Entrepreneurship Institute (EI) Director, Julie Devonshire, has continuously championed university students, staff and alumni to develop and demonstrate their disruptive thinking and problem-solving skills.
EI’s core belief is that everyone can be entrepreneurial and that these individuals, through devoted problem-solving, have the ability to spark a brighter future across all areas of work.
However, to achieve this goal, several challenges had to be addressed. The institution had noted that there was inconsistency in events, low attendance, lack of gender diversity, and competition with other facilities. These concerns had led to a lack of engagement with the institution, and IE was not reaching its maximum potential.
It was imperative that through both welcome week and the academic year, EI and its Festival of Disruptive Thinking (FoDT) had a distinct campaign that catalyses engagement about the faculty’s dedicated integration into the real world of entrepreneurism.
Additionally, the creative piece had to demonstrate how EI’s teachings provided transferable skills across all areas of mindsets of education.