Start! a supportive, career-enhancing annual from King’s Entrepreneurship Institute (EI), offers young adults a resource that helps in developing an entrepreneurial mindset. Arke was challenged to create a visual identity and contemporary editorial design for the future issues of Start! that builds on their current branding.

A design system that embraces the Institute’s empowering heritage in a graphic language that is sharp, refined, and open. A bold masthead matched by cover art that uses type and image for maximum graphic impact. A redesigned 12-column grid that improves readability and offers flexibility to use illustration, photography, and pull quotes.

The magazine launched with a digital animated campaign that was branded across their social media accounts.