Right when we thought they’d run out of ideas, they pulled us back in! The unstoppable TikTok recently held its first business showcase, TikTok World. 

Though we were excited for the possible announcement of TikTok World, the theme park, the event did take us on a ride through the platform’s new exciting tools and attractions. And boy, there’s a lot.

With over 1 billion users now on TikTok, eagerly awaiting the next big hit (spoiler, it could be you and your dandy brand), why don’t we have a peek at everything new on the platform? Let’s go!

Anything from the market? 

Firstly, there’s a fresh coat of paint across the TikTok Marketplace, the brand and creator space. 

The update allows brands to search across TikTok and find influencers who share a similar audience demographic and are interested in collaborating for promotional deals. This service has been made all the sweeter with the added addition of more performance insights and improved sorting tools. So now you can create compelling content with creators who know the platform and see the results right before your eyes! 

Additionally, those using the creative marketplace can monitor all the elements of the creative process and keep track of a campaign’s performance throughout. 

But wait, there’s more! With API (Application Programming Interface), insights and feedback on TikTok creator performance will increase, as third-party platforms can now recommend initial partnerships that improve content expansion. As we prepare for a cookie-less future, the more data, the better, and working with influencers will allow you to build up a better picture of your audience and their interactions with your campaigns.

To summarise, the TikTok Marketplace is now your universe for all things influencer. By expanding your brand awareness through lookalike audiences and creators who want to grow as much as you, you’ll reap the benefit of increased ROI in the process. Result! 

Let’s take a look at the other updates that can increase the success of your brand on the platform.

Free-for-all. 

Next up, open applications! This feature essentially allows brands to advertise to the advertisers. You can now list a campaign you’re interested in making and post it so creators far and wide can apply. That way, you’re in control of your brand advocates and how you position your products and services.

Creators can now apply to your pitch whilst also showing off their own stats along the way, displaying audience reach metrics and examples of previous work that aligns with these numbers.

Not only can you cast a wider net for your audience, but you can also now venture into a vast sea of content creators ready to take your brand in bolder, better directions. It’s collaboration at its best.

Shall we swap digits?  

Ah, the wonders of the algorithm; have you heard of the TikTok Creative Exchange? If not, get those note-taking fingertips ready! 

The Creative Exchange is a self-serving portal that couples you up with the perfect creative service for your brand. By syncing your briefs and objectives with a similar service, the chances of your ad performance rising high have just skyrocketed. 

Additionally, as the service is in-house on TikTok, the platform easily guides brands through the process. It’s a match made in heaven! 

Get (more) creative! 

Do you ever suddenly stop in the street and think, oh boy, I wish I could see what’s working on TikTok right now and explore specific examples of ads getting a lot of engagement, or maybe even a hashtag trend that’s starting to spark interest?  

Marketers and influencers alike, your prayers have been answered – this is the TikTok Creative Centre, a place where brands can see what’s hot and what’s not. 

The Creative Centre allows advertisers to observe trends and top-performing ads in real-time. The cherry-on-top is you can also browse the audio library to see which tunes people are grooving to, which is essential on a platform that revolves around sound and music. 

By working in real-time, TikTok can help you quickly adjust to the times as they-are-a-changing and keep on top of engaging trends. But why stop there when TikTok has even more to offer? 

Features for everyone.  

TikTok has introduced a dedicated Video Editor, which aims to guide you through the process so brands can create native TikTok content. Through a partnership with Vimeo Create, the editing software will provide copyrighted music, visual editing tools and templates for all your TikTokking needs. 

The social media extravagant then curtain calls with Dynamic Senses, a feature that uses machine learning to split your longer-form videos into the perfect TikTok snippet; no hassle required. 

It’s no secret that attention spans are short – you’ve got around 3 seconds to keep your audience engaged, and TikTok’s Dynamic Senses will help you create the perfect viewing experience for your audience. 

And with that, we have all the updates in our arsenal. Ready to start using them? 

Hold your horses! 

Having all these exciting new tools in the TikTok pool is fantastic, but it’s vital you understand the advertising essentials of the platform before diving straight in. 

For example, you need to consider which ad suits your campaign best. Do you want to create deep links that direct audiences to your latest offers in-app? Single image and video ads are for you. Perhaps you want to get experimental with XR (Extended Reality) and immerse yourself in AR advertising. Whatever the case, it’s best if you know all the ad-vantageous (thank you) ways TikTok lets you advertise. 

These new updates will only broaden the TikTok takeover. With marketing options that appear too good to be true, nobody wants to take their eye off the platform’s ever-growing potential. In the meantime, if you seek to supercharge your TikTok ad techniques right now, catch up with our bitesize session here.

To the future!

TikTok itself put it best, stating, “It’s no surprise that brands who have seen the most success on TikTok are the ones that have leaned into creating joyful, entertaining content designed specifically for the platform.”  

These new features establish TikTok as both a creative conglomerate and also the best place to advertise. In fact, 67% of users have been inspired to shop via TikTok, making it a top platform for e-commerce. 

For marketing purposes, it’s vital you keep checking back on TikTok through 2022. Though some brands are still a little sceptical about the long-lasting respect TikTok will maintain, there’s no sign of audience engagement stopping anytime soon.

If you would like help improving your ad performance on TikTok or you are interested in experimenting with the new AR technologies social media offer, get in touch with our team of experts.