A|B Testing 101: Split Testing in Google and Microsoft Ads

Have you ever wondered why your ads on Google or Microsoft aren’t getting the results you were hoping for? In today’s digital world, competition is higher than ever, making it increasingly difficult for businesses to stand out and make their voices (and USPs) heard. In order to stand out in an increasingly noisy digital landscape, […]
Lucky Number 13? Our Awards Season Recap (So Far!)

It’s been a busy few months here at Arke! Not only have we just been shortlisted for 2 more awards at the UK Search Awards (bringing us up to a grand total of 13 awards shortlists), but we’ve also taken home two awards at the UK Agency Awards last month. With these wins, we’re now […]
As You Wish: Arke’s brightonSEO Recap

With AI continuing to be an industry hot-topic, it’s no surprise that there were plenty of incredible talks at brightonSEO about the most effective ways to implement AI in your marketing workflows. Despite this, the topics that resonated most with us were resoundingly about staying human in this new landscape. Our award-winning team are always […]
Essential Marketing Tips to Get Ahead of the Game for Black Friday and Cyber Monday

With the days getting shorter and autumnal decorations already gracing the high street, many brands are gearing up for the end-of-year sales period. Whilst you pre-register for our full 2024 State of UK Commerce report, here are our top tips for preparing for Black Friday and Cyber Monday. 1. Start Early with Teaser Campaigns Build […]