That’s a wrap! A look back at 2022.
We’re sure you’ll agree that 2022 has been a little crazy. We’ve had a whirlwind of a year at Arke, so we thought a roundup blog was in order. But first, a little bit of housekeeping! Office Closure To reward the Arkenauts for all their incredible work throughout 2022, we’re closing our office from Friday […]
Meet Chris
This year has been a whirlwind at Arke and we’ve grown tremendously. But, even as the year draws to a close, our team continues to grow. Now, it’s time to say hello to our new Account Director, Chris McNair, who we’re sure you’ll see more of in the New Year! Keep reading to find out […]
Meet Google Looker Studio: Google’s Data Studio replacement
Noticed changes to your Google Data Studio? You’re not alone. The tool has been given a new name, new features, a new price point, and it’s said to be more intelligent than ever. In this blog, we break down our thoughts on the new data visualisation tool and everything you need to know. What’s the […]
Values: How Your brand Can Be its Best This Holiday
This blog covers how brands can be their best by demonstrating their values and interacting with communities.
How to create an award-winning campaign
Would you like more recognition for your brand? You’ve come to the right place. 2022 has been a huge year at Arke; we’ve broken our record for award wins, having won at the UK Social Media Awards and the European Paid Media Awards with our work on the Living Wage campaign with Brighton Chamber and […]
A student’s next step: How to engage the new generation of students
For colleges, one of the biggest student recruitment challenges is likely to be your competition. Luckily for you, we’ve put together a report that details how you can engage students and get them interested in your college over your competing institutions. If you haven’t already downloaded our report ‘A student’s next step: How to engage […]
We’re celebrating Living Wage Week… Have you taken the pledge?
As the Living Wage Foundation says, ‘a hard day’s work deserves a fair day’s pay’ – we couldn’t agree more. This year, 14 – 20 November is Living Wage Week, and it’s time to spread the word and celebrate. Having been a Living Wage Employer since Arke was founded, we’ll be proudly flying the flag […]
How to advertise your brand on LinkedIn: 8 expert tips
Recently, we hosted a range of workshops for small businesses in the South West of England with Higher Education provider UWE Bristol. One of the most popular sessions was our paid media training on LinkedIn. The aim was to upskill brands on the need-to-know steps to setting up successful LinkedIn ads. Here’s an overview of […]
Storytelling – 3 Quick Tips To Skyrocket Your Tales
This blog covers the foundations marketers can implement to make sure the stories they deliver to audicnes are engaging and follow best practices.
Everything You Need To Know About Netflix Ads
Tudum! Netflix’s ad-based subscription tier is right around the corner. Are you planning on putting a marketing strategy in place for when it does? Hold on a mo… Before you do – let’s dive into what Netflix Basic with Ads is, what it can offer your brand in terms of advertising and whether it’s an […]
Be Real. Be Curious. Be Bold: Arke recognised in Sussex Business Awards
Arke was founded on the values of Be Real. Be Curious. Be Bold. We live and breathe our motto in everything we do, from our relationships with clients to how we work and support each other as a team. Our commitment to our values has shone through as we’ve now been recognised in the Sussex […]
The Arkenauts Raise Their Heart Rates For A Good Cause
It’s no secret that we love our city. We’re proud to be based in the heart of beautiful Brighton; we get involved with our local community every chance we get. Recently, a cause close to the Arkenauts’ heart came to our attention when we noticed a lack of available defibrillators in the vicinity of its […]
PAIR: Google’s solution to a cookie-less future?
Google has launched a new advertising solution that allows advertisers to gain access to customer data shared with web publishers. This is just one of Google’s solutions to navigating a third-party cookie-less world, available on Display and Video 360 campaigns. So, what else do you need to know? Firstly, what the heck is Display and […]
Instagram updates its ad offerings
What’s happened? Have you heard the latest ad news from Instagram? Instagram has launched 4 new ad types; explore ads, profile feed ads, AI-powered multi-advertiser ads and AR ads. That’s a lot to take in – let’s go through all the updates in more detail. What are the ads? Explore ads – surprise, surprise, these […]
Arke Announced Finalists at UK Search Awards 2022
Searching for a winner? Look no further. We know what you’re thinking, ‘haven’t you guys already won some awards recently?’ Why yes, we have, thanks for asking. But the good news keeps rolling in for the Arkenauts. On the back of our recent UK Social Media Award win and the European Paid Media Award win, […]
Social media roundup – Your guide to the latest updates
Looking for the latest news and updates in the social media world? You’ve come to the perfect place! Let’s supercharge those social strategies and round up all the must-know news from the top-rated social platforms right now. TikTok attempts to BeReal Even as the top dog trending social media platform, TikTok isn’t afraid of learning […]
Cross-channel marketing: A brand awareness strategy
Recently, our Paid Media experts have been hosting a whole lot of training sessions for our clients, helping them to understand the ins and outs of paid media and the benefits it can bring. As an agency, we’ve been harnessing its power to effectively market and produce return for our clients for over five years. […]
How to build customer personas: The marketing guide
What is a persona in marketing? A marketing persona is essentially a character that personifies your audience best. The reason brands and marketers spend so long building personas is so that they can understand their audience. Whether you imagine your target audience as one of the Sanderson Sisters from Hocus Pocus or Ned Schneebly from […]
Arke takes the win… Again!
What a year we’re having at Arke HQ! From moving to a snazzy new office to growing our team, we’ve had a whirlwind of a time – in the best possible sense. Now, for the even sweeter news – our work has been recognised in Europe, having won a European Paid Media Award for Local […]
Meet the Arkenauts: Sam
You might have heard that Arke is growing; we’ve moved to the heart of Brighton and are now multi-award-winning. To keep up with our increasing client base, our teams getting bigger too. It’s time to welcome the latest member of the Arkenauts, Sam! Sam is working at Arke alongside completing his Marketing Executive Apprenticeship, and […]
Ultimate guide to branding: TOV and messaging framework
Do you have clear tone of voice guidelines in place for your brand? If you don’t already have a messaging framework in place, you need one, especially amid the cost of living crisis. Knowing how to craft your brand voice, be sensitive and communicate effectively with your audience is more important than ever when consumers […]
Marketer’s guide to brand values: How to stand out as a business
Looking to make your business stand out and increase brand engagement in a busy market space? Your brand values are the perfect place to start! As the cost-of-living crisis continues to rise, the battle for customer attention has never been higher, but so is the desire to save pennies and avoid big spending. Creative content […]
A new charity partnership for Arke
There’s no denying that we’ve been growing at Arke, not just our team but our client base too. And there’s a new partnership in town that’s very special to us and our local area: Say hello to our new partners: St Barnabas & Chestnut Tree House, the hospice charity providing essential care for adults, children […]
And the Winner is…Arke!
We are pleased to announce that we won ‘Best Low Budget Campaign’ at the UK Social Media Awards 2022!
Creative & Cost-Efficient Ideas For Your Business
This blog recommends creative & cost-efficient approaches to marketing that small businesses could implement into their strategies.
How to improve your SEO performance and ranking: Our digital experts’ top tips
61% of marketers named SEO as a top marketing priority in 2021. At Arke, we 100% believe in the power of SEO to boost brands and increase sales. Without a strong presence on Google and optimised search engine tactics, your business faces a digital uphill battle. This is one challenge clients face time and time […]
How to Improve Your Business Through High-Impact Marketing
This blog teaches SMEs how to use high-impact marketing to keep costs low but ROI and engagement high throughout their marketing strategies.
Building brand equity amid rising inflation: A guide for brands
Inflation, rising energy bills, petrol prices through the roof… The cost of living increase really does sound like all doom and gloom. But businesses can’t just shut up shop in response to this. What to do? There are smarter, more strategic ways to deal with the crisis. Reassessing strategy and planning for a post-recession future […]
Conversion funnel top tips: How to convert like never before
Ever wondered how to set up Google Analytics to track each step your website visitors take? Asking why your leads aren’t moving through the funnel the way you’d like? You’re not alone, and we’re here to clear a few things up. On 24 August, our digital and analytics expert Younes Labbar hosted a masterclass webinar, […]
How to market your brand on social media with the latest updates
Keep your brand up-to-date on social media with these industry updates! From the latest in Snapchat to Twitter and TikTok, you’ll find out how to use new tools to boost your brand presence and push your products or services to your audience. Snapchat reveals its unique audience Snapchat has revealed it has a unique audience […]
Your Guide to Clearing 2022: 5 Key Insights
We’ve put together a run-down of our top 5 key findings from Clearing 2022.
Join the Arkenauts: To Industry Excellence and Beyond
Do you love getting mind-blowing results for clients? Want to work for an award-winning company? We’re excited to announce that we have six opportunities on offer to join our Paid Media and Account Management teams!
Google Analytics 4: Everything your business needs to know
This blog covers Google Analytics 4, how you can upgrade to its service, and what Arke can offer you in terms of assistance.
Product Placement in Gaming: Tips for next-level advertising
This blog covers how brands can implement gaming into their marketing strategy through product placement tactics.
3 outstanding ads for inspiration – Arke’s Top Choices
Roll up, roll up! It’s our sweet selection of the best ads and campaigns out there right now. We asked our Arkenauts to deep-dive into their favourites from the last few weeks, and they certainly found the cream of the crop! No time like the present! Let’s get some inspiration for your creative campaigning and […]
How to stay up-to-date: The latest social media news
Struggling to stay up-to-date on social media? It’s a whirlwind out there, but we’re here to bring you the latest social media news. So look no further – here are the updates you need to know! Let’s kick off with the number one platform, TikTok. You’re spoilt for choice this week as there are two […]
Can Brands BeReal? Your guide for the new trendy social media app
BeReal is the latest social app to surge and skyrocket throughout the year. But can your brand hitch a ride on its wave of popularity? Let’s look into BeReal’s unique edge in the social media space and the possible potential it has for brands looking into new ways to engage. What is BeReal? Founded in […]
How to market your movie: Your free resource
The entertainment sector is ever-changing and it can be hard to keep up with the latest developments, especially as we emerge from the other side of the Covid-19 crisis. With a wave of VOD (Video On Demand) platforms washing over us during lockdowns, and cinemas closed, you might be left wondering what the latest is […]
Politics & brands: Should you speak up?
This blog delves into the question – should brands get involved in current political topics?
Arke’s a finalist in the European Paid Media Awards
What a corker it’s been this summer… And no, we’re not talking about the weather; we’re talking about the heatwave of good news that just keeps on washing over us! What’s better than the sun shining down than a grand total of six award entries making the shortlist? We’re a small agency with a big […]
New advertising opportunities for brands
As ever in the digital world, things move quickly. If you’re still in the ways of Facebook advertising and haven’t branched out much since then, it’s time to reassess your strategy. So, let’s get you up to speed with the latest advertising news. We’re talking Instagram, Pinterest and… Deliveroo?! Here’s how to advertise your brand […]
There’s a new partnership in the house
We’ve got news: We’ve partnered with Big Student House. We’ll be providing creative work for them, while maximising the impact of their paid advertising.
Your guide to building an ethically responsible brand
This blog covers the guidelines brands should consider if they want to be ethically responsible in their marketing efforts.
Arke announced as a finalist for the UK Social Media Awards!
We’re celebrating after being shortlisted for four categories in the prestigious UK social media awards! Launched in 2017, we specialise in marketing, with a strong focus on transparency, and have since amassed a number of clients around the UK from industries including higher education, film and entertainment, government, financial services and more. On the back […]
Rainbow Washing: What NOT to do through Pride 2022
This blog covers the dangers of brands rainbow washing and what companies can do to make sure communities are properly respected and represented.
Pride 2022 5 things you can do to support the community
This blog covers what people and businesses can do to engage and support the Pride community throughout the year.
Next generation marketing: Arke partners with Bishop Burton College
This piece proudly announces our partnership with Bishop Burton College.
New Snapchat update: Dynamic Travel Ads
Mallorca, Mexico or Montenegro? Wherever you or your audience loves visiting, you can now use people’s vacay preferences to inform your targeting strategy. Introducing Snapchat’s latest feature: Dynamic Travel Ads. Ready for your ads to take off? It’s time to jet-set to success. Here’s everything you need to know: What are dynamic ads? Dynamic ads […]
Clearing 2022: Surefire ways to reach more prospective students
This blog covers our top tips and tricks for clearing in 2022 and what marketing strategies will help make your campaigns soar for students.
Arke Agency partners with Shay & Blue
That sweet scent of partnership is breezing through the office right now. Arke is proud to announce our partnership with Shay & Blue, the fragrance company putting the natural and the individual at the forefront of their aromas. With a rooted affection for diverse and distinct fragrances, Shay & Blue intertwine inclusivity with eco-friendliness, creating […]
Why cinema could be the perfect place to market your movie
This blog looks at how cinema is back and booming and what this means for film marketers looking to get their films back on the big screen.
Meet the Arkenauts: Lydia
With a new office comes more space and room to grow the team, meaning more team members! Without further ado, it’s time to get to know our latest member of the team. Say hello to our Senior Marketing Manager, Lydia. Welcome to the team Lydia! Tell us a bit about yourself. ‘Hi, I’m Lydia (she/her). […]
Product Sustainability: Does your brand need to change?
This blog focuses on the importance of product sustainability and how brands can make sure their packaging and products use eco-friendly materials.
TikTok’s Insights – The tool to improve your social strategies
This blog covers TikTok’s new Insights feature and how it can benefit marketer’s social media strategies
Inclusive Advertising: Tactics to improve your marketing
This blog gives audiences recommendations to better their inclusivity regarding their marketing and advertising approaches.
How to level up your mobile game marketing in 2022
This blog covers the latest industry insights into mobile gaming in 2022 and how marketer’s can use this information to make their ads amazing.
How to navigate the cost of living crisis as a brand
Discover the steps you need to take to encourage brand loyalty amid an uncertain financial period.
Hero Campaigns: How language leads to success
This blog covers how a selection of the greatest campaigns use language to make their ads more engaging and persuasive.
Channel 4 Goes Private – Has TV changed for good?
Channel 4, once a public service broadcaster, is in the midst of going private. So what does this mean for independent filmmakers, actors and production companies? Channel 4’s website clearly states its overarching social mission: ‘We aim to create change in the wider world through all of our activities: from TV, to streaming, social media […]
UX and Accessibility: Are brands doing enough?
This blog looks into how brands can make their products and services more accessible for larger, diverse audiences.
Connected TV: The new king of streaming?
This blog covers how Youtube’s new TV service has potentially changed the streaming and TV industry.
Hero Campaigns – Ads that stand the test of time
What makes an ad great? Even better, what makes an ad stand the test of time?
AVOD: A whole new WORLD for SVOD Marketing?
This blog covers how ads on streaming services affect UX and the possible benefits for advertisers with AVOD.
Google to Sunset ETAs – What Now?
Google is making changes to its Expanded Text Ads. Here’s everything you know about the latest advertising update. Say hello to Responsive Search Ads.
Brand building through emotion: Feeling the Metaverse
This blog explores the advertising possibilities of the metaverse and how emotional marketing could potentially work alongside it.
Say hello to Google Analytics 4
This blog covers the updates to Google Analytics 4 and why it is vital to accurate, real-time reporting.
Get your brand in the game! Twitch’s Gameplan levels up advertising
This blog covers Twitch’s new gameplan course and how it can certify you as a live streaming expert
Arke Agency partners with British Airways i360
Arke Agency and British Airways i360 are delighted to announce that the two companies have entered into a partnership that will see Arke act as the integrated advertising agency for the iconic landmark in Brighton.
Super Bowl 2022 – Which brands won the big game?
This blog covers the best (and not so best) ads from the Super Bowl and what marketing inspiration we can take away from them.
How to supercharge your business with TikTok in 2022
If you missed the hype train, TikTok’s the number one platform, with over 1 billion users actively looking to discover new brands. If your brand could do with a rise in followers, TikTok should be your first stop. Not convinced? 49% of TikTok users go to the platform to discover something new, so whether you’re […]
Instagram’s Messaging Automation: Should AI do the talking?
This blog is about Instagram’s new AI messaging services within its DMs.
The Best of Movie Marketing: Reddit’s Top Choices
This blog covers Reddit users’ top choices for the best movie marketing campaigns out there.
Topics: Top-level tracking or total waste of time?
This blog covers the updates to Google’s user tracking sytems.
Audio and Social Media – Never Been Bigger
How is audio shaping the social media landscape and boosting engagement between brand and audience?
Ad to the Max! Google updates its Performance Campaigns
Stop your trollies! Google just announced big changes to its Smart Shopping and Ad Campaigns. Want to know what’s hot off the press? Let’s give a warm welcome (maybe) to Performance Max Campaigns (PMC), the all-in-one upgrade coming to the Google Ads Space. But what is a PMC? When can we use them? Arke has […]
Here’s why you need to get creative in 2022
Creative marketing has never been bigger. Through social media and brand exclusivity, how can you take the spotlight in 2022?
TikTok – The best ad space for your films
This blog focusues on how TikTok can be the perfect ad space for movie marketing.
Google Advertising – What’s New in 2022?
Google is ever-evolving, but what updates do you need to be aware of this year? From a cookieless future to frictionless form fill out, we cover it all here.
Out-of-Home or Out of Place?
What’s new in the OOH sphere in 2022? And what trends do you need to look out for to supercharge your advertising?
How social media advertising will change in 2022: Our predictions
Consumers are spending more time than ever on social media in 2022, but what’s new in the advertising space and how can you capitalise on the latest trends?
Back to the Big Ads – Is cinema stronger than ever?
Though life isn’t entirely back to being a box of chocolates just yet, at least we’re on track to good times being spent in the cinema once more. And with that comes the return of advertising on the big screen! In 2021, marketers expected a Rocky-style comeback for silver-screen advertising, anticipating that cinema viewership will […]
TikTok For Business – What’s New, 2022?
TikTok has announced a lot of new features for 2022. Find out about the latest updates on the rising social media platform.
Trending on Twitter: What’s the latest?
What did Twitter’s Birdseye report reveal about Twitter users’ behaviours and sentiments in 2021? And how can brands translate this into their strategy?
Don’t Make Ads. Make TikToks.
TikTokkers love native ads because they don’t stand out. Discover how you can work with other content creators to get your brand out there and boost sales.
The Clone Wars – Instagram Reels You In With Ads
How is Instagram copying social media giant TikTok with its Reels advertising feature? Let’s delve into the latest Instagram update.
Sundance Goes Virtual – So Where Do We Advertise?
With events like Sundance being cancelled yet again, you might be wondering where you can advertise your latest flick? Delve into the options in this blog.
The Meta, Ad Updates and ODAX – What You Need to Know!
The Rundown Meta has announced a new update that will change the delivery of ads on its platforms. Touting the sky-net sounding, ODAX (Outcome-Driven Ad Experiences), Meta has promised a more streamlined way of setting deliverables for your Ad campaigns. From 11 to 6, campaign goals such as ‘Conversions’, ‘Store Traffic’, and ‘Video Views’ will […]
Silence of the Cinema – Where’s the Audience Flocking To?
We’ve been monitoring the cinema-scape since the beginning of the pandemic. Now we’re looking to the future as cinema trips are back on the cards. But who will come out on top – the cinema or the streaming sites?
LinkedIn ads: The ultimate guide to improving your advertising strategy
In our recent bite-size learning session, our advertising experts walked attendees through one of the most overlooked social media platforms: LinkedIn. When it comes to getting your products and services seen, LinkedIn might not be on your initial radar but it should be. If you’re stuck on where to start, or your strategy needs tweaking, […]
LinkedIn ads: What’s best practice?
Discover best practice when it comes to advertising on LinkedIn with tips from advertising experts. Discover how to boost clicks, impressions and results.
TikTok and Snapchat: Your FAQs answered
In our recent bite-size learning session, our Paid Media experts revealed their top tips on running successful advertising campaigns on two tip-top social media platforms: TikTok and Snapchat. We answered all of your questions regarding advertising best practices and things to consider in the future. So, if you want to catch up with the session, […]
Advertising on TikTok and Snapchat: What you need to know
TikTok and Snapchat have one goal in common: to connect. Content on the platform isn’t shiny; there’s no camera crew behind it all and no fancy lighting – it’s just raw content. That’s what users want to see, so what’s the secret to mastering their potential?
Facebook and Instagram ads: Where to start
The digital world is ever-evolving. From the continuous updates of systems to the level of interaction and opinions users have alongside the changes, finding innovative ways to get your brand out in a fast-paced digital era can be challenging. No need to worry! Arke’s arrived and is here to help simplify the process and help […]
Facebook and Instagram ads: The Q&A
Everyone’s got questions about social media. The changing nature of social networks makes it almost impossible to keep up. Whether you’re looking to build brand awareness or increase leads through your social ads, you need to stay on top of the latest updates, making sure your brand shines boldly in front of your audience. But […]
Film Distribution: Brand Building and OTT
Making your film is one thing; getting it out there for the world to see is another. In our always-online world, the cinema isn’t the only way to get eyes on your movie. In a recent survey, 86% of respondents said they’ll pay the same (or more) for subscriptions in the next year. With an […]
From Days to Hours to Minutes: Streamlining the Creative Process
From Days to Hours to Minutes: Streamlining the Creative Process For over 16 years, David Leopold, the Senior Director of Creative Experience Technologies at ViacomCBS, has worked as an editor, producer, motion graphic designer and almost everything in between. Needless to say, David knows creativity like the back of his hand. In his Adobe Max […]
Benefits of Google Analytics 4
On October 14th 2020 Google announced the introduction of Google Analytics 4. This version of the much-used analytics platform is built upon the App + Web property that was released in beta 2019. There are some stark differences in the current and new versions. Most pertinently is its use of machine learning to help bring […]
Adobe Max 2021: How Diverse Teams Elevate Creativity
Speaking on the first day of the Adobe Max conference, Tasha Lutfi, Principal Design Director at Microsoft and co-founder of Women in Design, discussed how diverse teams can spark creativity in a company, whilst highlighting crucial hurdles that need addressing in the workspace. Why Diversity Matters Referring to research Design Senses conducted in 2019, Lutfi […]
Adobe Max 2021: The Creativity Conference
Our deep-dive into the Adobe MAX 2021 conference.
The four brand essentials
In this blog, we’ll explore what comprises a brand, taking a deep dive into the four essentials.