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Looking for the latest news and updates in the social media world? You’ve come to the perfect place! 

Let’s supercharge those social strategies and round up all the must-know news from the top-rated social platforms right now.

TikTok attempts to BeReal 

Even as the top dog trending social media platform, TikTok isn’t afraid of learning some new tricks. Or, at the least, copying them. 

With the rise in popularity of BeReal, the snap-and-go platform catching the younger audience’s attention, it was only a matter of time until someone else swooped in and tried to pocket some of that buzz.  

Introducing TikTok Now, a new(ish) way to connect with others across the platform.

Through TikTok Now, users will receive daily reminders to capture short videos or photos, which they can send to friends and family members. Additionally, users are notified that it’s “Time to Now” and can then reply with their own content. Sounds familiar, right? 

TikTok is the first platform to take a page out of BeReal’s book. Though only in the US for now, we’ll likely see TikTok Now take flight overseas soon, bringing new marketing opportunities over with it. 

And speaking of marketing opportunities, both TikTok and BeReal present brands with an opportunity to get to know their audience, and put a face to their brand. In fact, 55% of consumers trust user-generated content over other forms of marketing, making people-first and video-based apps the perfect place for you to connect with your audience and build trust with them.

What’s more, BeReal has tapped into a uniquely authentic approach to social media. As an app that focuses on close and reactionary communication with others, brands that have made their way onto the platform have been incredibly creative with their marketing, and you can too! 

But TikTok is in another realm of popularity; the brand will likely find a way to implement ads, campaigns or other creative tools such as its massive music library into TikTok Now. Chances are, it will become increasingly monetisable while maintaining that ‘real’ feel.

With that in mind, are you already advertising on BeReal? Perhaps you’re looking for ideas on how to, or eager to know as much as you can before TikTok Now takes centre stage? We have the perfect BeReal strategy blog to prepare you here.  

Snapchat’s snazzy new features 

Keeping things fresh through Autumn, Snapchat has announced some sweet new features throughout the platform.

To keep things snappy, the new Lock Screen Widgets keep conversations with your friends saved on home screens, with the Chat Shortcuts feature allowing users to spot unread messages easily at the top of the Chat Tab. 

But for all you marketers out there, there are a couple of features we wanted to highlight.

If you’re keen to increase brand interaction with audiences, Snapchat’s new Question Stickers could be the perfect tool to get stuck into. As simple as writing a question and posting it to your story, Question Stickers allow your brand to natively interact with audiences on the platform and keep their attention drawn to your content for longer.

Your brand could use Question Stickers in a variety of ways – such as asking for feedback on specific products or even offering users with the most creative answers to your question a limited-time discount on your services. 

Breaking away from the small screen, Snapchat has also announced Snapchat for Web will now be available to everyone. Increasing the number of devices Snapchat works on (be it mobile, tablet or desktop) means there’s a larger demographic your brand can advertise and engage with.

With these new additions, alongside its distinct AR and Dynamic Travel ad features, Snapchat stands strong as a platform offering many creative marketing methods. 

The latest in Livestreaming 

Want to invest some of your campaign budget into the Livestreaming world? You might want to push pause for now, especially if you’re keen to collaborate with influencers. 

One of the biggest Livestreaming platforms, Twitch, has come under fire for multiple controversies – from serious allegations against certain creators to the overall respect influencers are given across the platform.

Recently, Twitch announced a change in policy regarding revenue split when utilising the platform. For partnered content creators, the 70/30 split has been reduced to Twitch’s standard 50/50… a change people aren’t too keen on. 

In fact, the change in policy has led the VP of Twitch to step down, with its highest-ranking influencers also voicing concerns and openly stating the possibility of jumping to another Livestreaming platform.

Potentially, this is where a platform like YouTube Live could win over the majority, as the company offers a 70/30 split for all its creators, not just partners. 

So, if you’re planning on placing campaigns across Livestream media or thinking of Livestreaming your own branded content, we recommend checking to see where influencers and specific niche groups are heading; chances are, they won’t be on Twitch much longer.

Fancy some more insights? We’ll keep you in the loop on our social page if we have any further updates to these stories, app updates or big marketing moments we want to shout out.  
For now, if you’re looking to get real with your TikTok strategies, interested in utilising Snapchat’s new features, or want help preparing next-level Livestreaming tactics – get in touch with our expert team now. We’ve recently won three awards for our social media campaigns, so you’ll be in good hands.

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