THE CHALLENGE
Founded in 2015, the King’s Entrepreneurship Institute supports and celebrates entrepreneurial thinking, skills and start-ups. A leader in higher education enterprise education, the Institute upskills and empowers the King’s community through a series of flagship events.
After we successfully curated and designed the “Start! Magazine”, King’s were inspired to bring the rest of the brand up to the same level.
- The old identity was an accumulation of existing assets that were merely functional
- No set brand guidelines
- Consistency and cohesion was required
THE SOLUTION
- We began with a discovery phase, comprising of prescriptive workshops, mind maps and collaborative research
- Using the findings from our research and discovery, we developed moodboards and stylescapes to align visions
- With raw components such as the tone, style and language solidified we then began to sculpt these assets into complete concepts for various channels using mock-ups, existing content and templates
- With the concept approved by all key stakeholders, we moved on to production and the creation of a set of brand guidelines in the form of a style guide and a brand toolkit that allows any member of the EI team to create on brand visuals
- This toolkit included editable templates for a variety of social platforms, both internal and external comms, as well as a wide variety of widgets, stickers and icons
THE RESULT
- The result is a brand which maintains a balance between sophistication and playfulness, whilst showcasing the institute’s unique path and expression
- The tactile and energetic marks bring a dynamism to the visuals, mirroring the institutes stance as disruptors and non-conformists
- Through modern composition we created a confrontational and engaging identity to inspire the future entrepreneurs of this generation, and beyond
WHAT’S NEXT?
We’re now working on a new project with the Institute celebrating their first 100 ventures. Watch this space…
