact for a small, niche brand.
We couldn’t be prouder to be nominated for such great work with equally great clients. At Arke, it’s our mission to deliver above and beyond, and we’re glad the judges recognised this.
Arke’s Head of Paid Media, Ben Halliday, led the ambitious advertising approaches for both campaigns and said: “We are incredibly proud to have been shortlisted for these two prestigious campaign awards, which reflect the hard work and dedication of our talented team here at Arke.”
“This is a true testament to the trust and partnership we have cultivated with both Joint and Shay & Blue, who we thoroughly enjoy working with to bring their brands to life with outstanding results.”
The results for the Campaign Effectiveness Award will be revealed at the UK Agency Awards 2023 ceremony in London on the 21st of September, and the results for Retail Campaign of the Year will be revealed at the European Paid Media Awards on the 27th of September. We can’t wait to see all the other finalists there to celebrate great work in the industry. Fingers crossed we come away as winners!