CPI
Bringing Innovation to Life
CASE STUDY
We delivered for CPI’s 20th anniversary
An immersive set of digital and physical assets to engage audiences and share the successes they achieved across their first twenty years of CPI’s history.
The Brief
CPI (Centre for Process Innovation) is a pioneering organisation at the forefront of innovation, driving advancements in various sectors through cutting-edge research and development. The social enterprise provides the equipment, labs, and expertise to scientists and businesses who are ready to take their work from the idea stage to the market, and everything in between.
To celebrate their 20th anniversary, CPI turned to Arke with a bold proposition: showcase CPI’s achievements across a range of different media. Our work together saw us creating a series of captivating case study animations highlighting their key milestones. The series of short, looping videos featured their top projects and achievements over the past 20 years, for display at trade shows and within the organisation’s numerous offices.
Showcasing innovation and growth
CPI had achieved so much in 20 years, and we were entrusted to find a way to cohesively and dynamically showcase their success for the screen in the form of the case study motion pieces.
Arke’s animated designs provided clear, straightforward demonstrations of CPI’s achievements over that period, effectively engaging viewers in a memorable way, making it not just a display of data but an experience in itself.
We hit the ground running working with CPI, pulling their milestone projects to the forefront
across a suite of complementary materials, both physical and digital – literally bringing innovation to life”
Matt Stokes
Arke’s Head of Creative
From animations to interactivity
As well as the case study animations, Arke created a timeline for CPI’s 20th anniversary, an engaging, interactive experience being showcased at roadshows, expos, and networking events, highlighting CPI’s key milestones and achievements.
This immersive experience included tabs for deeper audience engagement, allowing users to browse through more content including videos and photo galleries.
A look for 20 years of success
We used CPI’s sleek palette of silver and white against a blue-grey gradient, accentuated by vibrant orbs to add visual interest and dimension. The swirling design of the 20th anniversary logo was incorporated to infuse a sense of movement and depth into the timeline, with curved lines being adopted to stand out from CPI’s regular angular linear compositions.
From digital to physical
With an event fast approaching, we knew CPI needed something innovative for handouts, something that would stand out from the usual leaflets and truly celebrate their 20th-anniversary milestones. So we crafted a unique, engaging piece that would highlight their three core pillars: People, Places, and Planet, all on a spinning wheel, inspired by a planisphere.
Through several stages of conceptualisation, we honed in on a single, circular rotating wheel, which was both simple and versatile. This design allowed us to showcase CPI’s greatest achievements, aligned with their values, while maintaining a clean, modern look.
Our process saw us iteratively experimenting with elements to provide depth and focus, and choosing the perfect matte finish for a sleek, professional feel. To drive engagement further, we included a QR code linking directly to CPI’s 20th-anniversary landing page. The result was a dynamic, eye-catching piece that perfectly aligned with CPI’s brand and drew in the crowd.
This spinning wheel would accompany the digital timeline at roadshows, seamlessly bringing the multi-faceted creative project together and offering a cohesive, interactive experience that celebrated CPI’s 20-year journey.
Outcome: Celebrating 20 Years with Style
What began as an initial creative project evolved into a three-tier experience across different mediums.
We delivered a series of products that CPI was proud to showcase, that truly captured their journey and highlighted their many achievements. Our team transformed their impressive growth into engaging elements that captivated audiences at roadshows and expos.
We thrive on the collaboration with CPI’s inhouse team, syncing up with their vision and leveraging our expertise in design and interactivity. Together, we crafted a project that not only celebrated CPI’s rich history but also set the stage for its future innovations.
Check our creative services page for more insights into our projects and creative solutions.
Reflecting on 20 years of work was never going to be an easy task, but we are thrilled with the final projects.
We’re looking forward to seeing where the partnership takes us.”
Communications, Content & Channels Manager
CPI
Related Case Studies
Let's get started
Got a mission for us? The Arkenauts are all ears! Book a call, drop your brief or enquiry into our digital portal, and we’ll be in touch straight away!