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Case Studies

St George’s, University of London: Increasing applications during a global pandemic

THE CHALLENGE

students studying

After successfully increasing reach, engagement & application/enrolments for 2019 intake, we were challenged by St George’s, University of London to do the same again for 2020, but this time during a global pandemic.

  • To increase postgraduate taught degree UK applications & enrolments.
  • Specialist courses within a highly competitive marketplace.
  • Growing uncertainty amongst prospective students, due to switching to virtual learning solutions.

THE SOLUTION

Summary of the solution:

  • Examined the audience needs using advanced search intent analysis, across various stages in the student conversion journey.
  • Developed & managed an integrated brand & subject level PPC strategy, using the very latest in Google beta products & best practice.
  • Produced and evolved a custom remarketing model, tailored to different audience segments, including episodic messaging & use of various niche & premium media placements.
  • Carefully monitored, measured & evolved messaging, copy & artwork to reflect the changing needs of the prospective student, throughout COVID-19 lockdown.
adverts on devices

RESULTS

CPI – Bringing Innovation to Life

British Film Institute (BFI) – Bringing Hand-Picked Cinema to Untapped Markets

Asset Bank: A DAM Good Campaign
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What our client had to say…

“We’ve thoroughly enjoyed working with Arke on this campaign. They listened carefully to our brief and took a personal, responsive and adaptable approach to delivering on our objectives. We are really pleased with our results and the level of service we have received.”
– Marketing Manager, St George’s, University of London