British Film Institute (BFI) – Bringing Hand-Picked Cinema to Untapped Markets
In the post-pandemic world, on-demand video reigns king with 19.8 million UK households reporting to have at least one paid video streaming subscription, and this number continues to grow. When the British Film Institute (BFI) approached Arke with the task of expanding audiences for its own streaming service, BFI Player, beyond its current demographic, we […]
Health Counts 2024 Survey: Delivering a Decade of Data with Record-Breaking Results
THE CHALLENGE Once every ten years, the residents of Brighton and Hove are called on to fill out an important community health and wellness survey, the results of which help to inform vital decisions about future health and well-being services that may be required to meet residents’ needs. Having previously worked with the University of […]
Little Knellies: Enhancing Education
The challenge At Arke, we’re more than an agency – we’re an extension of our clients teams. So, when The Abbey School came to us to help spread the word of an exciting offer for their nursery ‘Little Knellies’, we couldn’t have been more excited to get stuck in. The team at Little Knellies wanted […]
Brighton Festival: Making our city thrive
THE CHALLENGE Kicking off the summer in May, Brighton comes alive with mesmerising art and entertainment around every corner thanks to Brighton Festival; an event that attracts thousands of visitors from across the UK and world to see world class acts in action. In anticipation of Brighton’s most spectacular summer to date, we received an […]
Brighton i360: Summiting Success and Elevating Through Dynamic Brand Activation
THE CHALLENGE We love working with local businesses, so when Brighton i360, a tourist attraction with the best views in Brighton, got in touch to elevate their brand within and beyond the city, we jumped at the chance. With a mission to enhance brand awareness and drive ticket sales within their key target audience segments, […]
Allsorts Youth Project: A Creative Refresh for training material
Here at Arke, we’re big on community, so it’s important to us that we give back to our local areas. Regularly taking on passion projects, we were delighted to work with Allsorts Youth Project supporting their mission of listening to, connecting & supporting children & young people under 26 who are lesbian, gay, bisexual, trans […]
Joint Living: Record Results in Luxury Student Living
THE CHALLENGE In the face of fierce competition from market giants, Joint, provider of premium student accommodation, entrusted us with an exhilarating mission: to amplify their brand presence in newly entered cities following a rebrand. With unwavering determination, we defied all odds and triumphed within a mere three months, not only surpassing brand awareness targets […]
BlippAR: A Full Service Campaign
At Arke, our clients are at the centre of everything we do, so when BlippAR got in touch with the need for an agency that would be able to deliver a breadth of targets in just 3-4 months, we jumped into action. BlippAR, which was one of the UK’s first tech unicorns, specialises in augmented […]
Shay & Blue: The Scent of Success – an award-winning perfume campaign
THE CHALLENGE As an e-commerce brand, luxury fragrance company Shay & Blue’s goal was to build a new engaged audience for their email marketing activity over the key sales period, Black Friday. But, as a strategic agency, we wanted to elevate this – building up everlasting data-driven targeting lists. We devised objectives to boost their […]
Keele Clearing: Predicting Progress
THE CHALLENGE We’ve worked with Staffordshire-based institution Keele for three years now, helping them to increase their student intake and build awareness of Britain’s best university, as ranked by students (Student Crowd University Awards 2022). One of the biggest days in the student recruitment calendar is Clearing – the process after Results Day when students […]
Kaleidoscope: Boosting Global Buzz
THE CHALLENGE We were tasked by London-based film distributor Kaleidoscope to increase awareness of their children’s film Mia & Me: The Hero of Centopia, the hit television series watched by millions of children globally. THE CHALLENGE CONTINUED Kaleidoscope required an agency that could provide fast turnaround times, navigate short advertising windows, and be well-versed in […]
Shay & Blue: Halloween Brand Activation
THE CHALLENGE In the build up to Black Friday, leading luxury fragrance company Shay and Blue wanted to increase their mailing list to enhance their targeting pool (and capabilities) in the lead up to the big day. Shay and Blue have a loyal customer base with high retention rates, as a result of their excellent […]
Soho Theatre: An Integrated Paid Media Campaign
THE CHALLENGE London-based performing arts theatre Soho Theatre tasked Arke with delivering an integrated digital media campaign to effectively raise awareness and drive qualified traffic to the Soho Theatre On Demand Film Festival film pages. This followed the success of our work on their always-on campaign in 2021, which achieved a ROAS of 1,252.50%. To […]
Soho Theatre: Success of Jessie Cave
THE CHALLENGE In 2021 during the height of the Covid-19 crisis, central London comedy, cabaret and theatre venue Soho Theatre was looking to diversify their offering, pivoting away from in-person shows to a focus on on-demand streaming. Preceding this, Jessie Cave’s critically acclaimed solo show Sunrise was a sell-out success, and would be available as […]
Curzon: Evidence based marketing
THE CHALLENGE Leading video-on-demand (VOD) platform Curzon Home Cinema tasked us with increasing film sales and expanding the customer base & registrants by innovatively improving campaign relevancy, utilising Google Analytics & outperforming competitors for film releases. Five objectives: THE STRATEGY One of our Google Analytics IQ Certified Partners audited the Curzon Home Cinema analytics accounts […]
Keele University: Niche course promotion
THE CHALLENGE Having worked with Keele University on various campaigns and having exceeded the expectations of the institution, we were tasked once again with bringing about awareness of Keele University and its courses. This time, we put their postgraduate Artificial Intelligence and Data Science MSc course in the spotlight via paid media. But what kick-started […]
LAMDA: Multi-channel paid media strategy
THE CHALLENGE The London Academy of Music and Dramatic Art (LAMDA) tasked Arke with increasing awareness and applications for their key HE courses & short courses from January to July 2022, leading up to application deadlines. LAMDA enlisted us to reach and engage audiences at scale through a multi-platform approach. We know a thing or […]
UWE Bristol: Paid media training
THE CHALLENGE UWE Bristol is a higher education institution that not only educates undergraduate and postgraduate students, but they also offer funded training courses in all shapes and sizes for local SMEs through the Workforce for the Future programme, delivered on behalf of the West of England Combined Authority and funded by the European Social […]
Regent’s University London: Instant Experience
THE CHALLENGE With COVID-19 flipping traditional recruitment efforts on their head, Regent’s University London set about designing a series of Virtual Open Events which would replace physical open days for the 2020 and 2021 recruitment cycle. Regent’s University London challenged Arke to: THE SOLUTION Over the last 3 years, we have worked closely with Regent’s […]
Keele University: Foundation Year
THE CHALLENGE Foundation Year (FY) courses offer great access to University for many starting undergraduate Higher Education who may not have the qualifications or are wanting to retrain in something new. As part of a wider 2021 recruitment campaign, Keele University tasked us in October 2020 with: Though a smaller intake, the turnaround time and […]
Keele University Spotify Advertising
THE CHALLENGE Keele University has offered Foundation Year programmes for over 70 years. The Foundation Year offers September starts across all subjects, and January starts across all science, humanities, social sciences and business routes. Keele University Foundation Year students often outperform their classmates – many go on to gain a first class or upper second […]
St George’s, University of London: Increasing applications during a global pandemic
THE CHALLENGE After successfully increasing reach, engagement & application/enrolments for 2019 intake, we were challenged by St George’s, University of London to do the same again for 2020, but this time during a global pandemic. THE SOLUTION Summary of the solution: RESULTS
King’s College London: Magazine Design
THE CHALLENGE Arke was appointed creative partners to King’s College London in 2019, providing ongoing creative marketing solutions to its various central and faculty departments, under their 5-year framework. In early 2020 lockdown, The Entrepreneurship Institute tasked Arke with re-imagining and producing a visual identity for the next annual edition of the Start! Magazine, seen […]
Andover College: Increasing open day attendees
THE CHALLENGE Increase open day attendees amongst school leavers & their parents as they have a high attendee to application conversion rate. For their March Open Day campaign our 5 objectives were: THE STRATEGY The strategy that we developed to help Andover College reach its March Open Day targets was constructed in concordance with the […]
Keele University: Clearing in a COVID world
THE CHALLENGE With COVID-19 bringing unknowns into the world, the Higher Education & Clearing landscape was volatile and unpredictable. Having started working together in May 2020, & set amongst increasing competition and an increase in the number of students entering Clearing, Keele University tasked Arke with: THE SOLUTION THE SOLUTION CONTINUED THE OVERALL APPROACH The […]
University of Kent: Increasing Clearing applications
THE CHALLENGE Increase Clearing applications by 10% for the September 2017 & 2018 intake. The University of Kent had five main objectives that were to be achieved during its 2018 Clearing campaign: THE STRATEGY We created 14 individual search campaigns with varying budgets to reflect the needs and unfilled places of each faculty, this was […]
ICE Benevolent Fund: Raising awareness
THE CHALLENGE The ICE Benevolent Fund is a registered charity set up to support current and past members of the Institution of Civil Engineers (ICE) and their immediate families. The charity offers financial support and guidance, wellbeing workshops and webinars, career coaching and counselling, as well as specialist support for those facing anxiety or depression […]
Whitehead-Ross Education and Consulting: Website redesign
THE CHALLENGE Whitehead-Ross Education and Consulting (WREC) is an educational and social welfare organisation that provides independent, free, government-funded courses and training programmes. From vocational training and adult education to social service provisions and job security for the currently unemployed, WREC offers a multitude of opportunities. WREC tasked Arke with increasing the performance of their website, […]
Arke x Magus Wealth: A look at the growth of our partnership
THE CHALLENGE We’ve worked with Magus Wealth, the Financial Planning and Wealth Management business, since 2021 to support them with a range of services, from launching their website to an entire creative and brand refresh. Magus Wealth approached us because they wanted a full-service agency that could: So, how did we get on? Here’s a […]
First4Adoption: Connecting future families
THE CHALLENGE Over a 5-year period (2013-2018), the number of children in care in the UK has risen by 8%, now totalling 700,000. During the same period, children being placed for adoption has fallen by a staggering 30% to only 2,500, children being adopted in 2018. First4Adoption, the national leading voice for children in care, […]
Williams: Increasing film sales
THE CHALLENGE Increase film sales and expand the customer base & registrants by innovatively targeting a new demographic with 50% less budget. Five objectives: THE STRATEGY We utilised customer data, Google Analytics insights & platform expertise to inform our creative strategy alongside highly relevant audiences. Lookalike and retargeting audiences – from the customer base – […]