3 mins
Attribution:
the missing link
Introducing the Markov model
- Analytics
When reporting on return on advertising spend, certain tactics can receive an overinflated amount of credit in a last-click attribution model. Let us introduce you to the Markov model, which enables you to measure the true ROI of your advertising investments.
7 mins
Brand values: Taking a stand
5 mins
Masterclass:
“Gain new prospects with Dynamic Search”
Q&A
2 mins
Masterclass:
“Gain new prospects with Dynamic Search”
key takeaways
3 mins
Benefits of
Dynamic Search
5 mins
Masterclass:
“How to use TikTok to supercharge your brand” Q&A
2 mins
Masterclass:
“How to use TikTok to supercharge your brand” takeaways
4 mins
“Clearing 2020:
The Digital
Masterclass” Q&A
7 mins
Simpson’s Paradox: is your data telling the truth?
5 mins
Clearing 2020: Predictions vs
What Happened
