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    Time to talk everything TikTok! What’s the news? Any game-changing updates? Can I still use it? We’ve got you covered. 

    If you’re not using or considering using TikTok as part of your social media strategy, where you at?  Branding, ad campaigns, influencer marketing – TikTok covers a massive range of marketing possibilities. But, as one of the biggest social platforms in recent years, it’s constantly changing and adding new features. 

    So, let’s keep your marketing strategies fresh and trendy and dive into everything you need to know about TikTok right now. 

    TikTok For You 

    Are you confused by yellow chickens everywhere on your feed? Want to see less dancing trends and more business tips and tricks? Well, this is the update for you! 

    TikTok has announced a new feature that lets users reset their For You page. This means TikTok’s algorithm will perceive users as “new”, and all content on their For You page will be based on new interactions with the platform. 

    What does this mean for marketers? Well, as the users’ data is basically wiped and refreshed, your ad relevancy may dip as audiences begin seeing new content recommendations. 

    Not to worry! In the long run, this means your ads will start appearing on new user pages, audiences who likely fit the targeted demographic of your ads. 

    Keywords are key on TikTok 

    Another new, grand-slam feature for TikTok is Keyword Insights. The new tool lets you see current keywords being used across successful campaigns. 

    Similar to how marketers utilise Google for trending keywords and phrases that would boost SEO, TikTok has joined the party, making it easier to see what’s working across the platform. 

    With Keyword Insights, you can pen trendy taglines, overlays and ad copy, keeping your campaigns in the conversation. 

    Alongside TikTok’s other new Creative Centre features – including Top Products and Top Ads –  you’ll have all the insights you need to deliver fire ads and campaigns that resonate with your target audience. 

    TikTok bans – Should you be worried? 

    If you’re like us, you’ve probably been glued to the news sites these last few weeks as TikTok took to the courtrooms. 

    Due to security concerns, the latest chapter in the story saw TikTok being banned on all London City Hall devices. The update follows an ongoing banning of the platform, including federal bans in Europe and the US and a complete ban in India. 

    The news has led marketers and brands to ever-so-slightly lose their minds as TikTok has become an integral part of social media strategies across the digital space. 

    We’re here to very calmly tell you… DON’T WORRY, IT’S ALL OK!

    Ed East, global chief exec and co-founder of Billion Dollar Boy, put it best when speaking to The Drum:  

    “Currently, we are continuing to advise clients to invest in TikTok. I am still bullish about its future, it’s where we recommend our brand partners to increasingly reach new audiences through highly engaging content. And this conviction is supported by hard evidence.”

    This evidence reports that 75% of marketers plan to increase their activity on TikTok. There have been no official statements claiming TikTok will disappear for good. 

    TikTok is here to stay, and there are no signs of audiences shying away from the social platform. If anything, it just keeps getting bigger and bigger.  

    So you can wipe that sweaty brow dry for now. 

    What do we recommend? 

    However, we always recommend having strategies in place in case TikTok goes topsy-turvy – any social platform, for that matter. Looking at you, Meta. 

    Here are a few recommendations from our expert team to keep in mind: 

    Keep your social media strategy diverse. 

    Don’t put all your marketing efforts in one basket. Brands should never rely solely on one social media platform; you need a presence across multiple channels. 

    Instagram offers Reels, YouTube offers Shorts, Twitter has real-time marketing – there are several avenues you can utilise for you to reach your audience.. 

    To make sure your social media marketing is effective, you need a detailed content strategy, knowing when and what content is being published. Perhaps you could repurpose content from another social channel and utilise it somewhere else?

    Arke’s are always here to help you plan and deliver content in the best way possible.  

    Remember Emails? 

    It’s not all about social media, either. Email marketing is still an essential part of raising brand awareness and engagement. Make sure your emailing lists are up-to-date and are consistently building up.  

    Reach customers directly with newsletters, blogs or branded discounts and keep that reputation strong by making your audience feel valued. 

    If you’re looking to spice up your social strategies, or looking to skyrocket your email marketing into the stratosphere – get in touch with our expert team today


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