Advertising
To raise awareness of Copilot, Modern Films engaged Arke to deliver an integrated digital media campaign in the runup to its September 10th release date. Arke was tasked with driving qualified traffic to the landing page to generate engagement pre and post-release.
Advertising
We were tasked with raising awareness of the Brighton & Hove Living Wage campaign, and, as a proud Living Wage employer, we accepted the challenge…
Winner of the “Best Use of Search – Third Sector / Not for Profit” at the 2021 UK Search Awards!
Analytics · Advertising · Creative
As part of part of a wider 2021 recruitment campaign, Keele University tasked us in October 2020 with raising awareness of their FY offering and generating enrollments for their January 2021 entry FY course.
Advertising · Creative
As part of an integrated marketing communications strategy, we delivered a one-month long Spotify Audio campaign (with companion banners), targeting 17-22-year-olds in key recruitment areas surrounding Keele University.
Introducing new advertising formats to engage and inspire students to attend virtual open days.
Training
Conducted hands-on training on Google Analytics and built a custom analytics implementation.
Creative
Produced the THINK AGAIN! recruitment campaign concept and accompanying concept guidelines to cover all digital, social and print channels.
Analytics · Advertising · Creative
Successfully increased reach, engagement, applications & enrolments during a global pandemic.
SEO · Analytics · Advertising
Exceeded previous sales records three times in one year and increased registrations by 200%.
Creative · Advertising
Helped 980 people take the first step in the adoption journey, and reached and engaged 40,000 potential adopters.
Creative
After we successfully curated and designed the “Start! Magazine”, King’s College, London were inspired to bring the rest of the brand up to the same level…
Creative
In early 2020 lockdown, King’s College, London’s Entrepreneurship Institute tasked Arke with re-imagining and producing a visual identity for the next annual edition of the Start! Magazine, seen by its students, alumni, stakeholders and partners all across the world.
Analytics · Advertising · Creative
Increased film streams by 71%, whilst reducing advertising spend by 52%.
Advertising · Creative
Produced an Open Day campaign which reached over 105,000 people and had over 9,750 actions taken.
An innovative Clearing marketing campaign to increase brand awareness and drive applications in the midst of a global pandemic.
Industry-leading Google Ads training to help a Further Education college achieve their objectives.
CRO · SEO · Analytics · Advertising
Increased enrolments by 13.4% and applications by 5.2% year on year, whilst using the same budget.
Advertising
Exceeded application targets, bringing in 25% more clearing students than the previous year.
Creative
Reached 170,000 people locally and generated 640 referrals for the website.
Head of Brand, Recruitment & Marketing
Regent’s University London