The Brief

Envitia is a software and digital services company that specialises in solving complex data challenges. With work that spans industries such as environmental, maritime, and defence, their work is vital and often complex.

Recognising that it was time for a brand refresh, they reached out to Arke’s Creative Team for help to update their brand guidelines and develop new templates for their presentation decks.

They wanted to modernise their identity, designing something cleaner while holding on to the familiar core elements their key stakeholders recognised.

The goal was to refresh Envitia’s visual identity, which Arke then encapsulated in an updated set of brand guidelines. These were then rolled out and applied to key brand assets, sales and marketing collateral, and were to be applied across their website and social media templates later.

A Strategy for Clarity

Our brand development strategy centred around cutting through complexity. Envitia works in challenging sectors and often tackles highly technical issues, so its brand must communicate a minimalist and confident vision without diluting its expertise.

We collaborated closely with the team to understand their business and ambitions, then delivered a solution that balanced creativity with practicality while meeting both budget and schedule.

Colour Palette Refresh

Our creative team dove in to broaden Envitia’s brand style, starting with the colour palette.

We saw an opportunity to bring more depth and expression to their visual identity by introducing a thoughtful secondary colour palette that complements the core brand while adding flexibility and warmth.

These new tones allow Envitia to tell richer stories, clearly differentiating presentation segments. The secondary warmer, brighter tones provide contrast to the primary Midnight Blue and Envitia Green colours, which would be used to make diagrams, charts, and infographics pop.

We also created muted versions of the primary blue and green, which would be used for overlaying body copy, adding dimension to their presentations.

Imagery Treatment, Ownership, and Modernisation

It was a priority for both Arke and Envitia to “own” their visual narrative, making their brands easily distinguishable and memorable.

To achieve this, we introduced customised imagery treatments: the photography was divided into four visual groupings, and custom overlays, filters, and graphical elements were applied to photographs, creating a distinctive and recognisable aesthetic.

This approach not only enhanced visual appeal but also ensured consistency across all platforms and materials.

One of the biggest challenges we faced came from the technical nature of Envitia’s work. The content demanded a high level of design skill to ensure it was both visually engaging and immediately understandable.

By translating dense and intricate information into clear visualisations, we gave Envitia a way to communicate complex ideas confidently and easily. 

The result was a refreshed brand identity that feels both modern, credible and timeless, while staying true to the company’s foundations.

The new guidelines and collateral have empowered the internal team to present a consistent and professional image across all platforms, producing better brand alignment and internal adoption.

Patterns with a Purpose

Continuing to add variation to Envitia’s graphic portfolio, we created patterns inspired by geospatial elements that were integrated into the brand’s visual language.

These patterns served as subtle nods to Envitia’s core services, adding texture and depth to their communications while maintaining a clean and professional look and would be used to introduce visual breaks in documents and presentation decks.

Taking the refresh further

Envitia were thrilled with Arke’s work in providing them with an easy way to communicate their complex ideas and knowledge with simplicity and confidence.

Envitia’s brand, however, isn’t limited to the digital space – it also needs to live and breathe in the physical world, extending beyond the logo to create a unified and adaptable brand experience. From staff materials and event assets to promotional items and social media, Envitia’s brand is designed to grow, evolve, and make an impact wherever it appears.

Your brand refresh is here

As a Creative Marketing Agency, our Brighton-based team takes complex challenges across a range of industries and deliver award-winning results so you can scale your brand and engage with your audience further.

Ready to update your brand? Let’s talk through it.