The Client
The Manufacture of Active Implant and Surgical Instruments (MAISI) is a UK team of Engineers, Quality and Operational staff at the School of Biomedical Engineering and Imaging Services (KCL). Launching in 2020, MAISI received £5.2 million from the Welcome Grant.
Using this, MAISI constructed a fully-functioning manufacturing facility to craft, assemble and legalise a wide array of imperative medical devices. Through swift development of active implants to surgical instruments, MAISI halved the manufacturing processes from 10 to 5 years – a revolutionary step in medical engineering.
The development of life-saving technologies takes time. However, MAISI is well-recognised for its streamlined construction of medical appliances, accelerating the transition from conceptualisation to clinical evaluation.
MAISI also wanted to increase visibility for the entire facility. Reactively, this would boost awareness and engagement for academic researchers, start-ups and SMEs – target audiences MAISI desires to collaborate alongside.
Research
Initial research for the project began at their facility. We found ourselves inspired by the technical drawings the team would receive for 3D product translation.
Since MAISI desired to expand its audience, shapes maintained the device’s importance; whilst keeping it easy to understand in future creative.
Our visit to the site shone a light on MAISI’s manufacturing process as they guided us through all the varying outputs produced. The tools highlighted the beauty and craft in machinery, outputting colour mixtures across the spectrum in distinct gradients.
From further exploration into the brand and its services, the MAISI team presented themselves as an individualistic team, creating comfort and personal experiences for clients.
Associating MAISI’s brand through this distinct cultural identity and the community of individuals that make them, the design would illustrate their complex medical services as caring and approachable.