The existing visual identity we made for the institute was adapted for a formal event, taking consideration at the intended older audience and purpose of the event. We desaturated colours, selected a stark/minimal colour palette that felt more suited for a professional environment, putting more focus on the start-ups.
The approach taken with the Lookbook was influenced by the vision of the Institute. Helping all in developing a mindset in entrepreneurialism that will make the world a better place. The grey area between uneducated to educated – development. A word that gives space to make mistakes, learn, and grow your ability. The Lookbook’s identity explores deconstruction of publication design and culture of entrepreneurialism. The identity is establishing its own visual vocabulary associated to the publication, bold stretching typography, a stark colour palette, and a visible grid system that aligns with the journey a start-up would take through the Entrepreneurship Institute.
The publication was broken down into four defining sectors: Social Impact, Technology, Community Health, and Health Innovation. For ease of differentiating each topic as well as assisting the pace and flow of the Lookbook read, we’ve used a double page spread across each of the sections.