Strategic campaigns

built to perform

Paid Media Agency

Q: Which platforms does Arke’s paid media team specialise in?

We’re basically everywhere your audience hangs out – and then some. From Google Ads, YouTube, Meta, LinkedIn, TikTok, and programmatic display like Amazon DSP and all other emerging channels, we make sure your campaigns appear where they’ll get seen, clicked, and remembered. Think of us as your paid media Swiss Army knife: ready for anything.

Q: How does Arke approach targeting and audience segmentation for paid campaigns?

We’re part data detective, part audience whisperer. Using geo-targeting, retargeting, behavioural insights, and custom/lookalike audiences, we find the people who actually care about your brand, and ignore the ones who don’t. The result? Ads that land with the right people, at the right time, in the right place.

Q: How does Arke optimise paid campaigns for performance?

Campaigns aren’t “set it and forget it” at Arke. We A/B test everything, tweak bids, refresh creatives, and optimise landing pages to squeeze every drop of performance out of your budget. It’s like giving your campaign a personal trainer, flexing those metrics and building ROI muscles daily.

It’s not just about increasing visibility; it’s about creating targeted campaigns that put your brand in front of your future customers.

Paid Media services that inspire action

Reach the right audience, wherever they are.

From search to social to programmatic, your audience is already out there.

Paid media puts your message in front of them at the moments that matter, whether they’re discovering something new, comparing options, or ready to book. We use data-led targeting to make sure your ads don’t just appear, they resonate.

Turn attention into action.

Clicks aren’t the end goal – conversions are.

Our campaigns are built to inspire action, whether that means ticket sales, bookings, donations, or memberships. With creatives that speaks to both the head and the heart, we bridge the gap between curiosity and commitment.

Maximise every pound you spend.

Paid media is only powerful if it delivers a return.

We make sure your budget works harder by optimising campaigns daily, testing creative, and refining targeting. The result? Ads that cut wasted spend, drive measurable growth, and deliver real impact where it counts.

Paid Media for your industry

Ecommerce and retail

In ecommerce, paid media is one of the fastest ways to drive sales and keep products visible in a crowded marketplace. From Google Shopping to dynamic social ads, we help you reach high-intent buyers at the right moment, reduce reliance on organic peaks, and maximise every pound of ad spend to boost revenue.

See the solution

Travel and tourism

For travel brands, demand is seasonal and competition is fierce. Paid media helps you stay visible year-round – filling peak-season packages, promoting off-season escapes, and capturing last-minute bookings. We build data-led campaigns across Google, Meta, TikTok and beyond that inspire travellers at every stage of the journey.

Show the steps

Education

Students and parents often begin their decision-making online. Paid media ensures your courses and programmes are front and centre when it counts – from awareness-building campaigns to precise targeting around application deadlines. We help you attract the right learners, boost enrolments, and reduce wasted spend.

See the approach

Arts and Culture

Whether it’s launching a new exhibition, selling out performances, or growing memberships, paid media connects your work with the audiences who matter most. We run PPC campaigns across search and social that inspire curiosity, drive attendance, and keep your organisation visible in an increasingly competitive cultural landscape.

Discover the strategy

British Film Institute (BFI):

Achieving 700% Growth for Independent Cinema

Learn how we positioned the BFI Player as a serious competitor to the streaming giants, while growing and diversifying its subscriber base.

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YoY Increase of Peak Months’ Trials

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Trial to Paid Conversion Rate

Read case study

British Film Institute (BFI):

Learn how we positioned the BFI Player as a serious competitor to the streaming giants, while growing and diversifying its subscriber base.

What our clients have to say…

“

Arke Agency has been brilliant and are our trusted media buying agency. They have helped us to execute multiple campaigns across the last couple of years and provided excellent communication, clarity and reporting throughout, as well as access to the best placements and knowledge about channels. Everyone is also super friendly and a pleasure to work with.

Senior Marketing Campaigns Manager

London Gatwick Airport

“

It is great to see the positive results from all the work that has been put into this, we are looking forward to more great results in the future.

Sandro Bondicov, Digital Marketing and Web Officer

University College Birmingham

“

Arke did a great job of understanding our business needs and putting together a marketing strategy to increase course sign-ups.

Mona Gerken, Business Development Officer

Oxford Brookes Business School

“

Arke’s meticulous approach, attention to detail and communication throughout the project provided us with invaluable market insights. Their analysis highlighted suggested areas for improvement and opportunities for growth, leading to actions we could take forward to enhance our competitive positioning. Arke’s expertise and dedication were instrumental in the success of this project.

Customer Acquisition Lead

Asset Bank

“

Reflecting on 20 years of work was never going to be an easy task, but we are thrilled with the final projects. The energy and positivity the team brings to our partnership cannot be understated – and it’s not taken very long for us to become much more in tune and aligned on the creative vision and implementation. We’re looking forward to seeing where the partnership takes us.

Abi Sawyer, Communications, Content & Channels Manager

CPI

“

We have worked with Arke for over four years, and they consistently deliver outstanding results. Driving year-on-year improvements across a multitude of campaigns, including Clearing, and Arke consistently deliver strong ROI. Our work together has even won industry awards. A fantastic agency to work with—highly recommended!

Steve Male, Associate Director of Marketing

Keele University

“

Working with Arke has been a pleasure. They took the time to truly understand our platform inside and out, unlocking new potential through strategic performance initiatives. Delivering clear results over the past two years – double-digit growth across our core digital marketing KPIs and a significant uplift in campaign conversion rates.

Senior Marketing Manager,

BFI Streaming

“

Thanks for the enthusiasm from your side as always, your team has definitely won everyone over with their positivity which is always lovely.

Becky Hynes, Senior Marketing Manager

Envitia

“

Many thanks to Arke Agency for providing high-quality, pro bono support that was creative, flexible, and responsive to our needs. It was a pleasure working with your team, and we appreciate your wider commitment to being an Endometriosis Friendly Employer and supporting our community.

Endometriosis UK

“

We were incredibly pleased with the results of our fully-funded nursery campaign, allowing greater access to private childcare. Arke were exceptional in getting our campaign in front of the eyes of thousands, helping bring the next generation of women to The Abbey school.

Pete H, Director of Marketing and Admissions

Little Knellies

“

Arke has been a game-changer for us, spearheading the creation of impactful awareness campaigns that breathe life into our applications and give our courses a powerful boost when it matters most. We’re thrilled to have them on board, we’re updated with progress regularly and feel confident taking their suggestions to level up our campaigns.

Stephen Court, Chief Marketing Officer

LAMDA

“

Arke has been a true asset to Brighton Festival’s digital growth throughout the campaign. The constant communication and recommendations to optimise our channels has been exemplary, and we look forward to continuing this relationship with them further.

Rosie Blackwell Sutton, Marketing Manager

Brighton Festival

“

We love how Arke responded to our feedback and approached us with a new campaign concept and library of creative that fits into our wider brand goals. As we have continued to work closely together, the strategic support in achieving our objectives is incredible

Zoe Masterson, Managing Director

Joint

“

A thoroughly enjoyable process and brilliant end result. You are all super open-minded and receptive, which makes your team a joy to work with.

Director

King's Entrepreneurship Institute

“

The way Arke has driven and managed this campaign, alongside the results, is exemplary. It has given us the confidence to let Arke lead the way on our future campaigns and determine the direction our paid media needs to go in to truly drive our brand forward.

Managing Director

Shay & Blue

“

I’ve never been prouder to hand out a brochure – it’s perfect. Arke has taken our brief and run with it, producing a piece of art that I just want to hand out to everyone – prospective client or not!

Mike Aitken, Founder and Chairman

Magus Wealth

“

Arke Aren’t Like Other Agencies I’ve Worked With Before, They’re Refreshing.

Marketing Manager

University for the Creative Arts

Performance media

that delivers real growth

Work with Europe's Best Independent Agency

Paid Search

Paid search puts your brand in front of customers the moment that they’re actively searching for products and services. At Arke, we are building data-driven campaigns across Google and Bing that capture high-intent audiences, optimise bids in real time, and continuously refine strategy to maximise clicks, conversions and increase your ROI. Every campaign is bespoke and tailored to your goals, delivering measurable results that drive growth.

Paid Social

Paid social covers advertising across social networks where your audience is spending their time. Arke’s paid social services cover everything from Meta, TikTok, LinkedIn and more, focusing on delivering visually striking, strategically targeted ads that will drive your brand awareness, increase engagement and propel direct responses. By combining sharp audience segmentation with creative ad formats, we help brands connect with new and existing customers, which drives measurable business results.

Programmatic/Display

Programmatic and Display advertising leverage advanced automation and audience data to place your brand in front of the right people at scale. We activate high-impact creative across premium websites, apps and digital networks to build awareness, retarget engaged users and reinforce messaging throughout the buying journey. With data-led targeting and continuous optimisation, we maximise efficient reach, drive qualified engagement and generate incremental growth.

OOH

From buses to billboards, OOH puts your brand in front of the right people at scale. We partner with top-tier OOH networks to make impactful, high-visibility campaigns more accessible than you might expect. By combining striking visuals with clear, actionable messaging, we ensure your brand gets noticed every single day.

FAQ's

We've got your answers.

Which platforms does Arke’s paid media team specialise in?

How does Arke approach targeting and audience segmentation for paid campaigns?

How does Arke optimise paid campaigns for performance?

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Let's get started

Got a mission for us? The Arkenauts are all ears! Book a call, drop your brief or enquiry into our digital portal, and we’ll be in touch straight away!

+44 (0)1273 041111

hello@arkeagency.com

Book a free consultation

British Film Institute (BFI): Achieving 700% Growth for Independent Cinema

Paid Media Agency

As awarded by

Reach the right audience, wherever they are.

Turn attention into action.

Maximise every pound you spend.

Ecommerce and retail

Travel and tourism

Education

Arts and Culture

Working with businesses like yours

What our clients have to say…

Work with Europe's Best Independent Agency

Paid Search

Paid Social

Programmatic/Display

OOH

Which platforms does Arke’s paid media team specialise in?

How does Arke approach targeting and audience segmentation for paid campaigns?

How does Arke optimise paid campaigns for performance?

Latest news from the Arkenauts

Rethinking Ad Copy Governance

Ads and Website UX

ChatGPT Ads: Premium Intent or Premium Hype?

Let's get started