That’s right; we won the ‘Campaign Effectiveness Award (small)’ at the UK Agency Awards alongside our client Joint Living!
At the awards ceremony in London on Thursday 21st September, we were so excited to be announced as winners of the ‘Campaign Effectiveness Award’ for our campaign ‘Record results in Luxury Student Living’ as we supported student accommodation provider Joint Living to revolutionise the property marketing game.
In the face of fierce competition, we were able to obliterate targets and provide smashing results that gave credit to the superior services Joint has to offer.
Utilising creative approaches, a website rebuild, improved tracking and hyper-targeted approaches, this campaign turned real estate advertising on its head. Our future-forward mindset and unwavering commitment to being a trusted partner drove us to create a campaign that resonated with the spirit of Joint, captivating audiences with unstoppable momentum using novel approaches to targeting.
In just three short months, and only using 61% of our budget, this full-service initiative conquered targets on unparalleled levels with a 3875% ROAS. With bookings soaring 40% YoY, the client is now poised to launch 12 new properties across 2 additional cities, 4 months ahead of schedule.
We’re over the moon to have won such a prestigious award with Joint. At Arke, it’s our mission to deliver above and beyond, and we’re glad this was recognised in the judging process.
A notable mention from the judges included:
“The creativity, energy and vibrance showcased in this campaign are truly enjoyable and captivating, and it is clear why this campaign had such a powerful impact on it’s audience.
We are impressed with the agencies ability to position what could be considered a difficult product to market, in such an exciting and full of personality way. Furthermore, the volume of results generated from the campaign is highly impressive and overall they are a very deserving winner.”
Find the full list of winners here. For more information about the campaign, take a look at the case study.
