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Case Studies

Chesterfield College Group: Google Analytics Training


Chesterfield Challenge

Chesterfield College Group actively competes with big city college groups in Sheffield and Derby. They were carrying out paid media and organic marketing efforts in-house but, with limited resource, found it difficult to prove return on investment.

Attributing enrolled students to their marketing investments became a new focus across the marketing team as enrolment targets grew but budgets remained the same.

  • Lack of in-house resource to crunch multiple data streams & analyse efficiently
  • Identified that training would improve their marketing analytics efforts & therefore provide timely insights
  • The need to digitally track students throughout the conversion journey


Custom analytics implementation:

Chesterfield Solution
  • Arke carried out a data and technology audit for the college, identifying areas of data-breaks and sources of erroneous data. We then used this as a blueprint to build a custom analytics implementation to suit the institution’s technologies, systems, people and processes
  • This implementation allows the team to identify various segments of prospective students, the marketing tactics which influenced them and their content experience which nurtured them to apply


Bespoke on-site training

  • As confidence using Google Analytics to its full potential was low amongst the team, we conducted hands-on training to empower them with practical skills, training check-ins and a training manual reflecting their bespoke accounts, so they could use the new data available to them for decision making
  • The team wanted to work in an agile manner, therefore, Arke also implemented Google Tag Manager and provided configuration training
  • The training also focused on the everyday activities they could conduct in order to enrich the data further and give an even deeper context

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What our client had to say…

“Wonderful, forward-thinking agency to work with. It’s always easier to work with people you get on with, Arke definitely fall into this bracket.”
– Marketing Manager, Chesterfield College Group