With the days getting shorter and autumnal decorations already gracing the high street, many brands are gearing up for the end-of-year sales period. Whilst you pre-register for our full 2024 State of UK Commerce report, here are our top tips for preparing for Black Friday and Cyber Monday.
1. Start Early with Teaser Campaigns
Build anticipation with countdowns, sneak peeks, and limited-time offers before the big sales days. Also make sure you’re making the most of email, social media, and website banners to create early buzz.
2. Leverage Email Marketing
Segment your email list to send personalised offers to different customer groups and use cart abandonment reminders and exclusive early-access deals for VIP subscribers.
3. Create Urgency with Limited-Time Offers
Use flash sales, countdown timers, and “while supplies last” messaging to encourage immediate action.
4. Run Social Media Ad Campaigns
Retarget previous visitors and customers with ads highlighting Black Friday/Cyber Monday offers. Invest in paid social campaigns with highly targeted audience settings to maximise reach and conversions. Contact us to find out how our award-winning team can help you with this!
5. Utilise Influencers and Brand Ambassadors
Partner with influencers who can create excitement and endorse your brand’s deals on social media and who use unboxing videos, product reviews, or Instagram takeovers to engage their followers. This is particularly effective when targeting younger audiences.
6. Enhance Product Listings with SEO
Ensure your product titles, descriptions, and images are optimised for Black Friday-related search terms. Make sure to use seasonal keywords and phrases like “Black Friday deals,” “Cyber Monday discounts,” and “holiday shopping” in your website copy.
7. Provide Clear and Attractive Shipping & Return Policies
Highlight free shipping, fast delivery, or hassle-free returns to reduce barriers to purchase. Particularly for end-of-year deals, include clear deadlines for guaranteed delivery before the holidays. This was seen as one of the most important features to customers when shopping online, so ensure you’re not missing out on potential shoppers by excluding it.
8. Prepare Post-Sale Campaigns for Retention
Plan follow-up marketing efforts to turn Black Friday and Cyber Monday shoppers into repeat customers, offer future discounts, post-sale thank-you emails, or product recommendations based on their purchases.
With the increasingly competitive e-commerce landscape, ensuring your brand gets in front of the right audience is all too important. For even more insights and information on how to best optimise your marketing to reach your target customers this sales period, pre-register for our 2024 State of UK Commerce Report here!
