The Challenge
Whitehead-Ross Education and Consulting (WREC) is an educational and social welfare organisation that provides independent, free, government-funded courses and training programmes. From vocational training and adult education to social service provisions and job security for the currently unemployed, WREC offers a multitude of opportunities.
WREC tasked Arke with increasing the performance of their website, through a redesign, in order to:
- To drive engagement on the website
- Increase the number of new users and leads interacting with WREC and their services
WREC wanted a website design that was visually pleasing whilst distinctively highlighting the vast selection of services they offer.
The Strategy
We sought to create a design accessible to all demographics who may need assistance navigating across a broad range of course choices. Through the simplicity of the design, we can efficiently prompt a call to action.
From this, our research formed by looking into website designs that were eye-catching but not overwhelming – immediately engaging our audiences and encouraging greater scroll depth.
As our eyes drew to the simplicity and spaciousness of website design, we began exploring the fundamentals of the Bauhaus Movement.
Due to the amount of content on the website, we form a grid system that brings structure and consistency to the website. This grid system creates focal points across the website, from which the audience’s attention becomes drawn. Practically, we form a map for content, ensuring information is carefully laid out and easily accessible to view.
Through our use of The Bauhaus Movement, WREC’s website would become drastically easier to navigate, improving UX and accessibility for new and returning users.
The Strategy CONTINUED
We altered the website flow architecture using wireframes. To highlight the streamlined navigation of WREC’S redesign, we created a website flow architecture to visually simplify and guide WREC through the site’s layout, underlining where and how each page is interlinked.
Our design choices were simple and straightforward to provide a better user experience for the website user. Not only did our choices elevate the accessibility of WREC’s website, as each piece of information became easy to read and distinguishable from the next, but it also modernised WREC’s website identity, leading users effortlessly to the next page.
Results
