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Health Counts 2024 Survey: Delivering a Decade of Data with Record-Breaking Results

THE CHALLENGE Once every ten years, the residents of Brighton and Hove are called on to fill out an important community health and wellness survey, the results of which help to inform vital decisions about future health and well-being services that may be required to meet residents’ needs. Having previously worked with the University of […]

Little Knellies: Enhancing Education

The challenge At Arke, we’re more than an agency – we’re an extension of our clients teams. So, when The Abbey School came to us to help spread the word of an exciting offer for their nursery ‘Little Knellies’, we couldn’t have been more excited to get stuck in. The team at Little Knellies wanted […]

Allsorts Youth Project: A Creative Refresh for training material

Allsorts Youth Project

Here at Arke, we’re big on community, so it’s important to us that we give back to our local areas. Regularly taking on passion projects, we were delighted to work with Allsorts Youth Project supporting their mission of listening to, connecting & supporting children & young people under 26 who are lesbian, gay, bisexual, trans […]

Shay & Blue: The Scent of Success – an award-winning perfume campaign

Shay & Blue

THE CHALLENGE As an e-commerce brand, luxury fragrance company Shay & Blue’s goal was to build a new engaged audience for their email marketing activity over the key sales period, Black Friday. But, as a strategic agency, we wanted to elevate this – building up everlasting data-driven targeting lists. We devised objectives to boost their […]

Shay & Blue: Halloween Brand Activation

Shay & Blue

THE CHALLENGE In the build up to Black Friday, leading luxury fragrance company Shay and Blue wanted to increase their mailing list to enhance their targeting pool (and capabilities) in the lead up to the big day.  Shay and Blue have a loyal customer base with high retention rates, as a result of their excellent […]

Soho Theatre: An Integrated Paid Media Campaign

Soho Theatre Festival Show

THE CHALLENGE London-based performing arts theatre Soho Theatre tasked Arke with delivering an integrated digital media campaign to effectively raise awareness and drive qualified traffic to the Soho Theatre On Demand Film Festival film pages. This followed the success of our work on their always-on campaign in 2021, which achieved a ROAS of 1,252.50%. To […]

Soho Theatre: Success of Jessie Cave

Jessie Cave Soho Theatre

THE CHALLENGE In 2021 during the height of the Covid-19 crisis, central London comedy, cabaret and theatre venue Soho Theatre was looking to diversify their offering, pivoting away from in-person shows to a focus on on-demand streaming. Preceding this, Jessie Cave’s critically acclaimed solo show Sunrise was a sell-out success, and would be available as […]

Curzon: Evidence based marketing

curzon

THE CHALLENGE Leading video-on-demand (VOD) platform Curzon Home Cinema tasked us with increasing film sales and expanding the customer base & registrants by innovatively improving campaign relevancy, utilising Google Analytics & outperforming competitors for film releases. Five objectives: THE STRATEGY One of our Google Analytics IQ Certified Partners audited the Curzon Home Cinema analytics accounts […]

Keele University: Maximising Open Day Registrations

Squirrel

THE CHALLENGE Keele University tasked us with increasing Open Day bookings and preparing prospective undergraduates ahead of their 2022 and 2023 intakes. In particular, Keele wanted to engage collegiate users, parents and other key influencers (family and friends) to drive awareness among these groups to maximise traffic to Open Day landing pages, and ultimately drive […]

King’s College London: Creative Rebrand

King's Rebrand Featured

THE CHALLENGE Founded in 2015, the King’s Entrepreneurship Institute supports and celebrates entrepreneurial thinking, skills and start-ups. A leader in higher education enterprise education, the Institute upskills and empowers the King’s community through a series of flagship events. After we successfully curated and designed the “Start! Magazine”, King’s were inspired to bring the rest of […]

Keele University: Foundation Year

ads on phone

THE CHALLENGE Foundation Year (FY) courses offer great access to University for many starting undergraduate Higher Education who may not have the qualifications or are wanting to retrain in something new. As part of a wider 2021 recruitment campaign, Keele University tasked us in October 2020 with: Though a smaller intake, the turnaround time and […]

Keele University Spotify Advertising

squirrel and spotify

THE CHALLENGE Keele University has offered Foundation Year programmes for over 70 years. The Foundation Year offers September starts across all subjects, and January starts across all science, humanities, social sciences and business routes. Keele University Foundation Year students often outperform their classmates – many go on to gain a first class or upper second […]

Andover College: Increasing open day attendees

Andover College

THE CHALLENGE Increase open day attendees amongst school leavers & their parents as they have a high attendee to application conversion rate. For their March Open Day campaign our 5 objectives were: THE STRATEGY The strategy that we developed to help Andover College reach its March Open Day targets was constructed in concordance with the […]

University of Kent: Increasing Clearing applications

University of Kent

THE CHALLENGE Increase Clearing applications by 10% for the September 2017 & 2018 intake. The University of Kent had five main objectives that were to be achieved during its 2018 Clearing campaign: THE STRATEGY We created 14 individual search campaigns with varying budgets to reflect the needs and unfilled places of each faculty, this was […]

ICE Benevolent Fund: Raising awareness

ICE Benevolent Fund

THE CHALLENGE The ICE Benevolent Fund is a registered charity set up to support current and past members of the Institution of Civil Engineers (ICE) and their immediate families. The charity offers financial support and guidance, wellbeing workshops and webinars, career coaching and counselling, as well as specialist support for those facing anxiety or depression […]