Understand online customer behaviour across your web properties & develop strategies to improve their customer journey to conversion
Learn how to plan, create and execute effective A/B tests
Access the latest conversion optimisation software to dynamically create tests at scale and speed
Manage web property A/B tests in-house and continuously improve aspects of your landing pages/website
Set clear KPIs to improve the experience your customers have with your website & make changes which positively contribute towards your KPIs
Improve your ROI exponentially
Marketing Manager
University for the Creative Arts