YouTube has emerged as a powerhouse platform, providing brands with unparalleled opportunities to connect with their target audience. From non-skippable ads to immense targeting abilities, Youtube is an underrated asset for advertisers.
In fact, an analysis of 56 case studies across eight countries shows that YouTube advertising generated a higher ROI than TV in nearly 80% of cases.
However, there is a common misconception that Youtube advertising is way too expensive and may not be efficient for businesses with smaller budgets.
So, fasten your seatbelts as we separate fact from fiction and shed light on the reality of YouTube advertising!
“Youtube Advertising is too expensive for my brand.”
Contrary to popular belief, YouTube advertising is accessible to businesses of all sizes. The platform offers various ad formats and budget options, allowing you to tailor your campaign to suit your specific needs and financial resources.
YouTube ad costs are determined by the number of views they receive, typically ranging between $0.10 and $0.30 per view. In comparison to Snap’s average cost per thousand impressions being £2.32, much lower than Facebook (£4.03) and Instagram (£3.20).
However, these costs may vary based on factors like your industry and target keywords.
The beauty of YouTube advertising lies in its flexibility — the real estate and targeting options available are super beneficial for brands. As Google owns Youtube, you are exposed to a mega audience. As well as targeting people who are actively searching relative terms for your brand, you can also target website visitors through Google Analytics, allowing you to reach those who have already shown an interest in your brand or niche.
You can even go as far as reaching people hearing wedding bells, with the possibility to target audiences through major life events like weddings, buying a house or having a baby using their Google search data and history.
“Youtube Advertising only reaches a young demographic.”
YouTube boasts a vast and diverse user base, extending beyond just younger viewers. YouTube offers a broad audience that spans across different age groups, interests, and demographics.
20.7% of Youtube’s advertising audience is actually aged 25-34 years old, in contrast to only 15% being aged 18-24. With over 1.7 billion unique monthly visitors, the fastest-growing demographic on YouTube consists of Baby Boomers (50 to 65-year-olds) and Generation X (36 to 49-year-olds), with Generation X watching more than 1.5 billion YouTube videos per day!
Surprising – we know, as there is a common misconception that YouTube is primarily for millennials. However, statistics reveal that older audiences are increasingly spending more time on YouTube, debunking this myth, meaning you can reach more audiences on one platform.
Boasting a staggering 14 billion monthly visits, YouTube solidifies its position as one of the internet’s powerhouses, following closely behind its parent company, Google. Impressively, ‘YouTube’ secures the spot as the third most searched term on the Google search engine, further underlining its immense popularity and influence in the online landscape.
“But, video advertising doesn’t convert, does it?”
With over half of B2C and B2B marketers running YouTube video ads, it’s definitely a platform you need to get on board with.
Video content has a powerful impact on viewers as it combines visuals, audio, and storytelling. YouTube allows advertisers to create compelling videos that showcase their brand, products, or services in an engaging and memorable way.
Running video ads enables brands to generate awareness, increase engagement, and drive conversions. Google even states that 70% of viewers have made a purchase after seeing a brand on Youtube and viewers who see TrueView ads (Youtube’s ad platform) are 10 times more likely to engage with the brand on YouTube.
YouTube provides detailed analytics and insights about ad performance, viewer engagement, and demographics. This data enables advertisers to measure the effectiveness of their campaigns and make informed decisions for better targeting and optimise ROAS.
For example, you can find audiences actively searching for keywords in relation to your brand. Say your business sells student textbooks, you can employ search-based video ad targeting to focus on individuals actively researching textbooks dependent on the subject on YouTube or Google. This targeting option allows you to reach users who are watching videos from channels that produce content closely related to your industry.
By integrating this approach into your YouTube ad campaigns, you can deliver ads that are helpful and relevant to the interests of YouTube viewers, whilst offering a personalised ad experience tailored to each user’s preferences.
“But don’t you need expensive videography for YouTube ads??”
The simple answer to this is; no! You don’t need a highly produced, slick video to advertise on YouTube – unless you have the budget and want to create one. The main thing is that it grabs attention, says who you are and what you’re advertising on the tin and is engaging to the audience – the same principles for any other advertising channel!
If you’re stuck on how to make your advertising stand out from the crowd on Youtube we’re here to help.
Creative strategies that defy conventions and challenge assumptions are the hallmark of successful brands on YouTube. The platform’s affinity for inventive content often translates into significant rewards for those who embrace creativity in their YouTube Ads – and we can create content that does just that.
Don’t believe us? Take a look at our work with BlippAR, in which we used Youtube advertising as part of our strategy that resulted in 1.2 million impressions and a 53% decrease in CPC.
Embracing YouTube advertising can open up a world of opportunities, helping your brand reach new heights in the digital landscape. So, don’t let myths hold you back—leverage the power of YouTube and unlock the full potential of your advertising efforts.
Here at Arke, we’re paid media experts, and know just how to get your brand heard and make the most out of your budgets. Get in touch today and we will take your video advertising to the next level.