Our 2024 UK State of Commerce Report highlights key shifts in consumer behaviour, technological advancements, and economic challenges shaping the retail and e-commerce landscape.

As inflation eases but financial pressures persist, value-conscious shopping remains crucial, with consumers seeking affordability and sustainability in their purchases.

The rise of AI and AR is driving personalised and omnichannel shopping experiences, while global platforms intensify competition for UK retailers.

Despite economic uncertainty, certain sectors, including sustainability and wellness, are poised for growth, while businesses must adapt through better service, trust-building, and innovative use of technology to remain competitive.

Our 2024 UK State of Commerce Report provides an in-depth analysis of trends and insights from 2023 and 2024, and gives you the best tips for how to nail your Q4 end of year targets.

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