Creative And Digital Marketing Services

GA4 & GTM
Implementation

What’s GA4 & GTM Implementation?

Set your campaigns up for success from the get-go with Google Tag Manager and Google Analytics 4 implementation.

Implementing GTM and GA4 ensures accurate tracking of campaigns and conversion actions from the start. GTM is configured to fire the correct tags for all campaigns, while GA4 tracks the essential conversion actions, fully integrating Google Analytics with all paid and owned channels. This setup allows businesses to track KPIs and obtain accurate, real-time reporting, which is crucial for strategic marketing planning.

Advanced and custom configurations in GTM and GA4 help overcome data blocks and improve customer retention by providing unique tracking solutions. These tools enable marketers to report on narrow audience segments from website and digital channel activity, providing clear evidence of marketing investments. By reporting on KPIs, businesses can optimise their return on investment and make data-driven decisions.

Why choose Arke?

As Google Analytics Certified Partners, we design and implement custom end-to-end analytics solutions, so you can transparently track and measure every touchpoint of your customer’s journey whilst using your data to improve marketing decision making.

Our team of qualified experts will accurately configure your GA and GTM, including supporting your migration to GA4. Our approach ensures you collect all the data needed for evidence-based decision making across marketing activity, across digital activities, from lead generation to the final stages in the marketing funnel.