As of 8th May 2019, Crafted Atom will officially become Arke®.
We are extremely proud to introduce you to our new brand name Arke!
“Oooooooooo… but why?!”
Good question.
Well, firstly, nothing has changed apart from the name!
This won’t change any aspect of our existing fantastic relationship we have with you, the service we provide to you, our product offering or even who you work with here. Nothing of the sort.
Secondly, rest assured we have not brought in outside investors, new leadership, management or staff. We’re still the same fiercely independent marketing agency you forged such a positive working relationship with. We are still wholly owned by the directors and have the same focus, vision, and integrity that led us to create Crafted Atom in the first place.
Why we have decided to make this change is for the future growth and success of the company, its people and its clients, who we love working alongside every day.
Arke® enables us to grow in new ways, expanding to new territories, developing our service and product portfolio and making us more accessible across different languages & cultures.
Arke or arkh refers to the messenger goddess in the Greek mythology: twin sister of Iris, she is the personification of the secondary rainbow that appears behind a primary rainbow. Therefore, she represents for us, all the amazing and tireless work that takes place in the background, allowing our clients to be the dazzling primary rainbow, where they firmly belong – looking good!
And for those of you who are a bit geeky during the dispute between the old Gods (the Titans) and the new Olympian Gods, Arke chose to rebel against the Olympian Gods, who were the rulers at the time, in a hope to bring back the Golden Age, a period of harmony, prosperity and stability.
…and she rode a frikin’ rainbow, right?!
We can relate to this. Challenging every known truth and thinking differently is at the core of our business
We wholeheartedly feel this new identity better reflects our entire company’s promises, values, personality and ambitions, and we are all very excited by the new direction Arke® gives us. We sincerely hope you share our passion and feeling.
Arke Agency is marketing, for the bold.
We look forward to celebrating this exciting change with you in the coming weeks and months, and yes, of course if you are lucky enough to be an existing client then yes, you will be receiving lots of fabulous new merch!
And, if you’re not an existing client but would like to find out how we can help you in your organisation, then please get in touch with an expert.
Thank you for reading.
Steph
Founder
Arke®
