Health Counts 2024 Survey: Delivering a Decade of Data with Record-Breaking Results
THE CHALLENGE Once every ten years, the residents of Brighton and Hove are called on to fill out an important community health and wellness survey, the results of which help to inform vital decisions about future health and well-being services that may be required to meet residents’ needs. Having previously worked with the University of […]
Keele Clearing: Predicting Progress
THE CHALLENGE We’ve worked with Staffordshire-based institution Keele for three years now, helping them to increase their student intake and build awareness of Britain’s best university, as ranked by students (Student Crowd University Awards 2022). One of the biggest days in the student recruitment calendar is Clearing – the process after Results Day when students […]
Kaleidoscope: Boosting Global Buzz
THE CHALLENGE We were tasked by London-based film distributor Kaleidoscope to increase awareness of their children’s film Mia & Me: The Hero of Centopia, the hit television series watched by millions of children globally. THE CHALLENGE CONTINUED Kaleidoscope required an agency that could provide fast turnaround times, navigate short advertising windows, and be well-versed in […]
Curzon: Evidence based marketing
THE CHALLENGE Leading video-on-demand (VOD) platform Curzon Home Cinema tasked us with increasing film sales and expanding the customer base & registrants by innovatively improving campaign relevancy, utilising Google Analytics & outperforming competitors for film releases. Five objectives: THE STRATEGY One of our Google Analytics IQ Certified Partners audited the Curzon Home Cinema analytics accounts […]
Keele University: Maximising Open Day Registrations
THE CHALLENGE Keele University tasked us with increasing Open Day bookings and preparing prospective undergraduates ahead of their 2022 and 2023 intakes. In particular, Keele wanted to engage collegiate users, parents and other key influencers (family and friends) to drive awareness among these groups to maximise traffic to Open Day landing pages, and ultimately drive […]
Keele University Spotify Advertising
THE CHALLENGE Keele University has offered Foundation Year programmes for over 70 years. The Foundation Year offers September starts across all subjects, and January starts across all science, humanities, social sciences and business routes. Keele University Foundation Year students often outperform their classmates – many go on to gain a first class or upper second […]
Chesterfield College Group: Google Analytics Training
THE CHALLENGE Chesterfield College Group actively competes with big city college groups in Sheffield and Derby. They were carrying out paid media and organic marketing efforts in-house but, with limited resource, found it difficult to prove return on investment. Attributing enrolled students to their marketing investments became a new focus across the marketing team as […]
University for the Creative Arts: Recruitment Campaign for Digital Transformation
THE CHALLENGE UCA underwent a digital transformation project throughout 2019, which was fully supported by a new recruitment campaign concept, designed to inspire, engage and convert students throughout their journey into Summer 2020. THE SOLUTION RESULTS
College of West Anglia: Google Ads training
THE CHALLENGE The College of West Anglia is one of the largest providers of education and training in Norfolk and Cambridgeshire, with a focus on developing students’ skills and talents to prepare them for work and university life. With a global pandemic forcing the UK into lockdown, and with enrolment targets growing, but budgets remaining […]
Keele University: Clearing in a COVID world
THE CHALLENGE With COVID-19 bringing unknowns into the world, the Higher Education & Clearing landscape was volatile and unpredictable. Having started working together in May 2020, & set amongst increasing competition and an increase in the number of students entering Clearing, Keele University tasked Arke with: THE SOLUTION THE SOLUTION CONTINUED THE OVERALL APPROACH The […]