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The Challenge

Founded in 2015, the King’s Entrepreneurship Institute supports and celebrates entrepreneurial thinking, skills and start-ups. A leader in higher education enterprise education, the Institute upskills and empowers the King’s community through a series of flagship events.

After we successfully curated and designed the “Start! Magazine”, King’s were inspired to bring the rest of the brand up to the same level.

      • The old identity was an accumulation of existing assets that were merely functional
      • No set brand guidelines
      • Consistency and cohesion was required
King's Rebrand Challenge

The Solution

      • We began with a discovery phase, comprising of prescriptive workshops, mind maps and collaborative research
      • Using the findings from our research and discovery, we developed moodboards and stylescapes to align visions
      • With raw components such as the tone, style and language solidified we then began to sculpt these assets into complete concepts for various channels using mock-ups, existing content and templates
      • With the concept approved by all key stakeholders, we moved on to production and the creation of a set of brand guidelines in the form of a style guide and a brand toolkit that allows any member of the EI team to create on brand visuals
      • This toolkit included editable templates for a variety of social platforms, both internal and external comms, as well as a wide variety of widgets, stickers and icons
King's Rebrand Solution

The result

      • The result is a brand which maintains a balance between sophistication and playfulness, whilst showcasing the institute’s unique path and expression
      • The tactile and energetic marks bring a dynamism to the visuals, mirroring the institutes stance as disruptors and non-conformists
      • Through modern composition we created a confrontational and engaging identity to inspire the future entrepreneurs of this generation, and beyond
King's Rebrand Result

What’s next?

We’re now working on a new project with the Institute celebrating their first 100 ventures. Watch this space…

King's rebrand 5

A thoroughly enjoyable process and brilliant end result. You are all super open-minded and receptive, which makes your team a joy to work with!

Director, Entrepreneurship Institute

King’s College London

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