Innovatively reaching high quality prospects
Analytics · Advertising · Creative
As part of part of a wider 2021 recruitment campaign, Keele University tasked us in October 2020 with raising awareness of their FY offering and generating enrollments for their January 2021 entry FY course.
Keele University: Foundation Year
Audio advertising
Advertising · Creative
As part of an integrated marketing communications strategy, we delivered a one-month long Spotify Audio campaign (with companion banners), targeting 17-22-year-olds in key recruitment areas surrounding Keele University.
Keele University: Spotify Advertising
Bespoke on-site training
Training
Conducted hands-on training on Google Analytics and built a custom analytics implementation.
Google Analytics Training
Recruitment campaign to support digital transformation
Creative
Produced the THINK AGAIN! recruitment campaign concept and accompanying concept guidelines to cover all digital, social and print channels.
University for the Creative Arts
Increasing applications during a global pandemic
Analytics · Advertising · Creative
Successfully increased reach, engagement, applications & enrolments during a global pandemic.
St George’s, University of London
Increasing film sales
SEO · Analytics · Advertising
Exceeded previous sales records three times in one year and increased registrations by 200%.
Curzon
Helping to improve adoption rates
Creative · Advertising
Helped 980 people take the first step in the adoption journey, and reached and engaged 40,000 potential adopters.
First4Adoption
Creative rebrand which maintains a balance between sophistication and playfulness
Creative
After we successfully curated and designed the “Start! Magazine”, King’s College, London were inspired to bring the rest of the brand up to the same level…
Institution Rebrand
Re-imagining and producing a visual identity for King’s College, London’s Start! Magazine
Creative
In early 2020 lockdown, King’s College, London’s Entrepreneurship Institute tasked Arke with re-imagining and producing a visual identity for the next annual edition of the Start! Magazine, seen by its students, alumni, stakeholders and partners all across the world.
King’s College London: Magazine Design
Increasing film sales
Analytics · Advertising · Creative
Increased film streams by 71%, whilst reducing advertising spend by 52%.
Williams
Increasing Open Day attendees
Advertising · Creative
Produced an Open Day campaign which reached over 105,000 people and had over 9,750 actions taken.
Andover College
Spearheading a digital transformation
CRO · SEO · Analytics · Advertising
Increased enrolments by 13.4% and applications by 5.2% year on year, whilst using the same budget.
Regent’s University London
Increasing Clearing applications
Advertising
Exceeded application targets, bringing in 25% more clearing students than the previous year.
University of Kent
Helping to reduce homelessness
Creative
Reached 170,000 people locally and generated 640 referrals for the website.
YMCA – YAC
The results speak for themselves. We’re learning so much about our messaging and audiences, the senior leadership team are really impressed. Thank you!
Head of Brand, Recruitment & Marketing
Regent’s University London