Brief

The Entrepreneurship Institute wants to show that running a business is for everyone. Arke was asked to help curate a visual identity system that builds on the entrepreneurship history of producing future leaders and innovative problem solvers.

Approach

Our branding expresses the way in which the institute is a place to find your personal career path in entrepreneurialism. With the introduction of painterly strokes, we were able to reflect the expressive, innovative, and personal experience of the institute through the unity of the brand.

Outcome

The result is a visual identity which maintains a balance between sophistication and playfulness, whilst showcasing the institute’s unique path and expression.

SERVICES USED: CREATIVE STRATEGY

A thoroughly enjoyable process and brilliant end result. You are all super open-minded and receptive, which makes your team a joy to work with!

Director, Entrepreneurship Institute

King’s College London

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