As part of their brand development, Magus sought a redefinition of their logo as a graphic device lock-up.
Magus’ pre-existing logo, while serving a purpose, failed to set the business apart from competitors. Adopting a flat gradient led approach, the logo struggled to further perpetuate the strong brand narrative found at the heart of Magus’ story.
When further investigating this narrative, we were intrigued by the relationships Magus built with their clients; they don’t simply look after your finances; they help you build the life you want for yourself and your family.
This, coupled with a need to bring a feeling of heritage to a relatively new brand in the world of financial management, drew us to look at historical symbols that resonated with Magus’ family-orientated focus and communicated a sense of antiquity.
Our exploration led us to the Dara Knot. As a symbol, The Dara Knot represents inner strength, with this internal power giving you purpose and meaning. Its origin, “Doire”, is the Gaelic word for oak tree, with the never-ending pattern representing the depth and overlap of roots within the great oak.
Just as the oak’s roots run deep, so does the motives and purpose of Magus’ clients as they look to improve the quality of life for their immediate family and those who come after them.
Using a Celtic symbol allowed us to present a sense of heritage established through Anglo Saxon legacy. This enabled us to place Magus as a company steeped in tradition, despite only operating for the past 20 years.
Through the simplistic and consumable mindset of the rebrand, the stylescape encaptured Magus’ historical importance by utilising its existing bold colour palette.
Alongside the colours and redesigned logo, the imagery used throughout the stylescape emphasised the wholesome and amiable identity Magus proudly presents to its customers.