ARTS & CULTURE MARKETING
Culture is everything.
Inspire others with your passion.
From theatre to galleries, festivals to museums – these institutions matter. With the right marketing strategy, your passion can inspire more people than ever before.
We understand arts and culture pain points
Limited resources make it hard to do more with less.
Many arts and culture organisations operate with small teams, tight budgets, and competing priorities. We help you maximise the value of every marketing campaign, finding efficient ways to extend your reach without stretching resources too thin.
Standing out is tough in a crowded cultural landscape.
Cutting through the noise requires more than promotion: it needs clear positioning and authentic storytelling. We craft marketing narratives that make your organisation distinctive, so the right audiences connect with what you do best.
Digital shifts are reshaping how audiences connect.
Audiences increasingly expect engaging online experiences, from discovering events on social media to booking seamlessly on mobile. We help you adapt with strategies that blend tradition and technology, ensuring your passion reaches people wherever they are.
Let's talk travel
Travel and tourism has never been more dynamic.
That’s exciting – but it also means trends shift fast, influencers shape demand, and your audience is more diverse than ever, with different groups seeking different things: value, uniqueness, flexibility, or inspiration.
We help travel brands navigate that complexity. From adapting to fast-changing behaviour to building scalable strategies that work across channels and markets, we bring clarity, creativity and measurable results. Whether you’re chasing bookings, loyalty, or market share – we help you get there.
ARTS AND CULTURE MARKETING SERVICES
Strategy
A marketing strategy for the arts and culture space needs to balance creativity with sustainability. We work as your strategic partner to help you define your positioning, strengthen your brand, and reach audiences in ways that drive both conversion and long-term impact. From fundraising campaigns to ticket sales, our strategies are built to support your mission as well as your growth.
SEO
Search is where new audiences discover culture. Whether they’re looking for a local event, planning a gallery visit, or researching performances. With AI reshaping how people find and choose experiences, arts and culture SEO is more important than ever. We build strong technical foundations and create content that connects your stories to the audiences most eager to engage.
Paid Media
Arts organisations often struggle to get beyond their existing audience. Paid media solves that by finding and engaging new people where they already are. From search to social to streaming. Our campaigns connect with the right audience at the right time, turning awareness into attendance and casual interest into lasting support.
Design
In arts and culture, design and creativity are already at the heart of what you do. Our role is to make sure that artistry connects across every medium: posters, programmes, digital campaigns, motion graphics and ads, we do it all. Think of us as the lens through which your work is projected into the world: design that doesn’t overshadow your craft, but amplifies it, ensuring your story reaches audiences wherever they are.
Looking for campaigns that captivate and connect? Get in touch with us today to start your journey with Arke.
Working on award-winning campaigns with:
Brighton Festival: Making our city thrive
London Gatwick: Strategic Flight to Market Expansion
Key Results
3.9M
42,439
Impressions. +58% vs initial estimates
Total clicks vs estimates
1,523
1,095%
Ticket sales
Increase in tracked purchases year-on-year
Kicking off Brighton’s summer season, Arke partnered with Brighton Dome & Brighton Festival to reignite post-Covid engagement, boost brand awareness, and drive record-breaking ticket sales.
Through a multi-layered, full-funnel digital campaign across YouTube, Meta, and Google, supported by a £10K Google Grant, Arke delivered a seamless strategy from awareness to conversion. Using geo-targeting, detailed audience segmentation, and creative collaboration with the client, campaigns showcased the best of Brighton’s talent while reaching high-intent audiences across the South.
Agile budget management and constant optimisation ensured every show received tailored attention, transforming Brighton into a vibrant hub of culture and creativity throughout the festival season.
Gatwick handled 2.33 million more passengers in 2024 compared to the previous year
86% increase in impressions across all media channels
1542% increase in Google Search clicks versus estimates
5–7% lift in positive brand associations around transport links since January 2024
“Arke has been a true asset to Brighton Festival’s digital growth throughout the campaign. The constant communication and recommendations to optimise our channels has been exemplary, and we look forward to continuing this relationship with them further.”
– Marketing Manager,
Brighton Festival
As recognised by:
What our clients have to say...
Get in touch
Got a mission for us? The Arkenauts are all ears! Book a call, drop your brief or enquiry into our digital portal, and we’ll be in touch faster than you can say “blast off!” 🚀
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