WREC’s openness for experimentation and exploration into its website’s redesign excited us immensely.
Though the overall audience reach was expansive, young people who were no longer in the education system, employed or in training (NEETs) were the essential audience to optimise for as they align with the services/courses WREC offers.
Additionally, due to the expansiveness of course selection, we sought to create a design accessible to all demographics who may need assistance navigating across a broad range of choices. Through the simplicity of the design, we can efficiently prompt a call to action.
From this, our research formed by looking into website designs that were eye-catching but not overwhelming – immediately engaging our audiences and encouraging greater scroll depth.
As our eyes drew to the simplicity and spaciousness of website design, we began exploring the fundamentals of the Bauhaus Movement.
Due to the amount of content on the website, we form a grid system that brings structure and consistency to the website. This grid system creates focal points across the website, from which the audience’s attention becomes drawn. Practically, we form a map for content, ensuring information is carefully laid out and easily accessible to view.
Through our use of The Bauhaus Movement, WREC’s website would become drastically easier to navigate, improving UX and accessibility for new and returning users.