It’s been a busy few months here at Arke! Not only have we just been shortlisted for 2 more awards at the UK Search Awards (bringing us up to a grand total of 13 awards shortlists), but we’ve also taken home two awards at the UK Agency Awards last month. With these wins, we’re now officially an 8-time UK and European award-winning agency!

The team have worked incredibly hard alongside our amazing clients, the British Film Institute (BFI) and University of Brighton Health Counts to win Best Integrated Campaign and the Campaign Effectiveness Award at the UK Agency Awards in September this year at a swanky London ceremony. Now, it’s time to put on our glad rags once more for the UK Search Awards, as we’ve been shortlisted for both Best Integrated Campaign (Small) for our work with BFI Player on ‘Bringing Hand-Picked Cinema to Untapped Markets’ and for Best Use of Search – B2B (PPC) (Small) for our work with Asset Bank on ‘A DAM Good Campaign’.

Best Integrated Campaign – UK Agency Awards (winner) and UK Search Awards (shortlisted)

For our work with BFI Player on our campaign, Bringing Hand-Picked Cinema to Untapped Markets, we worked to expand audiences for BFI Player within an already saturated market for on-demand streaming. Our team successfully surpassed the outlined campaign goals by utilising an extensive media plan and brand-new creatives to deliver a multi-pronged approach.

Campaign Effectiveness Award – UK Agency Awards (winner)

Health Counts is a city-wide survey conducted once a decade across Brighton and Hove to learn more about community health and wellness. We had the opportunity to work with the University of Brighton on their most recent survey this year on our campaign Delivering a Decade of Data with Record-Breaking Results. Collaborating with several agencies and stakeholders, we created eye-catching creatives and a visual identity for the survey, before launching a media plan that utilised a targeting strategy for our key audiences. After launch, we kept on top of optimisations by tracking postcode areas with poor survey completion rates, allowing us to create local media plans too. By the end of the campaign, the survey saw a completion rate increase of 940%.

Best Use of Search – B2B (PPC) – UK Search Awards (shortlisted)

Asset Bank had been on a four-year marketing hiatus when we began working with them and wanted to get their Digital Asset Management (DAM) software in front of their audience, which is where our campaign A DAM Good Campaign started. Working within a competitive search space, we used strategic targeting to avoid keywords with high CPC. Our work led Asset Bank to have their highest performing month with a 260% increase in leads, smashing our targets along the way!

We look forward to finding out the results on 4th December at the UK Search Awards 2024 and congrats to all the other wonderful finalists! Keep your fingers crossed for the Arkenauts 🤞