How to grow your brand on social media in 2023
The new year brings many new opportunities for your business, and social media should definitely be on your radar. From YouTube to TikTok to Snapchat, we’re discussing our predictions for 2023 and what you need to do to make the most of the trends. Scrap long-form: Short-form is where it’s at We’re on the go […]
Values: How Your brand Can Be its Best This Holiday
This blog covers how brands can be their best by demonstrating their values and interacting with communities.
How to create an award-winning campaign
Would you like more recognition for your brand? You’ve come to the right place. 2022 has been a huge year at Arke; we’ve broken our record for award wins, having won at the UK Social Media Awards and the European Paid Media Awards with our work on the Living Wage campaign with Brighton Chamber and […]
How to build customer personas: The marketing guide
What is a persona in marketing? A marketing persona is essentially a character that personifies your audience best. The reason brands and marketers spend so long building personas is so that they can understand their audience. Whether you imagine your target audience as one of the Sanderson Sisters from Hocus Pocus or Ned Schneebly from […]
Ultimate guide to branding: TOV and messaging framework
Do you have clear tone of voice guidelines in place for your brand? If you don’t already have a messaging framework in place, you need one, especially amid the cost of living crisis. Knowing how to craft your brand voice, be sensitive and communicate effectively with your audience is more important than ever when consumers […]
Building brand equity amid rising inflation: A guide for brands
Inflation, rising energy bills, petrol prices through the roof… The cost of living increase really does sound like all doom and gloom. But businesses can’t just shut up shop in response to this. What to do? There are smarter, more strategic ways to deal with the crisis. Reassessing strategy and planning for a post-recession future […]
Product Placement in Gaming: Tips for next-level advertising
This blog covers how brands can implement gaming into their marketing strategy through product placement tactics.
Politics & brands: Should you speak up?
This blog delves into the question – should brands get involved in current political topics?
Hero Campaigns: How language leads to success
This blog covers how a selection of the greatest campaigns use language to make their ads more engaging and persuasive.