The Entrepreneurship Institute wants to show that running a business is for everyone. Arke was asked to help curate a visual identity system that builds on the entrepreneurship history of producing future leaders and innovative problem solvers.
Our branding expresses the way in which the institute is a place to find your personal career path in entrepreneurialism. With the introduction of painterly strokes, we were able to reflect the expressive, innovative, and personal experience of the institute through the unity of the brand.
The result is a visual identity which maintains a balance between sophistication and playfulness, whilst showcasing the institute’s unique path and expression.
Director, Entrepreneurship Institute
King’s College London