Why you need to consider advertising on VOD – it’s easier than you think
Marketing chatter in Q4 of last year proposed the idea that SVOD (Subscription Video On Demand) would take a big hit in 2023, with the number of Gen Z’s with TV and film subscriptions falling from 33% in 2021 to 25% in 2022. We wanted to know if these predictions rang true, and in short, […]
AVOD: A whole new WORLD for SVOD Marketing?
This blog covers how ads on streaming services affect UX and the possible benefits for advertisers with AVOD.