HIGHER EDUCATION MARKETING

Marketing That Drives Enrollments.
Grow Your Institution with Strategy.

Your organisation shapes the future of learning. With a targeted marketing strategy, you can connect with prospective students, highlight your programs’ strengths, and inspire the next generation of thinkers, leaders, and innovators.

We understand higher education marketing pain points

Reaching the right students shouldn’t be left to chance.

Many institutions struggle to reach the right students amidst growing competition and shifting recruitment channels. We develop strategies that pinpoint your ideal audiences and ensure your programs get noticed where it matters most.

Highlight what makes your programs truly distinctive.

Standing out in a crowded higher education market requires more than advertising – it demands a clear value proposition and authentic storytelling. We craft strategies that highlight your institution’s unique programs, research strengths, and campus experience to attract the right students.

The digital landscape is changing how students discover and engage.

The student journey is increasingly digital, from research to application. We design integrated marketing approaches that guide prospective students smoothly from discovery to enrollment, making it easier for them to engage with your institution at every step.

Let's talk travel

Travel and tourism has never been more dynamic.

That’s exciting – but it also means trends shift fast, influencers shape demand, and your audience is more diverse than ever, with different groups seeking different things: value, uniqueness, flexibility, or inspiration.

We help travel brands navigate that complexity. From adapting to fast-changing behaviour to building scalable strategies that work across channels and markets, we bring clarity, creativity and measurable results. Whether you’re chasing bookings, loyalty, or market share – we help you get there.

HIGHER EDUCATION MARKETING SERVICES
Strategic marketing. Designed for enrollment.

Strategy

Effective higher education marketing requires more than campaigns: it requires insight and direction. We partner with institutions to clarify their strengths, highlight their programs, and connect with prospective students in meaningful ways. From boosting applications to enhancing engagement, our strategies are designed to support both immediate results and long-term growth.

SEO

Prospective students often begin their journey online, researching programs, comparing universities, or exploring course options. With search behaviour evolving rapidly, being visible to the right audiences is critical. We ensure your website performs flawlessly, craft compelling content that highlights your programs, and help your institution appear where students are actively looking to engage.

Paid Media

Many universities and colleges find it challenging to reach students outside their immediate networks. Paid media helps bridge that gap by targeting the right prospects across search engines, social platforms, and display networks. Our campaigns put your programs in front of motivated students at the right moment, turning awareness into applications and interest into enrollment.

Design

In higher education, your programs and achievements are your strongest assets. Our role is to make sure they reach the right students across every channel: from social ads and search campaigns to display networks and video promotions. Think of us as the amplifier that brings your institution to life online: paid media that doesn’t just advertise, but strategically engages, ensuring your message reaches prospective students wherever they’re looking.

Looking for campaigns that captivate and connect? Get in touch with us today to start your journey with Arke.

Working on award-winning campaigns with:

Keele University: Niche course promotion

London Gatwick: Strategic Flight to Market Expansion

Key Results

9,845%

13,087

ROAS

Clicks

£393,800

999%

Revenue

PG apply now clicks

Following our successful work with Keele University on previous campaigns, we were engaged again to raise awareness of their postgraduate Artificial Intelligence and Data Science MSc program through paid media.

The campaign aimed to promote £10k scholarships for underrepresented groups, engage prospective students in key cities and markets, and drive traffic and conversions on the course page: from “Apply Now” clicks to completed application submissions.

Gatwick handled 2.33 million more passengers in 2024 compared to the previous year

86% increase in impressions across all media channels

1542% increase in Google Search clicks versus estimates

5–7% lift in positive brand associations around transport links since January 2024

“Our partnership has successfully navigated challenging student recruitment landscapes, delivering strategic marketing approaches that have yielded robust results over the past year.”

– Associate Director of Applicant Marketing and Market Development,

Keele University

As recognised by:

What our clients have to say...

“We appointed Arke at the end of 2023...Throughout that process, and since, I’ve found the team there to be incredibly professional but equally personable too. The team are super responsive to work requests; from large-scale media strategies through to smaller one-off creative projects. It’s clear the team at Arke have strong processes in place when it comes to working with clients...something that is invaluable to me and my small team.”

“We love how Arke responded to our feedback and approached us with a new campaign concept and library of creative that fits into our wider brand goals. As we have continued to work closely together, the strategic support in achieving our objectives is incredible.”

“Arke has been a true asset to Brighton Festival’s digital growth throughout the campaign. The constant communication and recommendations to optimise our channels has been exemplary, and we look forward to continuing this relationship with them further.”

“The way Arke has driven and managed this campaign, alongside the results, is exemplary. It has given us the confidence to let Arke lead the way on our future campaigns and determine the direction our paid media needs to go in to truly drive our brand forward.”

“Arke aren’t like other agencies I’ve worked with before, they’re refreshing.”

Get in touch

Got a mission for us? The Arkenauts are all ears! Book a call, drop your brief or enquiry into our digital portal, and we’ll be in touch faster than you can say “blast off!” 🚀