British Airways i360 appoints local award-winning agency, Arke, to spearhead their digital advertising and creative.

Arke Agency and British Airways i360 announced today that the two companies have entered into a partnership that will see Arke act as the integrated advertising agency for the iconic landmark in Brighton.

Arke’s focus will be on raising awareness, driving ticket sales and increasing incremental revenue from BA i360’s varied customer experiences.

“As a Brighton based digital marketing agency, we work closely with businesses of all sizes throughout the local area, so we’re delighted to partner with a landmark that is so recognisable across Brighton and Hove, and further afield,” states Steph Noble, CEO of Arke.

“We will be taking their advertising and creativity to the next level to attract more visitors to the city and boost our local economy.” 

“British Airways i360 champions the city it stands in, from the drinks available in their Nyetimber Sky Bar through to being a Living Wage employer, which is an ethos that we share with them. So, for them to partner with a local agency such as ourselves, further extends that mission. We’re delighted to be on the journey with them as they head into an exciting future.”

Anna Prior, Head of Marketing at British Airways i360, says: “We are thrilled to be working with a local digital marketing agency that embodies the same core values as us. During the selection process, Arke clearly demonstrated their passion for both the i360 and for promoting our wonderful city of Brighton.  We look forward to our journey with Arke in delivering exciting new campaigns for existing and new customers”.