The Challenge
After successfully increasing reach, engagement & application/enrolments for 2019 intake, we were challenged by St George’s, University of London to do the same again for 2020, but this time during a global pandemic.
- To increase postgraduate taught degree UK applications & enrolments.
- Specialist courses within a highly competitive marketplace.
- Growing uncertainty amongst prospective students, due to switching to virtual learning solutions.
The SOLUTION
Summary of the solution:
- Examined the audience needs using advanced search intent analysis, across various stages in the student conversion journey.
- Developed & managed an integrated brand & subject level PPC strategy, using the very latest in Google beta products & best practice.
- Produced and evolved a custom remarketing model, tailored to different audience segments, including episodic messaging & use of various niche & premium media placements.
- Carefully monitored, measured & evolved messaging, copy & artwork to reflect the changing needs of the prospective student, throughout COVID-19 lockdown.
Results
We’ve thoroughly enjoyed working with Arke on this campaign. They listened carefully to our brief and took a personal, responsive and adaptable approach to delivering on our objectives. We are really pleased with our results and the level of service we have received.
Marketing Manager
St George’s, University of London