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Google Search Just Got Smarter: Introducing the Search Generative Experience (SGE)

We’ve all heard of SEO (Search Engine Optimisation), but have you heard of SGE? Google is combining the power of AI with their vast data resources and advanced search algorithms to create a more intuitive and efficient search experience – it’s called Search Generative Experience. It looks like an AI-generated answer at the top of […]

Award Acclaim for Arke: Five Finalist Categories Announced 

Awards

It’s been a busy start to the year at Arke HQ, and we’re still reeling from some of the exciting news we’ve shared already this year. From our partnership with London Gatwick making headlines, to the appointment of our new MD, Alex Watson and not forgetting the reveal of our shiny new website! Phew, we […]

The Next Phase For Arke: Alex Watson Appointed Managing Director

At Arke, our foundation is built on principles of transparency, data-driven results, and innovation. These core values drive our mission to deliver unparalleled solutions and services to our clients. It is the dedication and talent of our exceptional Arkenauts that truly bring these principles to life. Individuals like Alex Watson, our CRO, exemplify the spirit […]

Meet Blair

G’day mate! We are so excited to welcome a brand new Arkenaut to our team! Blair Foley is our new Graphic Designer, coming all the way from down under! He will be the mastermind behind our creative assets, but first, lets learn more about him. Welcome Blair, tell us a bit about yourself Hello, I’m […]

Meet Sasha

It’s one small step for Arkeanuts, one giant leap for marketing. 🚀 We are thrilled to announce a new Arkenaut has joined our ever growing team! Sasha Klepitskaya has taken on the role of Brand and Content Marketing Executive, leading on social media and content strategies, brand management, and copywriting.  So, let’s get to know […]

“Write me a title about AI in advertising”

In an ongoing conversation about AI in marketing, we asked our analytics and digital lead, James, about the best practices to incorporate AI in advertising to get the most of the ever evolving technology. Read on to learn his expert tips to use AI to your advantage. An Intro To AI In Marketing Like every […]

Future of Google: AI in Search

Google Search

For over two decades, Google has consistently redefined the capabilities of search engines, driven by the mission to organise and make the world’s information universally accessible and useful. The continuous advancements in AI have played a pivotal role in enhancing the understanding of information across various formats such as text, audio, images, and videos. In […]

Arke Wrapped: A Look Back At 2023

Arke Wrapped 2023

And just like that another year has gone by! And what an incredible year 2023 has been. From the glitz and glam of award ceremonies to record-breaking results, we’ve experienced a whirlwind of activities throughout the year, so we thought a roundup blog was in order. Office Closure The Arkenauts will be closing our office […]

Arke wins at the Sussex Business Awards 2023

sussex business awards

Christmas bells are ringing and Arke Agency is singing, as a sixth award has been added to our trophy cabinet after taking home the win at the Sussex Business Awards 2023 – marking our fifth award in a mere 14 months (and 6 in two years!) We’re thrilled to announce we took home the prestigious […]

Arke Agency Soars as Sussex Business Awards Finalist!

Winter may be here but things are hotting up for Arke! We’re proud to have been announced as finalists for the Sussex Business Awards 2023! For over thirty years, the Sussex Business Awards have been acknowledging the accomplishments and resilience of businesses in the county. These awards celebrate excellence across various areas, including innovation, customer […]

MEET JAMES!

Ding ding, did someone say another new Arkenaut in the house?! We’re incredibly excited to welcome our new digital whizz James into our ever growing team. James is joining us as an Analytics and Digital Lead, working on implementing, managing and reporting on data visualisation projects, SEO audits, UX audits and web development. So, let’s […]

Living Wage Week 2023

Living Wage

From November 6 to 12th, we’re celebrating Living Wage Week, an annual event that provides us with the perfect opportunity to raise awareness. Ever since Arke’s inception, we’ve been committed to being a Living Wage Employer, and during this week, you’ll see us proudly displaying the Living Wage logo on our social media, standing in […]

Meet Ollie

ollie

Arke has come a long way in the past six years, and we’re proud to be ever expanding our talented team of Arkenauts. Now, we’re thrilled to welcome Ollie as our new Account Director here at Arke! Ollie will work with the client satisfaction accounts team to ensure expectations continue to go above and beyond […]

Meet Bianka!

Bianka

We’re super excited to welcome another talented Arkenaut to our growing team of superstars. Meet Bianka! Our new Head of Paid Media who will lead our wonderful clients paid advertising strategy to new heights, overseeing the planning, delivery, optimisation and reporting of all campaigns. So let’s dive straight into all things Bianka… Tell us a […]

Arke & Joint Living’s Award-Winning Success: Setting a New Standard in Student Housing

UK Agency Awards

That’s right; we won the ‘Campaign Effectiveness Award (small)’ at the UK Agency Awards alongside our client Joint Living! At the awards ceremony in London on Thursday 21st September, we were so excited to be announced as winners of the ‘Campaign Effectiveness Award’ for our campaign ‘Record results in Luxury Student Living’ as we supported […]

4 Things You Need To Do Before GA4 Arrives

4 Things You Need To Do Before GA4 Arrives The long awaited setting of Universal Analytics is nearly here, and as we approach the July 1st 2023 deadline, we’re here to guide you through the process.  Not only will UA stop processing new hits on this date but (and just as vital) access to historical […]

Did someone say Finalist? Steph has smashed it!

We always knew Steph was a superwoman at heart, but now she has been recognised across the whole of Sussex and Surrey as a finalist for Business Woman of the year at the Dynamic Awards 2023 – (Way to go Steph!) Founding Arke Agency in 2017 after early success in her career,  Steph has built […]

Meet Matt

We’re thrilled to welcome Matt as our new Head of Creative here at Arke! Matt will lead our creative team to craft strategic solutions for our clients, delivering award-winning results. So, let’s jump in… Welcome Matt, tell us a bit about yourself Hi – I’m Matt – the new Head of Creative here at Arke. […]

MEET PANIDA

We’re incredibly excited to welcome Panida into our ever growing Existing Business team. Panida is joining us as an Account Manager, helping to work directly with our clients to understand their objectives and deliver results. So, let’s get to know her… Hi Panida! Tell us a bit about yourself. I have been working in project […]

Smells like Success! The Arkenauts Win at UK Paid Media Awards

Uk paid media awards

Did someone say winner, winner? That’s right! After a successful night at Tuesday’s UK Paid Media Awards 2023 we are over the moon to announce we won ‘Paid Social Media Campaign of the Year’ with our fantastic client Shay and Blue! Having previously won the European Paid Media Awards, this win adds value to the […]

International Women’s Day 2023: Steph Noble on being a female founder

Arke Founder Steph

This International Women’s Day, 8 March 2023, we’re talking all things DigitALL: Innovation and technology for gender equality. And what better way to do this than honour Arke’s talented founder and Managing Director, Steph? Luckily for us, Steph had some free time in her busy calendar to sit down with us to discuss setting up, […]

Meet Laynie

Arke is continuously growing, and so is our team! Now, it’s time to say hello to our new Senior Marketing Executive, Laynie Symonds. Keep reading to find out more about Laynie and her role at Arke. Welcome Laynie, tell us a bit about yourself Hey, I’m Laynie! I’m a creative fanatic who loves all things […]

Our first award shortlist of 2023

UK Paid Media Award

In 2022, we worked hard on powering our paid media performance to the max, while navigating the challenges presented by the wider advertising and digital industry challenges. Despite a challenging year, we thrived – and so did the results we achieved for our clients. We are proud to announce that our paid media excellence has […]

4 steps to keeping your brand safe

Brand safety

75% of brands have been exposed to a brand safety incident.  Brand safety is all about putting measures in place to protect a brand’s reputation. Recent events have sparked conversations worldwide over brand safety – and rightly so. Twitter has seen Elon Musk shut down offices, lay off staff and lift account bans. The pandemonium […]

That’s a wrap! A look back at 2022.

Arke Wrapped

We’re sure you’ll agree that 2022 has been a little crazy. We’ve had a whirlwind of a year at Arke, so we thought a roundup blog was in order. But first, a little bit of housekeeping! Office Closure To reward the Arkenauts for all their incredible work throughout 2022, we’re closing our office from Friday […]

Meet Chris

Meet Chris

This year has been a whirlwind at Arke and we’ve grown tremendously. But, even as the year draws to a close, our team continues to grow. Now, it’s time to say hello to our new Account Director, Chris McNair, who we’re sure you’ll see more of in the New Year! Keep reading to find out […]

Meet Google Looker Studio: Google’s Data Studio replacement

Google Looker Studio

Noticed changes to your Google Data Studio? You’re not alone. The tool has been given a new name, new features, a new price point, and it’s said to be more intelligent than ever. In this blog, we break down our thoughts on the new data visualisation tool and everything you need to know. What’s the […]

How to create an award-winning campaign

Award-winning campaign

Would you like more recognition for your brand? You’ve come to the right place. 2022 has been a huge year at Arke; we’ve broken our record for award wins, having won at the UK Social Media Awards and the European Paid Media Awards with our work on the Living Wage campaign with Brighton Chamber and […]

We’re celebrating Living Wage Week… Have you taken the pledge?

We're a Living Wage Employer

As the Living Wage Foundation says, ‘a hard day’s work deserves a fair day’s pay’ – we couldn’t agree more. This year, 14 – 20 November is Living Wage Week, and it’s time to spread the word and celebrate. Having been a Living Wage Employer since Arke was founded, we’ll be proudly flying the flag […]

How to advertise your brand on LinkedIn: 8 expert tips

LinkedIn advertising

Recently, we hosted a range of workshops for small businesses in the South West of England with Higher Education provider UWE Bristol. One of the most popular sessions was our paid media training on LinkedIn. The aim was to upskill brands on the need-to-know steps to setting up successful LinkedIn ads.  Here’s an overview of […]

Be Real. Be Curious. Be Bold: Arke recognised in Sussex Business Awards

Sussex Business Award finalist

Arke was founded on the values of Be Real. Be Curious. Be Bold. We live and breathe our motto in everything we do, from our relationships with clients to how we work and support each other as a team. Our commitment to our values has shone through as we’ve now been recognised in the Sussex […]

The Arkenauts Raise Their Heart Rates For A Good Cause

raise your heart rate challenge

It’s no secret that we love our city. We’re proud to be based in the heart of beautiful Brighton; we get involved with our local community every chance we get.  Recently, a cause close to the Arkenauts’ heart came to our attention when we noticed a lack of available defibrillators in the vicinity of its […]

Arke Announced Finalists at UK Search Awards 2022

UK Search Award 2022 finalist

Searching for a winner? Look no further. We know what you’re thinking, ‘haven’t you guys already won some awards recently?’ Why yes, we have, thanks for asking. But the good news keeps rolling in for the Arkenauts. On the back of our recent UK Social Media Award win and the European Paid Media Award win, […]

Arke takes the win… Again!

European Paid Media Award Winner

What a year we’re having at Arke HQ! From moving to a snazzy new office to growing our team, we’ve had a whirlwind of a time – in the best possible sense.  Now, for the even sweeter news – our work has been recognised in Europe, having won a European Paid Media Award for Local […]

Meet the Arkenauts: Sam

camping and basketball

You might have heard that Arke is growing; we’ve moved to the heart of Brighton and are now multi-award-winning. To keep up with our increasing client base, our teams getting bigger too. It’s time to welcome the latest member of the Arkenauts, Sam! Sam is working at Arke alongside completing his Marketing Executive Apprenticeship, and […]

A new charity partnership for Arke

St Barnabas & Chestnut Tree House

There’s no denying that we’ve been growing at Arke, not just our team but our client base too. And there’s a new partnership in town that’s very special to us and our local area: Say hello to our new partners: St Barnabas & Chestnut Tree House, the hospice charity providing essential care for adults, children […]

And the Winner is…Arke!

UK Social Media Awards 2022

We are pleased to announce that we won ‘Best Low Budget Campaign’ at the UK Social Media Awards 2022!

Join the Arkenauts: To Industry Excellence and Beyond

Marketing jobs

Do you love getting mind-blowing results for clients? Want to work for an award-winning company? We’re excited to announce that we have six opportunities on offer to join our Paid Media and Account Management teams!

Arke’s a finalist in the European Paid Media Awards

European Paid Media Finalist

What a corker it’s been this summer… And no, we’re not talking about the weather; we’re talking about the heatwave of good news that just keeps on washing over us! What’s better than the sun shining down than a grand total of six award entries making the shortlist? We’re a small agency with a big […]

Arke announced as a finalist for the UK Social Media Awards!

UK Social Media Awards

We’re celebrating after being shortlisted for four categories in the prestigious UK social media awards! Launched in 2017, we specialise in marketing, with a strong focus on transparency, and have since amassed a number of clients around the UK from industries including higher education, film and entertainment, government, financial services and more. On the back […]

Arke Agency partners with Shay & Blue

Arke partners with Shay and Blue

That sweet scent of partnership is breezing through the office right now.  Arke is proud to announce our partnership with Shay & Blue, the fragrance company putting the natural and the individual at the forefront of their aromas. With a rooted affection for diverse and distinct fragrances, Shay & Blue intertwine inclusivity with eco-friendliness, creating […]

Meet the Arkenauts: Lydia

woman with dog

With a new office comes more space and room to grow the team, meaning more team members! Without further ado, it’s time to get to know our latest member of the team. Say hello to our Senior Marketing Manager, Lydia.  Welcome to the team Lydia! Tell us a bit about yourself.  ‘Hi, I’m Lydia (she/her). […]

Brighton, we love you

New office

We’ve moved offices! As we expand and grow our team, brand and ideas, we need more space to let our creativity and strategies skyrocket. But we’re not straying far from the city we know and love. In fact, we haven’t moved far at all! As Arke was born in Brighton, it would only be right […]

Arke Agency partners with British Airways i360

Arke Agency and British Airways i360 are delighted to announce that the two companies have entered into a partnership that will see Arke act as the integrated advertising agency for the iconic landmark in Brighton.

Arke x Brighton Chamber

Brighton landmarks with social media logos

We were delighted to be invited by Brighton Chamber to host a “Bite-Sized Learning Session” to help Brighton and Sussex-based businesses supercharge their brands using social media. A huge thank you to all those who attended – a major part of what we do is focused around Brighton, so we’re always delighted to be able […]

Brand values: Taking a stand

Brands taking a stand featured 1

From #MeToo to Black Lives Matter, social issues have occupied a large amount of the news and our consciousness over recent years. It’s becoming more and more common for brands to take a stand on social issues, and consumers are expecting it. According to a 2018 survey by Sprout Social, 66% of consumers said that […]

Public speaking: Pitch? Perfect

girl with megaphone

As part of our ‘Meet the Arkenauts’ series we asked our Operations Executive, Jen, to share her recent experience of public speaking and pitching training, something which we encouraged the whole team to get actively involved with. MEET JEN I’m sure most people get a similar mental picture when they hear the words “Public Speaking […]

The Importance of a Testing Culture

boxing gloves and breakfast

A culture of testing is nothing new. Most of us will undertake some form of testing today at lunchtime. “Penne arrabbiata or carbonara”? Whilst this test may not be a major contributor to the evolution of clean energy for the entire human race, it will at least make you feel happy until dinnertime. Medical research, […]

All Aboard the Arke®

crafted atom to arke logo

As of 8th May 2019, Crafted Atom will officially become Arke®. We are extremely proud to introduce you to our new brand name Arke! “Oooooooooo… but why?!”Good question. Well, firstly, nothing has changed apart from the name! This won’t change any aspect of our existing fantastic relationship we have with you, the service we provide […]