Bluesky and the Future of Organic Marketing on Decentralised Social Media
A New Era for Social Media? What Bluesky Could Mean for Organic Marketing Bluesky is shaking things up in the social media and organic marketing world. Originally a side project at Twitter (now X) and backed by Jack Dorsey, it was built as a proof of concept for the Authenticated Transfer (AT) Protocol as a […]
Australia’s Social Media Crackdown: What Under-16s Ban Means for Marketers
Australia’s Social Media Ban: What It Means for Marketers Australia has introduced a bold new measure aimed at safeguarding young people online, banning social media access for under-16s without explicit parental consent. The law, set to be enforced with strict verification processes, aims to protect children from harmful online content, cyberbullying, and data exploitation. Australia’s […]
Instagram and Meta Updates: What Marketers Need to Know
Instagram is rolling out key updates that could impact content strategies, audience engagement, and ad performance. From A/B testing with Trial Reels to feed layout changes and Meta’s shift in fact-checking, these Instagram and Meta updates are designed to refine the platform’s user experience. Here’s what marketers need to know and how to adapt. 1. […]
TikTok Ban: What It Means for UK & Global Social Media Strategies
The US election cycle has had significant effects on social media, from the (temporary) TikTok ban to an exodus from Twitter/X. While this primarily impacts the US market, shifts in user behaviour can influence advertising costs and the demographics available on these platforms. If you rely on social media for marketing, ensure your strategy accounts […]
The Arkenauts Are Back! Four Award Shortlists to Start 2025
What a start to 2025; we’re thrilled to announce Arke are finalists for four awards at the UK Paid Media Awards! We’ve been shortlisted for: After a record-setting 15 awards shortlists last year, we’re overjoyed to kick off 2025 with a bang. We can’t wait to dust off our awards outfits for the ceremony in […]
A|B Testing 101: Split Testing in Google and Microsoft Ads
Have you ever wondered why your ads on Google or Microsoft aren’t getting the results you were hoping for? In today’s digital world, competition is higher than ever, making it increasingly difficult for businesses to stand out and make their voices (and USPs) heard. In order to stand out in an increasingly noisy digital landscape, […]
Lucky Number 13? Our Awards Season Recap (So Far!)
It’s been a busy few months here at Arke! Not only have we just been shortlisted for 2 more awards at the UK Search Awards (bringing us up to a grand total of 13 awards shortlists), but we’ve also taken home two awards at the UK Agency Awards last month. With these wins, we’re now […]
As You Wish: Arke’s brightonSEO Recap
With AI continuing to be an industry hot-topic, it’s no surprise that there were plenty of incredible talks at brightonSEO about the most effective ways to implement AI in your marketing workflows. Despite this, the topics that resonated most with us were resoundingly about staying human in this new landscape. Our award-winning team are always […]
Essential Marketing Tips to Get Ahead of the Game for Black Friday and Cyber Monday
With the days getting shorter and autumnal decorations already gracing the high street, many brands are gearing up for the end-of-year sales period. Whilst you pre-register for our full 2024 State of UK Commerce report, here are our top tips for preparing for Black Friday and Cyber Monday. 1. Start Early with Teaser Campaigns Build […]
Arke’s Analysis: State of UK Commerce Report
Our 2024 UK State of Commerce Report highlights key shifts in consumer behaviour, technological advancements, and economic challenges shaping the retail and e-commerce landscape. As inflation eases but financial pressures persist, value-conscious shopping remains crucial, with consumers seeking affordability and sustainability in their purchases. The rise of AI and AR is driving personalised and omnichannel […]
A Full Rundown of Results Day 2024 Trends and Insights – And What it Means for Youth Marketing
Results Day 2024 is officially over! We hope that it was a successful day for education institutions and students alike! It has been a day full of insights and information and, boy, did we learn a lot. Arke was right there, providing real-time updates on Results Day and Clearing trends, developments, and news. The results […]
Arke Ascends with London Gatwick in its latest campaign
When the UK’s second largest airport, London Gatwick, seeing more than 40 million passengers a year pass through its terminals, needed a world-class media agency to support them in showcasing their superior travel experience to the world, we knew this was the right challenge for Arke! So, we got to work creating the media strategy […]
The Most Digital Olympics Yet: How Brands Are Going for Gold
Have you tuned in to catch the Paris 2024 Olympics? Well, you’re not alone. The 2024 Paris Olympics are set to be the most watched and digitally interactive Games in history, breaking new ground in digital engagement and connectivity. With 200 million unique users expected on the Olympic website and app, alongside 7.3 billion engagements […]
Arke’s Insights: Pre-Clearing Report on Shifting Student Needs
Student wants and needs shift year on year, changing based on several factors like the state of socio-economic factors around the world and technological advancements, evolving educational methodologies, job market demands, and emerging global challenges. Using the latest data from students at various levels of their studies, we have compiled a report that breaks down […]
Google Search Just Got Smarter: Introducing the Search Generative Experience (SGE)
We’ve all heard of SEO (Search Engine Optimisation), but have you heard of SGE? Google is combining the power of AI with their vast data resources and advanced search algorithms to create a more intuitive and efficient search experience – it’s called Search Generative Experience. It looks like an AI-generated answer at the top of […]
The Next Phase For Arke: Alex Watson Appointed Managing Director
At Arke, our foundation is built on principles of transparency, data-driven results, and innovation. These core values drive our mission to deliver unparalleled solutions and services to our clients. It is the dedication and talent of our exceptional Arkenauts that truly bring these principles to life. Individuals like Alex Watson, our CRO, exemplify the spirit […]
Out-of-home marketing to stand out
Outdoor advertising, commonly known as OOH (Out-of-Home) marketing, is a dynamic and impactful way to reach a large audience outside of their phones or the digital space. From billboards towering over motorways to eye-catching posters at bus stops, OOH marketing strategically places ads in high-traffic areas to capture attention and leave a lasting impression. Despite […]
Mum’s the Word: Maximising the Impact of Mother’s Day Marketing Campaigns
Mother’s Day isn’t just about flowers and cards— a perfect opportunity to get in front of your target audience and their circles to create real brand moments. In the UK alone, last year’s spending on Mother’s Day soared to a staggering £1.28 billion, with projections indicating further growth in 2024 this presents a great opportunity […]
Leveraging Amazon Prime Video Ads
So, you thought by being an Amazon Prime Video member that you’d bought yourself an ad-free streaming experience? Think again! Hot on the heels of the other big names in streaming such as Netflix’s successful roll-out of ads, Amazon Prime announced their new ads on their video platform. With consumers increasingly turning to online platforms […]
Future of Google: AI in Search
For over two decades, Google has consistently redefined the capabilities of search engines, driven by the mission to organise and make the world’s information universally accessible and useful. The continuous advancements in AI have played a pivotal role in enhancing the understanding of information across various formats such as text, audio, images, and videos. In […]
E-COMMERCE A YEAR IN REVIEW
Five ways to ensure consumers feel the love for your brand this Valentine’s Day
Whether you’re a business offering unforgettable experiences and romantic getaways, or the perfect gift for that special someone, Valentine’s Day is the prime opportunity to reach your audience. Crafting a killer marketing strategy can set your brand apart and maximise your success during this romantic time of the year. We’ve gathered our five winning tips […]
Unveiling Black Friday: The 2023 Round-Up
Black Friday, the annual shopping extravaganza, has once again swept across the retail landscape, leaving consumers with bargains and retailers with soaring sales figures. During Black Friday, we hunted the digital landscape for the best statistics on how the day played out, numbers that we’ve collected, refined and have analysed just for you, our loyal […]
5 Higher Education Strategies to recruit Gen Z
Recruiting Generation Z, the latest entrants to the education landscape, demands a fresh approach. Reaching this tech-savvy and socially conscious generation requires an education marketing strategy that resonates with their unique values and preferences. At Arke, we’re education experts, having worked with over 120 institutions internationally. We’ve gathered our top five effective strategies that can […]
5 Winning Tips for Black Friday Marketing in 2023
Black Friday has become one of the most anticipated shopping events of the year, not only for consumers but also for businesses looking to boost their sales and profits. As we approach Black Friday in 2023, it’s crucial for businesses to plan and execute effective marketing strategies to stand out in the crowded marketplace. Last […]
Meet Bianka!
We’re super excited to welcome another talented Arkenaut to our growing team of superstars. Meet Bianka! Our new Head of Paid Media who will lead our wonderful clients paid advertising strategy to new heights, overseeing the planning, delivery, optimisation and reporting of all campaigns. So let’s dive straight into all things Bianka… Tell us a […]
Debunked: Sky Adsmart, Elevate Your Advertising
In advertising, there is always a new tool taking the industry by storm. One platform that has been making waves and capturing the attention of advertisers is Sky AdSmart. AdSmart from Sky is addressable TV, allowing advertisers to target specific audiences at a household level. There are 9.3 million AdSmart enabled households. This means a […]
Youtube Debunked: Why Your Brand Needs to Embrace Video Advertising
YouTube has emerged as a powerhouse platform, providing brands with unparalleled opportunities to connect with their target audience. From non-skippable ads to immense targeting abilities, Youtube is an underrated asset for advertisers. In fact, an analysis of 56 case studies across eight countries shows that YouTube advertising generated a higher ROI than TV in nearly […]
Debunked: Ignite brand success with Snapchat
With an ever-evolving social media ecosystem, the key to successful brand advertising lies in finding platforms that offer unique opportunities to connect with users on a more personal level. Among these platforms, one stands out for its distinctive approach to communication and its ability to captivate the attention of millions of users worldwide – Snapchat. […]
Summer of Success: Arke announced as finalist at two major industry awards
Summer is in full swing and things are heating up at Arke HQ. And no, we’re not referring to the weather; we’re talking about being announced as a finalist in the European Paid Media Awards and UK Agency Awards 2023.
3 Tips to retain consumer trust
Concern about inflation is at an all-time high, and with a recent report from Horizon Media’s Catalyst, the number of consumers pointing to corporate greed as the cause has risen by 8% from 2022. In 2022, 44% of consumers said corporate greed was responsible for the crisis, now rising to 52% in 2023. With ‘Deinfluencers’ […]
AI or Human: The revelations between machine and mankind
The past three weeks we’ve been on a mission to find out if AI can be a dependent tool in the marketing world and whether or not it’s really worth utilising. To do this, we set out with a series of challenges for our in-house creative team and online AI robots. We briefed them on […]
Debunked: Go vocal with audio advertising
We’re back with another ‘Debunked’ and this time we’re chatting all things audio. The digital landscape is increasingly competitive and being seen by your audience online is becoming increasingly difficult. So, what other options are out there to reach your target audience effectively, for less? We know what you’re thinking, ‘“How can audio be targeted […]
Debunked: Unleash The Power Of Amazon DSP
[et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] Welcome to the first in our new series: ‘Debunked’, where we help advertisers navigate today’s fiercely competitive digital landscape and address the myths surrounding paid advertising platforms. In this edition, we’ll be focusing […]
BrightonSEO 2023: Everything You Need To Know
We were lucky enough to attend the first brightonSEO conference of 2023, and it didn’t disappoint. BrightonSEO is the world’s biggest search engine optimisation conference, a chance for search marketers to gather, meet, learn and share best practices. And best of all, it’s in our very own hometown, a few streets away from our central […]
Bring on Brighton Festival!
This May, Brighton Festival is back! We couldn’t be more excited to be the event’s official paid media partner helping to spread the word of the exciting programme of events with this year’s theme of ‘Gather Round’, a time to come together as a community and celebrate the arts. Taking place annually, Brighton Festival is […]
Why you need to consider advertising on VOD – it’s easier than you think
Marketing chatter in Q4 of last year proposed the idea that SVOD (Subscription Video On Demand) would take a big hit in 2023, with the number of Gen Z’s with TV and film subscriptions falling from 33% in 2021 to 25% in 2022. We wanted to know if these predictions rang true, and in short, […]
TikTok Today – All the news and updates you need to know
Time to talk everything TikTok! What’s the news? Any game-changing updates? Can I still use it? We’ve got you covered. If you’re not using or considering using TikTok as part of your social media strategy, where you at? Branding, ad campaigns, influencer marketing – TikTok covers a massive range of marketing possibilities. But, as one […]
5 Marketing Trends Happening in the Tech Industry you need to know about right now
Technology has overhauled the way we live our lives, from our cars, kitchen equipment or pretty much anything with a screen. The tech industry is a forever dynamic environment, continuously evolving as the world spins around. Sometimes, it can feel difficult to keep up with the latest trends and innovations available in the market to […]
Repurposing Content: The Essential Top Tips
Repurposing content is a common practice when you’re putting the strat in your social media attack. But, there are essential pros and cons to doing so… Want to make sure you’re repurposing content the right way? Want to make sure you’re repurposing content the right way? (See what we did there?) Let’s dive in! What […]
How to make data your most-utilised asset
Are you concerned about the impact that a cookieless future will have on your brand? 87% of marketers believe data is their most underutilised asset – it’s time to change this. The removal of third-party cookies is imminent, despite Google pushing it back once or twice. Change is coming, so it’s up to your company […]
Values: How Your brand Can Be its Best This Holiday
This blog covers how brands can be their best by demonstrating their values and interacting with communities.
Storytelling – 3 Quick Tips To Skyrocket Your Tales
This blog covers the foundations marketers can implement to make sure the stories they deliver to audicnes are engaging and follow best practices.
Cross-channel marketing: A brand awareness strategy
Recently, our Paid Media experts have been hosting a whole lot of training sessions for our clients, helping them to understand the ins and outs of paid media and the benefits it can bring. As an agency, we’ve been harnessing its power to effectively market and produce return for our clients for over five years. […]
How to build customer personas: The marketing guide
What is a persona in marketing? A marketing persona is essentially a character that personifies your audience best. The reason brands and marketers spend so long building personas is so that they can understand their audience. Whether you imagine your target audience as one of the Sanderson Sisters from Hocus Pocus or Ned Schneebly from […]
Ultimate guide to branding: TOV and messaging framework
Do you have clear tone of voice guidelines in place for your brand? If you don’t already have a messaging framework in place, you need one, especially amid the cost of living crisis. Knowing how to craft your brand voice, be sensitive and communicate effectively with your audience is more important than ever when consumers […]
Marketer’s guide to brand values: How to stand out as a business
Looking to make your business stand out and increase brand engagement in a busy market space? Your brand values are the perfect place to start! As the cost-of-living crisis continues to rise, the battle for customer attention has never been higher, but so is the desire to save pennies and avoid big spending. Creative content […]
And the Winner is…Arke!
We are pleased to announce that we won ‘Best Low Budget Campaign’ at the UK Social Media Awards 2022!
Creative & Cost-Efficient Ideas For Your Business
This blog recommends creative & cost-efficient approaches to marketing that small businesses could implement into their strategies.
How to Improve Your Business Through High-Impact Marketing
This blog teaches SMEs how to use high-impact marketing to keep costs low but ROI and engagement high throughout their marketing strategies.
Building brand equity amid rising inflation: A guide for brands
Inflation, rising energy bills, petrol prices through the roof… The cost of living increase really does sound like all doom and gloom. But businesses can’t just shut up shop in response to this. What to do? There are smarter, more strategic ways to deal with the crisis. Reassessing strategy and planning for a post-recession future […]
How to market your brand on social media with the latest updates
Keep your brand up-to-date on social media with these industry updates! From the latest in Snapchat to Twitter and TikTok, you’ll find out how to use new tools to boost your brand presence and push your products or services to your audience. Snapchat reveals its unique audience Snapchat has revealed it has a unique audience […]
Join the Arkenauts: To Industry Excellence and Beyond
Do you love getting mind-blowing results for clients? Want to work for an award-winning company? We’re excited to announce that we have six opportunities on offer to join our Paid Media and Account Management teams!
Google Analytics 4: Everything your business needs to know
This blog covers Google Analytics 4, how you can upgrade to its service, and what Arke can offer you in terms of assistance.
Product Placement in Gaming: Tips for next-level advertising
This blog covers how brands can implement gaming into their marketing strategy through product placement tactics.
3 outstanding ads for inspiration – Arke’s Top Choices
Roll up, roll up! It’s our sweet selection of the best ads and campaigns out there right now. We asked our Arkenauts to deep-dive into their favourites from the last few weeks, and they certainly found the cream of the crop! No time like the present! Let’s get some inspiration for your creative campaigning and […]
How to stay up-to-date: The latest social media news
Struggling to stay up-to-date on social media? It’s a whirlwind out there, but we’re here to bring you the latest social media news. So look no further – here are the updates you need to know! Let’s kick off with the number one platform, TikTok. You’re spoilt for choice this week as there are two […]
Can Brands BeReal? Your guide for the new trendy social media app
BeReal is the latest social app to surge and skyrocket throughout the year. But can your brand hitch a ride on its wave of popularity? Let’s look into BeReal’s unique edge in the social media space and the possible potential it has for brands looking into new ways to engage. What is BeReal? Founded in […]
How to market your movie: Your free resource
The entertainment sector is ever-changing and it can be hard to keep up with the latest developments, especially as we emerge from the other side of the Covid-19 crisis. With a wave of VOD (Video On Demand) platforms washing over us during lockdowns, and cinemas closed, you might be left wondering what the latest is […]
Politics & brands: Should you speak up?
This blog delves into the question – should brands get involved in current political topics?
New advertising opportunities for brands
As ever in the digital world, things move quickly. If you’re still in the ways of Facebook advertising and haven’t branched out much since then, it’s time to reassess your strategy. So, let’s get you up to speed with the latest advertising news. We’re talking Instagram, Pinterest and… Deliveroo?! Here’s how to advertise your brand […]
Your guide to building an ethically responsible brand
This blog covers the guidelines brands should consider if they want to be ethically responsible in their marketing efforts.
Rainbow Washing: What NOT to do through Pride 2022
This blog covers the dangers of brands rainbow washing and what companies can do to make sure communities are properly respected and represented.
Next generation marketing: Arke partners with Bishop Burton College
This piece proudly announces our partnership with Bishop Burton College.
New Snapchat update: Dynamic Travel Ads
Mallorca, Mexico or Montenegro? Wherever you or your audience loves visiting, you can now use people’s vacay preferences to inform your targeting strategy. Introducing Snapchat’s latest feature: Dynamic Travel Ads. Ready for your ads to take off? It’s time to jet-set to success. Here’s everything you need to know: What are dynamic ads? Dynamic ads […]
Clearing 2022: Surefire ways to reach more prospective students
This blog covers our top tips and tricks for clearing in 2022 and what marketing strategies will help make your campaigns soar for students.
Why cinema could be the perfect place to market your movie
This blog looks at how cinema is back and booming and what this means for film marketers looking to get their films back on the big screen.
Meet the Arkenauts: Lydia
With a new office comes more space and room to grow the team, meaning more team members! Without further ado, it’s time to get to know our latest member of the team. Say hello to our Senior Marketing Manager, Lydia. Welcome to the team Lydia! Tell us a bit about yourself. ‘Hi, I’m Lydia (she/her). […]
Product Sustainability: Does your brand need to change?
This blog focuses on the importance of product sustainability and how brands can make sure their packaging and products use eco-friendly materials.
TikTok’s Insights – The tool to improve your social strategies
This blog covers TikTok’s new Insights feature and how it can benefit marketer’s social media strategies
How to level up your mobile game marketing in 2022
This blog covers the latest industry insights into mobile gaming in 2022 and how marketer’s can use this information to make their ads amazing.
How to navigate the cost of living crisis as a brand
Discover the steps you need to take to encourage brand loyalty amid an uncertain financial period.
Hero Campaigns: How language leads to success
This blog covers how a selection of the greatest campaigns use language to make their ads more engaging and persuasive.
AVOD: A whole new WORLD for SVOD Marketing?
This blog covers how ads on streaming services affect UX and the possible benefits for advertisers with AVOD.
Get your brand in the game! Twitch’s Gameplan levels up advertising
This blog covers Twitch’s new gameplan course and how it can certify you as a live streaming expert
Super Bowl 2022 – Which brands won the big game?
This blog covers the best (and not so best) ads from the Super Bowl and what marketing inspiration we can take away from them.
How to supercharge your business with TikTok in 2022
If you missed the hype train, TikTok’s the number one platform, with over 1 billion users actively looking to discover new brands. If your brand could do with a rise in followers, TikTok should be your first stop. Not convinced? 49% of TikTok users go to the platform to discover something new, so whether you’re […]
The Best of Movie Marketing: Reddit’s Top Choices
This blog covers Reddit users’ top choices for the best movie marketing campaigns out there.
Topics: Top-level tracking or total waste of time?
This blog covers the updates to Google’s user tracking sytems.