For colleges, one of the biggest student recruitment challenges is likely to be your competition. Luckily for you, we’ve put together a report that details how you can engage students and get them interested in your college over your competing institutions.
If you haven’t already downloaded our report ‘A student’s next step: How to engage the new generation of students’, then now’s the time. Simply click the button below to download your copy.
If you want a sneak peek of the report, keep reading. In this blog, we’ll run through the key findings. But if you want our expert recommendations and actionable insights into how to use this information in your marketing strategy, you’ll find them in the report.
Without further ado, onto the findings:
- Students’ paths after school are varied
In 2021, only 37.9% of 18-year-olds enrolled on a full-time undergraduate course. That’s 62.2% of 18-year-olds choosing other routes.
With T-Levels available for students up to 19 years old, apprenticeships on offer to anyone over the age of 16, and increasing government backing for these schemes, students are more aware of their options and feel increasingly encouraged to think about work-based or non-traditional routes.
- Students’ key influencers are changing
Did you know, 51% of Gen Z teenagers use social media as their main source of news.
Whether for reviews, recommendations or researching what it’s like to be an apprentice, social media users trust other users (and students are no different). In fact, 61% of people on social media trust influencer recommendations.
Whether for reviews, recommendations or researching what it’s like to be an apprentice, social media users trust other users (and students are no different). In fact, 61% of people on social media trust influencer recommendations.
- Parents majorly influence their children’s decisions, but they don’t feel prepared to give advice
If you’re only focusing on your prospective students’ key social media influencers, you’ll forget about one of the biggest influences on 16-year-olds’ decisions: their family or guardians.
Download the report to find out how we recommend you target your prospective students’ parents and guardians; from the best advertising channels, to your messaging strategy.
- There’s a digital skills gap, and that means more opportunity for work-based learning
Students sometimes feel caught in a catch-22: employers seeking candidates with both experience and education. T-Levels and apprenticeships can be a great option for students who want to experience both. But do you know how to convey the value of your courses to your prospects?
The government is backing T-Levels more than ever, which means more courses are soon to crop up. Due to this support, the conversation around T-Levels and apprenticeships is more positive than it’s ever been, which presents greater opportunities for colleges offering these courses to engage a wider pool of students.
Ready to delve deeper into the insights and learn how to action them? Download the report for support with your marketing and recruitment strategy.
