DESTINATION MARKETING AGENCY

Travel
& Tourism

More traffic isn’t the answer. Smarter conversions are.

Let's talk travel

In a crowded digital market, being online isn’t enough. You need to outperform. We work with ambitious travel and tourism brands to unlock real growth.

Travel and tourism has never been more dynamic. That’s exciting – but it also means trends shift fast, influencers shape demand, and your audience is more diverse than ever, with different groups seeking different things: value, uniqueness, flexibility, or inspiration.

We help travel brands navigate that complexity. From adapting to fast-changing behaviour to building scalable strategies that work across channels and markets, we bring clarity, creativity and measurable results. Whether you’re chasing bookings, loyalty, or market share – we help you get there.

Let's talk travel

Travel and tourism has never been more dynamic.

That’s exciting – but it also means trends shift fast, influencers shape demand, and your audience is more diverse than ever, with different groups seeking different things: value, uniqueness, flexibility, or inspiration.

TRAVEL MARKETING SERVICES

Flexible services. Focused on growth.

Strategy

A robust and adaptive strategy that gets you the results you need while responding to seasonal changes and new trends is essential. We work as your strategic partner, helping you define your positioning, understand your competition, and connect with audiences at every stage of the journey.

SEO

Search is everything – it’s where discovery begins and where decisions get made. With AI becoming a bigger part of the search experience, travel and tourism SEO has never been more important. We ensure your site has solid technical foundations and content which speaks to your audience – wherever they are in the customer journey.

Paid Media

Your ads need to do more than drive clicks – they need to inspire action. Our paid media campaigns are built to convert, using data-led targeting and compelling creative across Google, Meta, TikTok and beyond. Whether you’re filling peak season packages or promoting off-season escapes, we help you reach the right travellers and turn interest into bookings.

Design

Travel is sold through emotion, and great design makes people feel something. We bring travel brands’ stories to life across every channel, whether it’s video content, digital assets or branded collateral, our creative work builds trust, drives action, and keeps your brand top of mind.

Looking for campaigns that captivate and connect? Get in touch with us today to start your journey with Arke.

Working on award-winning campaigns with:

London Gatwick: Strategic Flight to Market Expansion

Key Results

2.33m

86%

Gatwick handled 2.33 million more passengers in 2024 compared to the previous year

86% increase in impressions across all media channels versus estimates

1542%

5-7%

1542% increase in Google Search clicks versus estimates

5–7% lift in positive brand associations around transport links since January 2024

CASE STUDY

We partnered with London Gatwick Airport to increase consideration among London flyers, focusing on convenience as the key reason to start their journey at the airport. Although Gatwick is the UK’s best-connected airport by train, some travellers held outdated views about its proximity to London and ease of access by public transport.

Using research into what convenience means to flyers, we launched an integrated campaign spanning 15 channels. Placements and locations were carefully chosen, personalising travel time and frequency messaging from each location to London Gatwick Airport. Our phased media plan included high-impact Out of Home across London train stations and high foot fall areas, targeted TV, Spotify ads, Uber Ride Ads, Meta, TikTok, YouTube, Amazon Ads and Google Search. This approach was supported with direct campaigns across Skyscanner and Kayak changing passengers behaviours at the point of flight searches. The ‘Sorry for the Convenience’ consideration campaign delivered significant results, exceeding targets and proved the investment and impact awareness campaigns can have on business objectives when data, research and measurement is aligned and used to optimise results.

Best Integrated Campaign & Travel / Leisure Campaign of the Year Finalists, UK Paid Media Awards 2025

Best Integrated Campaign &
Travel/Leisure Campaign of the Year Finalists, UK Paid Media Awards 2025

Key Results

Gatwick handled 2.33 million more passengers in 2024 compared to the previous year

86% increase in impressions across all media channels

1542% increase in Google Search clicks versus estimates

5–7% lift in positive brand associations around transport links since January 2024

“We are very impressed with Arke’s technical understanding of digital media and traditional media strategies. We love the culture that the senior team create as happy teams deliver great work.

They are very committed to and supportive of our business and go out of their way to help. Being a smaller agency we feel we get a good deal of focus from their team and they are agile to respond to our needs. Their attention to details is great and they have delivered some impressive thinking and results in the first campaign.”

– Senior Marketing Campaigns Manager,

London Gatwick Airport

– Senior Marketing Campaigns Manager,

London Gatwick Airport

As recognised by:

What our clients have to say...

“We appointed Arke at the end of 2023...Throughout that process, and since, I’ve found the team there to be incredibly professional but equally personable too. The team are super responsive to work requests; from large-scale media strategies through to smaller one-off creative projects. It’s clear the team at Arke have strong processes in place when it comes to working with clients...something that is invaluable to me and my small team.”

“We love how Arke responded to our feedback and approached us with a new campaign concept and library of creative that fits into our wider brand goals. As we have continued to work closely together, the strategic support in achieving our objectives is incredible.”

“Arke has been a true asset to Brighton Festival’s digital growth throughout the campaign. The constant communication and recommendations to optimise our channels has been exemplary, and we look forward to continuing this relationship with them further.”

“The way Arke has driven and managed this campaign, alongside the results, is exemplary. It has given us the confidence to let Arke lead the way on our future campaigns and determine the direction our paid media needs to go in to truly drive our brand forward.”

“Arke aren’t like other agencies I’ve worked with before, they’re refreshing.”

Get in touch

We love working with travel and tourism brands that are passionate about the experiences they sell. Let’s talk about your project, goals, or ideas and how we can help bring them to life.

Brighton – Head Office

Arke Agency Ltd.
Floor 1
130 Queens Road
Brighton
BN1 3WB