Advertising Archives

What we know about Meta’s “Less Personalised Ads” option for EU users

Meta has a long history with EU data regulations, most notably its record-setting €1.2 billion fine in 2023 for breaking GDPR regulations. Meta was found to have been transferring European user data to the United States and was ordered to cease this, in addition to the fine. In November of 2023, Meta launched an ad-free […]

Out-of-home marketing to stand out

Outdoor advertising, commonly known as OOH (Out-of-Home) marketing, is a dynamic and impactful way to reach a large audience outside of their phones or the digital space. From billboards towering over motorways to eye-catching posters at bus stops, OOH marketing strategically places ads in high-traffic areas to capture attention and leave a lasting impression. Despite […]

Harnessing the Power of Google’s AI Search: A Guide to Boost Your SEO Presence

It’s not been long since Google unveiled its new AI enhancements to the search engine’s vast capabilities. From circle to search and AI in ads, understanding and leveraging AI search is key in significantly enhancing your website’s SEO presence. The top traffic source for all websites is organic search, and with less than 1% of […]

Mum’s the Word: Maximising the Impact of Mother’s Day Marketing Campaigns

Mother’s Day isn’t just about flowers and cards— a perfect opportunity to get in front of your target audience and their circles to create real brand moments. In the UK alone, last year’s spending on Mother’s Day soared to a staggering £1.28 billion, with projections indicating further growth in 2024 this presents a great opportunity […]

Leveraging Amazon Prime Video Ads

So, you thought by being an Amazon Prime Video member that you’d bought yourself an ad-free streaming experience? Think again! Hot on the heels of the other big names in streaming such as Netflix’s successful roll-out of ads, Amazon Prime announced their new ads on their video platform. With consumers increasingly turning to online platforms […]

E-COMMERCE A YEAR IN REVIEW

Five ways to ensure consumers feel the love for your brand this Valentine’s Day

Whether you’re a business offering unforgettable experiences and romantic getaways, or the perfect gift for that special someone, Valentine’s Day is the prime opportunity to reach your audience. Crafting a killer marketing strategy can set your brand apart and maximise your success during this romantic time of the year. We’ve gathered our five winning tips […]

Get the most out of your TikTok ads

TikTok had a mind-blowing 672 million app downloads in 2022, and it’s only increasing. When you’re representing your company on TikTok, whether through organic posting or paid advertising, Arke can help you devise effective creative to resonate with your audience out of the 900 million active users of the viral app. However you might be […]

Education: The Ultimate Year In Review

Unveiling Black Friday: The 2023 Round-Up

Black Friday, the annual shopping extravaganza, has once again swept across the retail landscape, leaving consumers with bargains and retailers with soaring sales figures. During Black Friday, we hunted the digital landscape for the best statistics on how the day played out, numbers that we’ve collected, refined and have analysed just for you, our loyal […]

The ultimate guide to sleighing your christmas ad campaigns

Christmas. Ah, the holiday season – that magical time when the entire UK shopping community flocks to the high street in search of the perfect gifts. Or do they? In a world where over 80% of the population can be classified as e-commerce enthusiasts (that’s more than four out of every five UK consumers), businesses […]

Arke wins at the Sussex Business Awards 2023

Christmas bells are ringing and Arke Agency is singing, as a sixth award has been added to our trophy cabinet after taking home the win at the Sussex Business Awards 2023 – marking our fifth award in a mere 14 months (and 6 in two years!) We’re thrilled to announce we took home the prestigious […]

How to find and build your advertising audience online

Creating an audience is not just a marketing strategy; it’s a journey towards creating lasting connections by improving initial conversion rates, then fostering brand loyalty, which leads to higher customer retention rates. In the world of marketing, delivering a clear message to a well-defined audience is like having a secret weapon that can make your […]

5 Higher Education Strategies to recruit Gen Z

Recruiting Generation Z, the latest entrants to the education landscape, demands a fresh approach. Reaching this tech-savvy and socially conscious generation requires an education marketing strategy that resonates with their unique values and preferences. At Arke, we’re education experts, having worked with over 120 institutions internationally. We’ve gathered our top five effective strategies that can […]

Get the most out of your Meta ads – harness creative best practice

Getting ads right is hard! We know it – you know it. Not only are there lots at stake, but also pretty often plenty of stakeholders too. Google reported that approximately 70% of success is driven by the creative – so no pressure! Here at Arke, we’re no strangers to devising a campaign and then […]

5 Winning Tips for Black Friday Marketing in 2023

Black Friday has become one of the most anticipated shopping events of the year, not only for consumers but also for businesses looking to boost their sales and profits. As we approach Black Friday in 2023, it’s crucial for businesses to plan and execute effective marketing strategies to stand out in the crowded marketplace. Last […]

Black Friday Weekend Marketing: A Look Back at 2022

Black Friday is just around the corner, and we can’t wait to see how the day plays out. Black Friday and Cyber Monday 2022 was set to be a rollercoaster with Covid-19 restrictions easing, but guess what? It turned out to be the biggest online sales day ever! Record-breaking revenues for everyone! We’re about to […]

Leveraging Amazon Ads for a Beautiful Black Friday

Looking to boost your Health & Beauty bundles this Black Friday? Then Amazon should be your best friend starting right now. In fact, according to Webfx.com, 44% of people buy something at least once a month from Amazon. Why? Well, that’s where we step in! Our team of experts (The Shopaholics, as they go by […]

Reddit Debunked: Why niche audiences can bring you the ultimate ROAS

Reddit is a platform known for its diverse and engaged user base. With over 430 million monthly active users and 52 million daily active users, Reddit offers a unique opportunity for advertisers to connect with a wide range of audiences. However, as a lesser utilised platform in the advertising world, many businesses may be reluctant […]

Black Friday Brilliance: Best Channels to Advertise Your Brand

Black Friday, the shopping extravaganza that marks the unofficial start of the holiday season, is a critical time for businesses looking to boost their sales and visibility. To make the most of this opportunity, choosing the right advertising platforms is crucial. In fact, Brits planned to spend an estimated £3.95 billion on Black Friday and […]

Navigating the Future of Ecommerce: Insights from the eCommerce Expo 2023

The eCommerce landscape is changing faster than ever before. There has been more development in the world of online shopping in the past few years than in the last 10. In this ever-evolving landscape of ecommerce, staying ahead of the curve is essential for businesses striving to remain competitive and innovative. That’s precisely why the […]

Unlocking the Future of Google Ads: Transition from Discovery to Demand Gen Campaigns

The recent shift from Discovery campaigns to the innovative Demand Gen campaign type brings a new era for paid media marketers. Google has officially confirmed this transition, signalling a pivotal move towards an AI-driven ecosystem within Google Ads, capturing mid-funnel demand from users. From October, Demand Gen campaigns will be available to all advertisers in […]

Debunked: Sky Adsmart, Elevate Your Advertising

In advertising, there is always a new tool taking the industry by storm. One platform that has been making waves and capturing the attention of advertisers is Sky AdSmart. AdSmart from Sky is addressable TV, allowing advertisers to target specific audiences at a household level. There are 9.3 million AdSmart enabled households. This means a […]

Youtube Debunked: Why Your Brand Needs to Embrace Video Advertising

YouTube has emerged as a powerhouse platform, providing brands with unparalleled opportunities to connect with their target audience. From non-skippable ads to immense targeting abilities, Youtube is an underrated asset for advertisers. In fact, an analysis of 56 case studies across eight countries shows that YouTube advertising generated a higher ROI than TV in nearly […]

The Power Of Inclusivity: 3 Key stats you need to know now

Incorporating inclusivity into your advertising strategy requires ongoing effort and a willingness to learn and evolve. Brands that prioritise inclusivity not only enhance their marketing results but also contribute positively to social progress and foster a stronger connection with their audience. In fact, 87% of UK consumers agree that diversity should be a priority in […]

Debunked: Ignite brand success with Snapchat

With an ever-evolving social media ecosystem, the key to successful brand advertising lies in finding platforms that offer unique opportunities to connect with users on a more personal level. Among these platforms, one stands out for its distinctive approach to communication and its ability to captivate the attention of millions of users worldwide – Snapchat. […]

Amplify your advertising strategies with Amazon DSP

In the ever-evolving world of advertising, staying ahead of the curve is crucial. With Amazon exploring launching a free ad-supported tier of Amazon Prime, advertisers have a unique opportunity to reach a massive audience. From E-commerce to Kindle to now a potential ad supported stream service, Amazon hosts a wealthy product portfolio of advertising real […]

Summer for success: Our 2023 Clearing Predictions

As summer rolls in, so does a wave of anticipation for students and higher education institutions alike. It’s that time of the year when the academic world gears up to hit enrollment targets, battle the competition and maximise the impact of your Clearing budgets. So, what’s the pathway to success? With an ever-evolving higher education […]

3 Tips to retain consumer trust

Concern about inflation is at an all-time high, and with a recent report from Horizon Media’s Catalyst, the number of consumers pointing to corporate greed as the cause has risen by 8% from 2022. In 2022, 44% of consumers said corporate greed was responsible for the crisis, now rising to 52% in 2023. With ‘Deinfluencers’ […]

AI or Human: The revelations between machine and mankind

The past three weeks we’ve been on a mission to find out if AI can be a dependent tool in the marketing world and whether or not it’s really worth utilising. To do this, we set out with a series of challenges for our in-house creative team and online AI robots. We briefed them on […]

Debunked: Go vocal with audio advertising

We’re back with another ‘Debunked’ and this time we’re chatting all things audio. The digital landscape is increasingly competitive and being seen by your audience online is becoming increasingly difficult. So, what other options are out there to reach your target audience effectively, for less? We know what you’re thinking, ‘“How can audio be targeted […]

The Future of VR: Advertising out of this world

The world of virtual reality has taken the digital landscape by storm in recent months. And this week we have seen tech giant Apple be the latest to join the trend launching their first VR headset. A first for Apple in the VR/AR/XR community, could this open new doors to advertisers? And what virtual wonders […]

Debunked: Unleash The Power Of Amazon DSP

[et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] Welcome to the first in our new series: ‘Debunked’, where we help advertisers navigate today’s fiercely competitive digital landscape and address the myths surrounding paid advertising platforms. In this edition, we’ll be focusing […]

Bring on Brighton Festival!

This May, Brighton Festival is back! We couldn’t be more excited to be the event’s official paid media partner helping to spread the word of the exciting programme of events with this year’s theme of ‘Gather Round’, a time to come together as a community and celebrate the arts. Taking place annually, Brighton Festival is […]

Why you need to consider advertising on VOD – it’s easier than you think

Marketing chatter in Q4 of last year proposed the idea that SVOD (Subscription Video On Demand) would take a big hit in 2023, with the number of Gen Z’s with TV and film subscriptions falling from 33% in 2021 to 25% in 2022. We wanted to know if these predictions rang true, and in short, […]

TikTok Today – All the news and updates you need to know

Time to talk everything TikTok! What’s the news? Any game-changing updates? Can I still use it? We’ve got you covered. If you’re not using or considering using TikTok as part of your social media strategy, where you at? Branding, ad campaigns, influencer marketing – TikTok covers a massive range of marketing possibilities. But, as one […]

5 Marketing Trends Happening in the Tech Industry you need to know about right now

Technology has overhauled the way we live our lives, from our cars, kitchen equipment or pretty much anything with a screen. The tech industry is a forever dynamic environment, continuously evolving as the world spins around. Sometimes, it can feel difficult to keep up with the latest trends and innovations available in the market to […]

Smells like Success! The Arkenauts Win at UK Paid Media Awards

Did someone say winner, winner? That’s right! After a successful night at Tuesday’s UK Paid Media Awards 2023 we are over the moon to announce we won ‘Paid Social Media Campaign of the Year’ with our fantastic client Shay and Blue! Having previously won the European Paid Media Awards, this win adds value to the […]

Repurposing Content: The Essential Top Tips

Repurposing content is a common practice when you’re putting the strat in your social media attack. But, there are essential pros and cons to doing so… Want to make sure you’re repurposing content the right way? Want to make sure you’re repurposing content the right way? (See what we did there?) Let’s dive in! What […]

AI in Digital Marketing: Friend or Foe?

This blog covers AI; its benefits and negatives surrounding Digital Marketing.

How to grow your brand on social media in 2023

The new year brings many new opportunities for your business, and social media should definitely be on your radar. From YouTube to TikTok to Snapchat, we’re discussing our predictions for 2023 and what you need to do to make the most of the trends. Scrap long-form: Short-form is where it’s at We’re on the go […]

A student’s next step: How to engage the new generation of students

For colleges, one of the biggest student recruitment challenges is likely to be your competition. Luckily for you, we’ve put together a report that details how you can engage students and get them interested in your college over your competing institutions. If you haven’t already downloaded our report ‘A student’s next step: How to engage […]

Storytelling – 3 Quick Tips To Skyrocket Your Tales

This blog covers the foundations marketers can implement to make sure the stories they deliver to audicnes are engaging and follow best practices.

Everything You Need To Know About Netflix Ads

Tudum! Netflix’s ad-based subscription tier is right around the corner. Are you planning on putting a marketing strategy in place for when it does? Hold on a mo… Before you do – let’s dive into what Netflix Basic with Ads is, what it can offer your brand in terms of advertising and whether it’s an […]

Be Real. Be Curious. Be Bold: Arke recognised in Sussex Business Awards

Arke was founded on the values of Be Real. Be Curious. Be Bold. We live and breathe our motto in everything we do, from our relationships with clients to how we work and support each other as a team. Our commitment to our values has shone through as we’ve now been recognised in the Sussex […]

PAIR: Google’s solution to a cookie-less future?

Google has launched a new advertising solution that allows advertisers to gain access to customer data shared with web publishers. This is just one of Google’s solutions to navigating a third-party cookie-less world, available on Display and Video 360 campaigns. So, what else do you need to know? Firstly, what the heck is Display and […]

Instagram updates its ad offerings

What’s happened? Have you heard the latest ad news from Instagram? Instagram has launched 4 new ad types; explore ads, profile feed ads, AI-powered multi-advertiser ads and AR ads. That’s a lot to take in – let’s go through all the updates in more detail. What are the ads? Explore ads – surprise, surprise, these […]

Arke Announced Finalists at UK Search Awards 2022

Searching for a winner? Look no further. We know what you’re thinking, ‘haven’t you guys already won some awards recently?’ Why yes, we have, thanks for asking. But the good news keeps rolling in for the Arkenauts. On the back of our recent UK Social Media Award win and the European Paid Media Award win, […]

Social media roundup – Your guide to the latest updates

Looking for the latest news and updates in the social media world? You’ve come to the perfect place! Let’s supercharge those social strategies and round up all the must-know news from the top-rated social platforms right now. TikTok attempts to BeReal Even as the top dog trending social media platform, TikTok isn’t afraid of learning […]

Cross-channel marketing: A brand awareness strategy

Recently, our Paid Media experts have been hosting a whole lot of training sessions for our clients, helping them to understand the ins and outs of paid media and the benefits it can bring. As an agency, we’ve been harnessing its power to effectively market and produce return for our clients for over five years. […]

Arke takes the win… Again!

What a year we’re having at Arke HQ! From moving to a snazzy new office to growing our team, we’ve had a whirlwind of a time – in the best possible sense. Now, for the even sweeter news – our work has been recognised in Europe, having won a European Paid Media Award for Local […]

Meet the Arkenauts: Sam

You might have heard that Arke is growing; we’ve moved to the heart of Brighton and are now multi-award-winning. To keep up with our increasing client base, our teams getting bigger too. It’s time to welcome the latest member of the Arkenauts, Sam! Sam is working at Arke alongside completing his Marketing Executive Apprenticeship, and […]

And the Winner is…Arke!

We are pleased to announce that we won ‘Best Low Budget Campaign’ at the UK Social Media Awards 2022!

How to Improve Your Business Through High-Impact Marketing

This blog teaches SMEs how to use high-impact marketing to keep costs low but ROI and engagement high throughout their marketing strategies.

How to market your brand on social media with the latest updates

Keep your brand up-to-date on social media with these industry updates! From the latest in Snapchat to Twitter and TikTok, you’ll find out how to use new tools to boost your brand presence and push your products or services to your audience. Snapchat reveals its unique audience Snapchat has revealed it has a unique audience […]

Your Guide to Clearing 2022: 5 Key Insights

We’ve put together a run-down of our top 5 key findings from Clearing 2022.

Product Placement in Gaming: Tips for next-level advertising

This blog covers how brands can implement gaming into their marketing strategy through product placement tactics.

3 outstanding ads for inspiration – Arke’s Top Choices

Roll up, roll up! It’s our sweet selection of the best ads and campaigns out there right now. We asked our Arkenauts to deep-dive into their favourites from the last few weeks, and they certainly found the cream of the crop! No time like the present! Let’s get some inspiration for your creative campaigning and […]

How to stay up-to-date: The latest social media news

Struggling to stay up-to-date on social media? It’s a whirlwind out there, but we’re here to bring you the latest social media news. So look no further – here are the updates you need to know! Let’s kick off with the number one platform, TikTok. You’re spoilt for choice this week as there are two […]

Can Brands BeReal? Your guide for the new trendy social media app

BeReal is the latest social app to surge and skyrocket throughout the year. But can your brand hitch a ride on its wave of popularity? Let’s look into BeReal’s unique edge in the social media space and the possible potential it has for brands looking into new ways to engage. What is BeReal? Founded in […]

How to market your movie: Your free resource

The entertainment sector is ever-changing and it can be hard to keep up with the latest developments, especially as we emerge from the other side of the Covid-19 crisis. With a wave of VOD (Video On Demand) platforms washing over us during lockdowns, and cinemas closed, you might be left wondering what the latest is […]

Politics & brands: Should you speak up?

This blog delves into the question – should brands get involved in current political topics?

Arke’s a finalist in the European Paid Media Awards

What a corker it’s been this summer… And no, we’re not talking about the weather; we’re talking about the heatwave of good news that just keeps on washing over us! What’s better than the sun shining down than a grand total of six award entries making the shortlist? We’re a small agency with a big […]

New advertising opportunities for brands

As ever in the digital world, things move quickly. If you’re still in the ways of Facebook advertising and haven’t branched out much since then, it’s time to reassess your strategy. So, let’s get you up to speed with the latest advertising news. We’re talking Instagram, Pinterest and… Deliveroo?! Here’s how to advertise your brand […]

There’s a new partnership in the house

We’ve got news: We’ve partnered with Big Student House. We’ll be providing creative work for them, while maximising the impact of their paid advertising.

Your guide to building an ethically responsible brand

This blog covers the guidelines brands should consider if they want to be ethically responsible in their marketing efforts.

Arke announced as a finalist for the UK Social Media Awards!

We’re celebrating after being shortlisted for four categories in the prestigious UK social media awards! Launched in 2017, we specialise in marketing, with a strong focus on transparency, and have since amassed a number of clients around the UK from industries including higher education, film and entertainment, government, financial services and more. On the back […]

Rainbow Washing: What NOT to do through Pride 2022

This blog covers the dangers of brands rainbow washing and what companies can do to make sure communities are properly respected and represented.

Next generation marketing: Arke partners with Bishop Burton College

This piece proudly announces our partnership with Bishop Burton College.

New Snapchat update: Dynamic Travel Ads

Mallorca, Mexico or Montenegro? Wherever you or your audience loves visiting, you can now use people’s vacay preferences to inform your targeting strategy. Introducing Snapchat’s latest feature: Dynamic Travel Ads. Ready for your ads to take off? It’s time to jet-set to success. Here’s everything you need to know: What are dynamic ads? Dynamic ads […]

Clearing 2022: Surefire ways to reach more prospective students

This blog covers our top tips and tricks for clearing in 2022 and what marketing strategies will help make your campaigns soar for students.

Arke Agency partners with Shay & Blue

That sweet scent of partnership is breezing through the office right now. Arke is proud to announce our partnership with Shay & Blue, the fragrance company putting the natural and the individual at the forefront of their aromas. With a rooted affection for diverse and distinct fragrances, Shay & Blue intertwine inclusivity with eco-friendliness, creating […]

Why cinema could be the perfect place to market your movie

This blog looks at how cinema is back and booming and what this means for film marketers looking to get their films back on the big screen.

Product Sustainability: Does your brand need to change?

This blog focuses on the importance of product sustainability and how brands can make sure their packaging and products use eco-friendly materials.

TikTok’s Insights – The tool to improve your social strategies

This blog covers TikTok’s new Insights feature and how it can benefit marketer’s social media strategies

Inclusive Advertising: Tactics to improve your marketing

This blog gives audiences recommendations to better their inclusivity regarding their marketing and advertising approaches.

How to level up your mobile game marketing in 2022

This blog covers the latest industry insights into mobile gaming in 2022 and how marketer’s can use this information to make their ads amazing.

Hero Campaigns: How language leads to success

This blog covers how a selection of the greatest campaigns use language to make their ads more engaging and persuasive.

Connected TV: The new king of streaming?

This blog covers how Youtube’s new TV service has potentially changed the streaming and TV industry.

Hero Campaigns – Ads that stand the test of time

What makes an ad great? Even better, what makes an ad stand the test of time?

AVOD: A whole new WORLD for SVOD Marketing?

This blog covers how ads on streaming services affect UX and the possible benefits for advertisers with AVOD.

Brand building through emotion: Feeling the Metaverse

This blog explores the advertising possibilities of the metaverse and how emotional marketing could potentially work alongside it.

Get your brand in the game! Twitch’s Gameplan levels up advertising

This blog covers Twitch’s new gameplan course and how it can certify you as a live streaming expert

Super Bowl 2022 – Which brands won the big game?

This blog covers the best (and not so best) ads from the Super Bowl and what marketing inspiration we can take away from them.

How to supercharge your business with TikTok in 2022

If you missed the hype train, TikTok’s the number one platform, with over 1 billion users actively looking to discover new brands. If your brand could do with a rise in followers, TikTok should be your first stop. Not convinced? 49% of TikTok users go to the platform to discover something new, so whether you’re […]

Instagram’s Messaging Automation: Should AI do the talking?

This blog is about Instagram’s new AI messaging services within its DMs.

The Best of Movie Marketing: Reddit’s Top Choices

This blog covers Reddit users’ top choices for the best movie marketing campaigns out there.

Topics: Top-level tracking or total waste of time?

This blog covers the updates to Google’s user tracking sytems.

Audio and Social Media – Never Been Bigger

How is audio shaping the social media landscape and boosting engagement between brand and audience?

Ad to the Max! Google updates its Performance Campaigns

Stop your trollies! Google just announced big changes to its Smart Shopping and Ad Campaigns. Want to know what’s hot off the press? Let’s give a warm welcome (maybe) to Performance Max Campaigns (PMC), the all-in-one upgrade coming to the Google Ads Space. But what is a PMC? When can we use them? Arke has […]