When the UK’s second largest airport, London Gatwick, seeing more than 40 million passengers a year pass through its terminals, needed a world-class media agency to support them in showcasing their superior travel experience to the world, we knew this was the right challenge for Arke!
So, we got to work creating the media strategy to achieve the strategic objectives in Gatwick’s growth plans. After extensive research into brand consideration and how this fluctuates by location, carefully devised media plans were created to increase Gatwick’s consideration over competitors. That’s why, from this week, those of you in and around the London area should keep a lookout for London Gatwick’s new campaign ‘Sorry for the Convenience’ across D6’s within key transport links, on Sky AdSmart, across social media, programmatic, Search and even when you take a trip with Uber!
Arke worked hand-in-hand with London Gatwick’s creative agency to ensure that the ‘tongue in cheek’ messaging such as ‘from bed to boarding’, ‘from toothbrush to take off’ and ‘from car seat to 40 thousand feet’ was amplified. The campaign plays into London Gatwick’s easy accessibility by road and rail, its swift airport security and the range of world-class airlines and destinations passengers can fly from.
Speaking about the new campaign, Simon Brady, Head of Marketing at London Gatwick, said: “It is important to us that customers have the best experience when flying from our airport, and that journey starts right from their home. Our vision is to be the airport for everyone, whatever your journey. That’s why we’re proud to have partnered with two local agencies to bring this to life in our latest campaign.”
Steph Noble, Founder & Managing Director at Arke Agency added: “Working with London Gatwick and Oliver & Graimes on this campaign is energising. We knew that the tongue-in-cheek ‘Sorry for the Convenience’ messaging would engage consumers and got to work organising the most innovative and impactful ad placements to effectively increase consideration for the airport, whilst efficiently scaling the campaign. We can’t wait to see the reaction and to continue our partnerships in the future.”
Arke is proud to bring this vision to life with the new partnership and look forward to seeing this campaign take off!
