Are Hashtags Officially #Dead? How to Optimise Your Hashtag Social Media Strategy

The Evolution of the Hashtag Social Media Strategy Once upon a time, hashtags were the backbone of social media discovery. A simple #ThrowbackThursday could skyrocket engagement, and brands relied on a hashtag social media strategy to track campaigns and trends. But as social media platforms evolve, their algorithm changes and AI-driven content recommendations raise a […]
Australia’s Social Media Crackdown: What Under-16s Ban Means for Marketers

Australia’s Social Media Ban: What It Means for Marketers Australia has introduced a bold new measure aimed at safeguarding young people online, banning social media access for under-16s without explicit parental consent. The law, set to be enforced with strict verification processes, aims to protect children from harmful online content, cyberbullying, and data exploitation. Australia’s […]
X vs Threads vs Bluesky: Where Should Marketers Focus in 2025?

Comparison: X (formerly Twitter) vs Threads vs Bluesky Social media has been in flux across the world for a while, ranging from the European Commission fining Meta to Australia’s recent social media ban for under 16s, but the recent US election cycle has accelerated shifts in user behaviour. X (formerly Twitter) is losing users, and […]
Instagram and Meta Updates: What Marketers Need to Know

Instagram is rolling out key updates that could impact content strategies, audience engagement, and ad performance. From A/B testing with Trial Reels to feed layout changes and Meta’s shift in fact-checking, these Instagram and Meta updates are designed to refine the platform’s user experience. Here’s what marketers need to know and how to adapt. 1. […]
TikTok Ban: What It Means for UK & Global Social Media Strategies

The US election cycle has had significant effects on social media, from the (temporary) TikTok ban to an exodus from Twitter/X. While this primarily impacts the US market, shifts in user behaviour can influence advertising costs and the demographics available on these platforms. If you rely on social media for marketing, ensure your strategy accounts […]
The Arkenauts Are Back! Four Award Shortlists to Start 2025

What a start to 2025; we’re thrilled to announce Arke are finalists for four awards at the UK Paid Media Awards! We’ve been shortlisted for: After a record-setting 15 awards shortlists last year, we’re overjoyed to kick off 2025 with a bang. We can’t wait to dust off our awards outfits for the ceremony in […]
A|B Testing 101: Split Testing in Google and Microsoft Ads

Have you ever wondered why your ads on Google or Microsoft aren’t getting the results you were hoping for? In today’s digital world, competition is higher than ever, making it increasingly difficult for businesses to stand out and make their voices (and USPs) heard. In order to stand out in an increasingly noisy digital landscape, […]
Setting the Standard: Arke Joins IPA Accelerator & DAN

Christmas trees are down, New Year’s resolutions and goals are set, and we’ve circled back to everything that was put on hold for the festive season. 2025 is fully underway, and we’re starting the year off with not one, but two exciting pieces of news! We’ve been verified by the Digital Agency Network (DAN) and […]
Arke’s 2024 Recap: Our Marketing Agency Round-Up

What a year it’s been! As the end of 2024 approaches, we’re taking time to reflect on all that we’ve achieved over the last 12 months. From launching a new website, to setting a new company record of 15 awards finalist announcements on national and international levels, we’ve had a busy 2024 (and we can’t […]
We’re Officially Certified a Great Place to Work!

What a positive note to end the year on! We’re proud to announce that not only have we won Employer of the Year at the Sussex Business Awards, but we’ve also been certified by Great Place to Work! “Great Place To Work is the global authority on workplace culture, employee experience and the leadership behaviours […]
What we know about Meta’s “Less Personalised Ads” option for EU users

Meta has a long history with EU data regulations, most notably its record-setting €1.2 billion fine in 2023 for breaking GDPR regulations. Meta was found to have been transferring European user data to the United States and was ordered to cease this, in addition to the fine. In November of 2023, Meta launched an ad-free […]
Lucky Number 13? Our Awards Season Recap (So Far!)

It’s been a busy few months here at Arke! Not only have we just been shortlisted for 2 more awards at the UK Search Awards (bringing us up to a grand total of 13 awards shortlists), but we’ve also taken home two awards at the UK Agency Awards last month. With these wins, we’re now […]
As You Wish: Arke’s brightonSEO Recap

With AI continuing to be an industry hot-topic, it’s no surprise that there were plenty of incredible talks at brightonSEO about the most effective ways to implement AI in your marketing workflows. Despite this, the topics that resonated most with us were resoundingly about staying human in this new landscape. Our award-winning team are always […]
Essential Marketing Tips to Get Ahead of the Game for Black Friday and Cyber Monday

With the days getting shorter and autumnal decorations already gracing the high street, many brands are gearing up for the end-of-year sales period. Whilst you pre-register for our full 2024 State of UK Commerce report, here are our top tips for preparing for Black Friday and Cyber Monday. 1. Start Early with Teaser Campaigns Build […]
Arke’s Analysis: State of UK Commerce Report

Our 2024 UK State of Commerce Report highlights key shifts in consumer behaviour, technological advancements, and economic challenges shaping the retail and e-commerce landscape. As inflation eases but financial pressures persist, value-conscious shopping remains crucial, with consumers seeking affordability and sustainability in their purchases. The rise of AI and AR is driving personalised and omnichannel […]
Meet Jon

We have a brand new Arkenaut suiting up for takeoff! 🚀🌟 Jon Llewelyn will be joining our team as our brand new Head of Paid Media where he’ll be working with our clients and the rest of our Award-Winning team to implement paid media strategies and optimising client accounts. But first, let’s get to know […]
Arke Does It Again – Finalists in Our 11th Award in Under Two Months!

From Brighton to internationally renowned…that’s right we’ve been selected as finalists in two prestigious industry awards! Following on from the exciting news of our being shortlisted in 10 awards, we’ve now reached 11 with two of these being in European Awards! We’re thrilled to have been announced as finalists in the Best Integrated Campaign category for […]
Meet Kim

3…2…1…Launch! 🚀 We’re excited to welcome a brand new Arkenaut to join our growing team! Kim Currie is our new Brand and Content Marketing Executive where she’ll be managing our social media, content strategies, and brand management. Welcome Kim, tell us a bit about yourself I grew up in Singapore but moved here to Brighton […]
A Full Rundown of Results Day 2024 Trends and Insights – And What it Means for Youth Marketing

Results Day 2024 is officially over! We hope that it was a successful day for education institutions and students alike! It has been a day full of insights and information and, boy, did we learn a lot. Arke was right there, providing real-time updates on Results Day and Clearing trends, developments, and news. The results […]
Arke Ascends with London Gatwick in its latest campaign

When the UK’s second largest airport, London Gatwick, seeing more than 40 million passengers a year pass through its terminals, needed a world-class media agency to support them in showcasing their superior travel experience to the world, we knew this was the right challenge for Arke! So, we got to work creating the media strategy […]
The Most Digital Olympics Yet: How Brands Are Going for Gold

Have you tuned in to catch the Paris 2024 Olympics? Well, you’re not alone. The 2024 Paris Olympics are set to be the most watched and digitally interactive Games in history, breaking new ground in digital engagement and connectivity. With 200 million unique users expected on the Olympic website and app, alongside 7.3 billion engagements […]
Arke’s Insights: Pre-Clearing Report on Shifting Student Needs

Student wants and needs shift year on year, changing based on several factors like the state of socio-economic factors around the world and technological advancements, evolving educational methodologies, job market demands, and emerging global challenges. Using the latest data from students at various levels of their studies, we have compiled a report that breaks down […]
Arke’s Accolades Grow: Finalists at UK Agency Awards

No, you haven’t got deja vu, we’ve been announced as finalists for more awards! It wasn’t long ago that we were celebrating after announcing the fantastic news that we were nominated for five awards at the UK Social Media Awards and European Paid Media Awards. Well, this is panning out to be the most successful […]
Google Search Just Got Smarter: Introducing the Search Generative Experience (SGE)

We’ve all heard of SEO (Search Engine Optimisation), but have you heard of SGE? Google is combining the power of AI with their vast data resources and advanced search algorithms to create a more intuitive and efficient search experience – it’s called Search Generative Experience. It looks like an AI-generated answer at the top of […]
Award Acclaim for Arke: Five Finalist Categories Announced
It’s been a busy start to the year at Arke HQ, and we’re still reeling from some of the exciting news we’ve shared already this year. From our partnership with London Gatwick making headlines, to the appointment of our new MD, Alex Watson and not forgetting the reveal of our shiny new website! Phew, we […]
The Next Phase For Arke: Alex Watson Appointed Managing Director

At Arke, our foundation is built on principles of transparency, data-driven results, and innovation. These core values drive our mission to deliver unparalleled solutions and services to our clients. It is the dedication and talent of our exceptional Arkenauts that truly bring these principles to life. Individuals like Alex Watson, our CRO, exemplify the spirit […]
Out-of-home marketing to stand out

Outdoor advertising, commonly known as OOH (Out-of-Home) marketing, is a dynamic and impactful way to reach a large audience outside of their phones or the digital space. From billboards towering over motorways to eye-catching posters at bus stops, OOH marketing strategically places ads in high-traffic areas to capture attention and leave a lasting impression. Despite […]
Meet Blair

G’day mate! We are so excited to welcome a brand new Arkenaut to our team! Blair Foley is our new Graphic Designer, coming all the way from down under! He will be the mastermind behind our creative assets, but first, lets learn more about him. Welcome Blair, tell us a bit about yourself Hello, I’m […]
Head of Paid Media

Head of Performance Marketing

Meet Sasha

It’s one small step for Arkeanuts, one giant leap for marketing. 🚀 We are thrilled to announce a new Arkenaut has joined our ever growing team! Sasha Klepitskaya has taken on the role of Brand and Content Marketing Executive, leading on social media and content strategies, brand management, and copywriting. So, let’s get to know […]
“Write me a title about AI in advertising”

In an ongoing conversation about AI in marketing, we asked our analytics and digital lead, James, about the best practices to incorporate AI in advertising to get the most of the ever evolving technology. Read on to learn his expert tips to use AI to your advantage. An Intro To AI In Marketing Like every […]
Harnessing the Power of Google’s AI Search: A Guide to Boost Your SEO Presence

It’s not been long since Google unveiled its new AI enhancements to the search engine’s vast capabilities. From circle to search and AI in ads, understanding and leveraging AI search is key in significantly enhancing your website’s SEO presence. The top traffic source for all websites is organic search, and with less than 1% of […]
Mum’s the Word: Maximising the Impact of Mother’s Day Marketing Campaigns

Mother’s Day isn’t just about flowers and cards— a perfect opportunity to get in front of your target audience and their circles to create real brand moments. In the UK alone, last year’s spending on Mother’s Day soared to a staggering £1.28 billion, with projections indicating further growth in 2024 this presents a great opportunity […]
Leveraging Amazon Prime Video Ads

So, you thought by being an Amazon Prime Video member that you’d bought yourself an ad-free streaming experience? Think again! Hot on the heels of the other big names in streaming such as Netflix’s successful roll-out of ads, Amazon Prime announced their new ads on their video platform. With consumers increasingly turning to online platforms […]
Future of Google: AI in Search

For over two decades, Google has consistently redefined the capabilities of search engines, driven by the mission to organise and make the world’s information universally accessible and useful. The continuous advancements in AI have played a pivotal role in enhancing the understanding of information across various formats such as text, audio, images, and videos. In […]
E-COMMERCE A YEAR IN REVIEW

Five ways to ensure consumers feel the love for your brand this Valentine’s Day

Whether you’re a business offering unforgettable experiences and romantic getaways, or the perfect gift for that special someone, Valentine’s Day is the prime opportunity to reach your audience. Crafting a killer marketing strategy can set your brand apart and maximise your success during this romantic time of the year. We’ve gathered our five winning tips […]
How’s your landing page… landing with your customers?

So, you’re running some great ads as part of your campaign – text-based search on Google and some visual HTML5 ads on Google Discovery, as well as a few videos on Meta. They might be officially the best ads ever made – but, you’re losing those all-important leads as soon as your audience clicks through […]
Get the most out of your TikTok ads

TikTok had a mind-blowing 672 million app downloads in 2022, and it’s only increasing. When you’re representing your company on TikTok, whether through organic posting or paid advertising, Arke can help you devise effective creative to resonate with your audience out of the 900 million active users of the viral app. However you might be […]
Education: The Ultimate Year In Review

Arke Wrapped: A Look Back At 2023

And just like that another year has gone by! And what an incredible year 2023 has been. From the glitz and glam of award ceremonies to record-breaking results, we’ve experienced a whirlwind of activities throughout the year, so we thought a roundup blog was in order. Office Closure The Arkenauts will be closing our office […]
Unveiling Black Friday: The 2023 Round-Up

Black Friday, the annual shopping extravaganza, has once again swept across the retail landscape, leaving consumers with bargains and retailers with soaring sales figures. During Black Friday, we hunted the digital landscape for the best statistics on how the day played out, numbers that we’ve collected, refined and have analysed just for you, our loyal […]
The ultimate guide to sleighing your christmas ad campaigns

Christmas. Ah, the holiday season – that magical time when the entire UK shopping community flocks to the high street in search of the perfect gifts. Or do they? In a world where over 80% of the population can be classified as e-commerce enthusiasts (that’s more than four out of every five UK consumers), businesses […]
Arke wins at the Sussex Business Awards 2023

Christmas bells are ringing and Arke Agency is singing, as a sixth award has been added to our trophy cabinet after taking home the win at the Sussex Business Awards 2023 – marking our fifth award in a mere 14 months (and 6 in two years!) We’re thrilled to announce we took home the prestigious […]
Arke Agency Soars as Sussex Business Awards Finalist!

Winter may be here but things are hotting up for Arke! We’re proud to have been announced as finalists for the Sussex Business Awards 2023! For over thirty years, the Sussex Business Awards have been acknowledging the accomplishments and resilience of businesses in the county. These awards celebrate excellence across various areas, including innovation, customer […]
MEET JAMES!

Ding ding, did someone say another new Arkenaut in the house?! We’re incredibly excited to welcome our new digital whizz James into our ever growing team. James is joining us as an Analytics and Digital Lead, working on implementing, managing and reporting on data visualisation projects, SEO audits, UX audits and web development. So, let’s […]
How to find and build your advertising audience online

Creating an audience is not just a marketing strategy; it’s a journey towards creating lasting connections by improving initial conversion rates, then fostering brand loyalty, which leads to higher customer retention rates. In the world of marketing, delivering a clear message to a well-defined audience is like having a secret weapon that can make your […]
5 Higher Education Strategies to recruit Gen Z

Recruiting Generation Z, the latest entrants to the education landscape, demands a fresh approach. Reaching this tech-savvy and socially conscious generation requires an education marketing strategy that resonates with their unique values and preferences. At Arke, we’re education experts, having worked with over 120 institutions internationally. We’ve gathered our top five effective strategies that can […]
Living Wage Week 2023

From November 6 to 12th, we’re celebrating Living Wage Week, an annual event that provides us with the perfect opportunity to raise awareness. Ever since Arke’s inception, we’ve been committed to being a Living Wage Employer, and during this week, you’ll see us proudly displaying the Living Wage logo on our social media, standing in […]
Get the most out of your Meta ads – harness creative best practice

Getting ads right is hard! We know it – you know it. Not only are there lots at stake, but also pretty often plenty of stakeholders too. Google reported that approximately 70% of success is driven by the creative – so no pressure! Here at Arke, we’re no strangers to devising a campaign and then […]
5 Winning Tips for Black Friday Marketing in 2023

Black Friday has become one of the most anticipated shopping events of the year, not only for consumers but also for businesses looking to boost their sales and profits. As we approach Black Friday in 2023, it’s crucial for businesses to plan and execute effective marketing strategies to stand out in the crowded marketplace. Last […]
Black Friday Weekend Marketing: A Look Back at 2022

Black Friday is just around the corner, and we can’t wait to see how the day plays out. Black Friday and Cyber Monday 2022 was set to be a rollercoaster with Covid-19 restrictions easing, but guess what? It turned out to be the biggest online sales day ever! Record-breaking revenues for everyone! We’re about to […]
Leveraging Amazon Ads for a Beautiful Black Friday

Looking to boost your Health & Beauty bundles this Black Friday? Then Amazon should be your best friend starting right now. In fact, according to Webfx.com, 44% of people buy something at least once a month from Amazon. Why? Well, that’s where we step in! Our team of experts (The Shopaholics, as they go by […]
Reddit Debunked: Why niche audiences can bring you the ultimate ROAS

Reddit is a platform known for its diverse and engaged user base. With over 430 million monthly active users and 52 million daily active users, Reddit offers a unique opportunity for advertisers to connect with a wide range of audiences. However, as a lesser utilised platform in the advertising world, many businesses may be reluctant […]
Meet Ollie

Arke has come a long way in the past six years, and we’re proud to be ever expanding our talented team of Arkenauts. Now, we’re thrilled to welcome Ollie as our new Account Director here at Arke! Ollie will work with the client satisfaction accounts team to ensure expectations continue to go above and beyond […]
Black Friday Brilliance: Best Channels to Advertise Your Brand

Black Friday, the shopping extravaganza that marks the unofficial start of the holiday season, is a critical time for businesses looking to boost their sales and visibility. To make the most of this opportunity, choosing the right advertising platforms is crucial. In fact, Brits planned to spend an estimated £3.95 billion on Black Friday and […]
Meet Bianka!

We’re super excited to welcome another talented Arkenaut to our growing team of superstars. Meet Bianka! Our new Head of Paid Media who will lead our wonderful clients paid advertising strategy to new heights, overseeing the planning, delivery, optimisation and reporting of all campaigns. So let’s dive straight into all things Bianka… Tell us a […]
Navigating the Future of Ecommerce: Insights from the eCommerce Expo 2023

The eCommerce landscape is changing faster than ever before. There has been more development in the world of online shopping in the past few years than in the last 10. In this ever-evolving landscape of ecommerce, staying ahead of the curve is essential for businesses striving to remain competitive and innovative. That’s precisely why the […]
Arke & Joint Living’s Award-Winning Success: Setting a New Standard in Student Housing

That’s right; we won the ‘Campaign Effectiveness Award (small)’ at the UK Agency Awards alongside our client Joint Living! At the awards ceremony in London on Thursday 21st September, we were so excited to be announced as winners of the ‘Campaign Effectiveness Award’ for our campaign ‘Record results in Luxury Student Living’ as we supported […]
Unlocking the Future of Google Ads: Transition from Discovery to Demand Gen Campaigns

The recent shift from Discovery campaigns to the innovative Demand Gen campaign type brings a new era for paid media marketers. Google has officially confirmed this transition, signalling a pivotal move towards an AI-driven ecosystem within Google Ads, capturing mid-funnel demand from users. From October, Demand Gen campaigns will be available to all advertisers in […]
Debunked: Sky Adsmart, Elevate Your Advertising

In advertising, there is always a new tool taking the industry by storm. One platform that has been making waves and capturing the attention of advertisers is Sky AdSmart. AdSmart from Sky is addressable TV, allowing advertisers to target specific audiences at a household level. There are 9.3 million AdSmart enabled households. This means a […]
One Month into GA4: Level up your tracking for the ultimate ROMI

It has been a whirlwind of a month since the launch of Google Analytics 4 (GA4), the latest and most advanced iteration of the analytics platform. For businesses everywhere, GA4 presents a significant opportunity to gain valuable insights into their online presence and customer journeys – but what if many brands are finding out it’s […]
Youtube Debunked: Why Your Brand Needs to Embrace Video Advertising

YouTube has emerged as a powerhouse platform, providing brands with unparalleled opportunities to connect with their target audience. From non-skippable ads to immense targeting abilities, Youtube is an underrated asset for advertisers. In fact, an analysis of 56 case studies across eight countries shows that YouTube advertising generated a higher ROI than TV in nearly […]
The Power Of Inclusivity: 3 Key stats you need to know now

Incorporating inclusivity into your advertising strategy requires ongoing effort and a willingness to learn and evolve. Brands that prioritise inclusivity not only enhance their marketing results but also contribute positively to social progress and foster a stronger connection with their audience. In fact, 87% of UK consumers agree that diversity should be a priority in […]
Debunked: Ignite brand success with Snapchat

With an ever-evolving social media ecosystem, the key to successful brand advertising lies in finding platforms that offer unique opportunities to connect with users on a more personal level. Among these platforms, one stands out for its distinctive approach to communication and its ability to captivate the attention of millions of users worldwide – Snapchat. […]
Amplify your advertising strategies with Amazon DSP

In the ever-evolving world of advertising, staying ahead of the curve is crucial. With Amazon exploring launching a free ad-supported tier of Amazon Prime, advertisers have a unique opportunity to reach a massive audience. From E-commerce to Kindle to now a potential ad supported stream service, Amazon hosts a wealthy product portfolio of advertising real […]
Summer of Success: Arke announced as finalist at two major industry awards

Summer is in full swing and things are heating up at Arke HQ. And no, we’re not referring to the weather; we’re talking about being announced as a finalist in the European Paid Media Awards and UK Agency Awards 2023.
Summer for success: Our 2023 Clearing Predictions

As summer rolls in, so does a wave of anticipation for students and higher education institutions alike. It’s that time of the year when the academic world gears up to hit enrollment targets, battle the competition and maximise the impact of your Clearing budgets. So, what’s the pathway to success? With an ever-evolving higher education […]
3 Tips to retain consumer trust

Concern about inflation is at an all-time high, and with a recent report from Horizon Media’s Catalyst, the number of consumers pointing to corporate greed as the cause has risen by 8% from 2022. In 2022, 44% of consumers said corporate greed was responsible for the crisis, now rising to 52% in 2023. With ‘Deinfluencers’ […]
AI or Human: The revelations between machine and mankind

The past three weeks we’ve been on a mission to find out if AI can be a dependent tool in the marketing world and whether or not it’s really worth utilising. To do this, we set out with a series of challenges for our in-house creative team and online AI robots. We briefed them on […]
Debunked: Go vocal with audio advertising

We’re back with another ‘Debunked’ and this time we’re chatting all things audio. The digital landscape is increasingly competitive and being seen by your audience online is becoming increasingly difficult. So, what other options are out there to reach your target audience effectively, for less? We know what you’re thinking, ‘“How can audio be targeted […]
The Future of VR: Advertising out of this world

The world of virtual reality has taken the digital landscape by storm in recent months. And this week we have seen tech giant Apple be the latest to join the trend launching their first VR headset. A first for Apple in the VR/AR/XR community, could this open new doors to advertisers? And what virtual wonders […]
4 Things You Need To Do Before GA4 Arrives

4 Things You Need To Do Before GA4 Arrives The long awaited setting of Universal Analytics is nearly here, and as we approach the July 1st 2023 deadline, we’re here to guide you through the process. Not only will UA stop processing new hits on this date but (and just as vital) access to historical […]
Debunked: Unleash The Power Of Amazon DSP

[et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] Welcome to the first in our new series: ‘Debunked’, where we help advertisers navigate today’s fiercely competitive digital landscape and address the myths surrounding paid advertising platforms. In this edition, we’ll be focusing […]
The Future Of Google Is Here: What You Need To Know

The way we search could potentially be changing forever. AI is switching up the way Google will present results with a whole new generative search experience, a game changer for advertisers. In a bid to make the search experience tailored and custom to the users query, the future of search is now in the hands […]
Did someone say Finalist? Steph has smashed it!

We always knew Steph was a superwoman at heart, but now she has been recognised across the whole of Sussex and Surrey as a finalist for Business Woman of the year at the Dynamic Awards 2023 – (Way to go Steph!) Founding Arke Agency in 2017 after early success in her career, Steph has built […]
BrightonSEO 2023: Everything You Need To Know

We were lucky enough to attend the first brightonSEO conference of 2023, and it didn’t disappoint. BrightonSEO is the world’s biggest search engine optimisation conference, a chance for search marketers to gather, meet, learn and share best practices. And best of all, it’s in our very own hometown, a few streets away from our central […]
Bring on Brighton Festival!

This May, Brighton Festival is back! We couldn’t be more excited to be the event’s official paid media partner helping to spread the word of the exciting programme of events with this year’s theme of ‘Gather Round’, a time to come together as a community and celebrate the arts. Taking place annually, Brighton Festival is […]
Why you need to consider advertising on VOD – it’s easier than you think

Marketing chatter in Q4 of last year proposed the idea that SVOD (Subscription Video On Demand) would take a big hit in 2023, with the number of Gen Z’s with TV and film subscriptions falling from 33% in 2021 to 25% in 2022. We wanted to know if these predictions rang true, and in short, […]
Meet Matt

We’re thrilled to welcome Matt as our new Head of Creative here at Arke! Matt will lead our creative team to craft strategic solutions for our clients, delivering award-winning results. So, let’s jump in… Welcome Matt, tell us a bit about yourself Hi – I’m Matt – the new Head of Creative here at Arke. […]
MEET PANIDA

We’re incredibly excited to welcome Panida into our ever growing Existing Business team. Panida is joining us as an Account Manager, helping to work directly with our clients to understand their objectives and deliver results. So, let’s get to know her… Hi Panida! Tell us a bit about yourself. I have been working in project […]
TikTok Today – All the news and updates you need to know

Time to talk everything TikTok! What’s the news? Any game-changing updates? Can I still use it? We’ve got you covered. If you’re not using or considering using TikTok as part of your social media strategy, where you at? Branding, ad campaigns, influencer marketing – TikTok covers a massive range of marketing possibilities. But, as one […]
5 Marketing Trends Happening in the Tech Industry you need to know about right now

Technology has overhauled the way we live our lives, from our cars, kitchen equipment or pretty much anything with a screen. The tech industry is a forever dynamic environment, continuously evolving as the world spins around. Sometimes, it can feel difficult to keep up with the latest trends and innovations available in the market to […]
Smells like Success! The Arkenauts Win at UK Paid Media Awards

Did someone say winner, winner? That’s right! After a successful night at Tuesday’s UK Paid Media Awards 2023 we are over the moon to announce we won ‘Paid Social Media Campaign of the Year’ with our fantastic client Shay and Blue! Having previously won the European Paid Media Awards, this win adds value to the […]
Repurposing Content: The Essential Top Tips

Repurposing content is a common practice when you’re putting the strat in your social media attack. But, there are essential pros and cons to doing so… Want to make sure you’re repurposing content the right way? Want to make sure you’re repurposing content the right way? (See what we did there?) Let’s dive in! What […]
International Women’s Day 2023: Steph Noble on being a female founder

This International Women’s Day, 8 March 2023, we’re talking all things DigitALL: Innovation and technology for gender equality. And what better way to do this than honour Arke’s talented founder and Managing Director, Steph? Luckily for us, Steph had some free time in her busy calendar to sit down with us to discuss setting up, […]
Meet Laynie

Arke is continuously growing, and so is our team! Now, it’s time to say hello to our new Senior Marketing Executive, Laynie Symonds. Keep reading to find out more about Laynie and her role at Arke. Welcome Laynie, tell us a bit about yourself Hey, I’m Laynie! I’m a creative fanatic who loves all things […]
Our first award shortlist of 2023

In 2022, we worked hard on powering our paid media performance to the max, while navigating the challenges presented by the wider advertising and digital industry challenges. Despite a challenging year, we thrived – and so did the results we achieved for our clients. We are proud to announce that our paid media excellence has […]
How to make data your most-utilised asset

Are you concerned about the impact that a cookieless future will have on your brand? 87% of marketers believe data is their most underutilised asset – it’s time to change this. The removal of third-party cookies is imminent, despite Google pushing it back once or twice. Change is coming, so it’s up to your company […]
AI in Digital Marketing: Friend or Foe?

This blog covers AI; its benefits and negatives surrounding Digital Marketing.
4 steps to keeping your brand safe

75% of brands have been exposed to a brand safety incident. Brand safety is all about putting measures in place to protect a brand’s reputation. Recent events have sparked conversations worldwide over brand safety – and rightly so. Twitter has seen Elon Musk shut down offices, lay off staff and lift account bans. The pandemonium […]
How to grow your brand on social media in 2023

The new year brings many new opportunities for your business, and social media should definitely be on your radar. From YouTube to TikTok to Snapchat, we’re discussing our predictions for 2023 and what you need to do to make the most of the trends. Scrap long-form: Short-form is where it’s at We’re on the go […]
That’s a wrap! A look back at 2022.

We’re sure you’ll agree that 2022 has been a little crazy. We’ve had a whirlwind of a year at Arke, so we thought a roundup blog was in order. But first, a little bit of housekeeping! Office Closure To reward the Arkenauts for all their incredible work throughout 2022, we’re closing our office from Friday […]
Meet Chris

This year has been a whirlwind at Arke and we’ve grown tremendously. But, even as the year draws to a close, our team continues to grow. Now, it’s time to say hello to our new Account Director, Chris McNair, who we’re sure you’ll see more of in the New Year! Keep reading to find out […]
Meet Google Looker Studio: Google’s Data Studio replacement

Noticed changes to your Google Data Studio? You’re not alone. The tool has been given a new name, new features, a new price point, and it’s said to be more intelligent than ever. In this blog, we break down our thoughts on the new data visualisation tool and everything you need to know. What’s the […]
Values: How Your brand Can Be its Best This Holiday

This blog covers how brands can be their best by demonstrating their values and interacting with communities.
How to create an award-winning campaign

Would you like more recognition for your brand? You’ve come to the right place. 2022 has been a huge year at Arke; we’ve broken our record for award wins, having won at the UK Social Media Awards and the European Paid Media Awards with our work on the Living Wage campaign with Brighton Chamber and […]
A student’s next step: How to engage the new generation of students

For colleges, one of the biggest student recruitment challenges is likely to be your competition. Luckily for you, we’ve put together a report that details how you can engage students and get them interested in your college over your competing institutions. If you haven’t already downloaded our report ‘A student’s next step: How to engage […]
We’re celebrating Living Wage Week… Have you taken the pledge?

As the Living Wage Foundation says, ‘a hard day’s work deserves a fair day’s pay’ – we couldn’t agree more. This year, 14 – 20 November is Living Wage Week, and it’s time to spread the word and celebrate. Having been a Living Wage Employer since Arke was founded, we’ll be proudly flying the flag […]