To ensure our initial ideas for the website’s design were achievable and potentially expand upon them, it was essential Arke understood OPTIMA’s target audience. To accomplish this, we carried out focus groups, capturing feedback from parents of children with ADHD and staff.
Arke also created a clickable prototype of the website as a sandbox/testing environment so we could practically demonstrate the functionality and straightforward navigation of the site.
We conducted two focus groups with both parents and staff, running usability testing scenarios and exercises to observe the website’s performance. From there, we reviewed the website’s performance and ease of access. Following these focus groups, we reported our findings to the OPTIMA team and realigned web and animation requirements.
The already-distinguished visual identity of the STEPS app gave us a foundation to work from, allowing us to invest and experiment in the execution and narrative of the animation.
By meticulously storyboarding, Arke broke down the script into a series of key scenes. From this, we created an animatic illustrating the pace, rhythm, and flow that the animation would have. This allowed OPTIMA to collaborate with us from an early stage, ensuring the end product was something that resonated and engaged with their audience.
To ensure timings were precise, we also implemented our own voiceover of the script alongside the animatic, giving OPTIMA detailed insights throughout pre-production.