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    This May, Brighton Festival is back

    We couldn’t be more excited to be the event’s official paid media partner helping to spread the word of the exciting programme of events with this year’s theme of ‘Gather Round’, a time to come together as a community and celebrate the arts.

    Taking place annually, Brighton Festival is a curated multi-arts festival with a genre-spanning programme of 100+ events. Brighton Festival takes place from the 6th to the 28th of May and is hosted across Brighton and surrounding areas. There’s no hiding how much we love our city and working with Brighton Festival was a natural partnership – based on our love for all things creative and celebrating Brighton! There’s no better excuse to come and enjoy the sunny sights and incredible talent of our city.

    This year, the talented and highly respected Nabihah Iqbal has been selected as Brighton Festival’s Guest Director. Nabihah is a critically acclaimed musician, producer, DJ and broadcaster, currently a resident artist at London’s Somerset House Studios, where she worked on her second album, which has just been released via Ninja Tune. She has curated a programme not to be missed!

    In true Brighton nature, Brighton  Festival features a diverse variety of talented acts. Featuring events such as Different Folks, Celestial Voices {Swargiya Awaz} and a one of a kind evening from Brighton’s queer club nights UOKHUN?, Polyglamorous and Gal Pals.

    Brighton Dome will also play host to the incredible Van Gogh Alive exhibit from 12th May to 6th August. Already welcoming millions of visitors in 80 cities around the world, this immersive experience is a must-see at Brighton Festival. The multi-sensory experience will include a sunflower selfie room, a 360-degree mirrored space full of flowers.

    “As such fans of the Festival ourselves, we couldn’t be more excited to promote this year’s programme of events.  Creativity, diversity and community are at the heart of our culture and therefore, working with Brighton Festival meant that all of our values aligned – we’re the perfect partners. We’re so excited to bring more people to our city to see the amazing talent we have to offer! The team at Arke can’t wait – make sure you book your tickets as they’re sure to be a sell-out!” – Steph Noble, Managing Director and Founder, Arke Agency.

    “This year’s theme, ‘Gather Round’ celebrates the spirit of community and collaboration that lies at the heart of Brighton Festival. It is important to us to work with local partners, so we’re delighted to be collaborating with Arke to get our message out there, and bring as many eyes to the diverse talent of the festival.” – Brighton Festival.

    We are incredibly excited to be working alongside Brighton Festival on their Paid Media Strategy for 2023. We will be raising awareness of the exciting and eclectic mix of events on offer this year, creating a local and far-reaching buzz before and during Brighton Festival, whilst – most importantly – delivering a strong return and mobilising attendees to try something new. 

    We will deliver a research-led cross-channel approach to reach and convert granular segments across ages, interests, and affinities, focusing on a personalised approach designed to maximise sales. Keep an eye out – we’ll see you out in May!

    You simply don’t want to miss out. Book your tickets here.


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